Chengdu Shopping Center Has An Additional Commercial Area Of 524597 Square Meters.

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > shopping center < /a > new commercial area of 524597 square meters < /strong > /p >

< p > in the first half of 2014, the shopping center market ushered in the two phase of the sunshine new industry center, international financial center, Peng Lai Li Qingyang square and Shihao Plaza, with an additional area of 524597 square meters, pushing the shopping center stock up to 3383759 square meters, an increase of 40.05% compared with the same period last year.

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< p > sunshine new industry center, with a floor area of 60000 square meters, is located at the junction of the first ring road and Binjiang East Road.

The Kowloon warehouse group's first international financial centre project in the mainland has brought 217000 square meters of quality new area.

Chengdu international financial center is positioned as a top shopping center. Its format will be dominated by high-end retail brands, accounting for 80% of the total, and catering and entertainment will account for 15% and 5% respectively.

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< p > PENG Ruili Qingyang square is located in Guanghua Avenue, west of the city. The shopping center area is 90000 square meters. The project is located in a one-stop shopping mall, which includes retail, entertainment, catering and so on.

Shihao Plaza is located in Dayuan group, south of the city. The first phase is 50000 square meters of Ito flagship store, and the two phase is a shopping mall with 157597 square meters of floor space, including general merchandise, retail, catering and entertainment.

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< p > trend forecast: < /p >

< p > in the second half of 2014, catering, entertainment and child training will continue to expand in the second half of the year, considering that local consumption habits and shopping centres are interested in raising the proportion of experiential formats.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > experience < /a > the proportion of formats and exclusive brands is less than /strong > /p >

< p > in the first half of 2014, clothing, catering, cosmetics, jewelry watches, entertainment, children training and other formats showed positive demand for shopping centers.

In order to cope with the challenge of the increasingly prominent electricity supplier's impact and homogenization, the shopping centers and newly opened shopping centers that had entered the market in the first half of the year increased the proportion of experiential formats and exclusive brands.

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"P > international financial center and overseas Pacific" high-end "brand investment business has entered the late stage, international famous brands in the first half of 2014 mainly concentrated on opening.

The international financial center which first entered the market brings more than 300 global brands to the retail market in Chengdu, of which nearly 100 are the first a href= "http://www.91se91.com/news/index_c.asp" > brand > /a > for the first time to enter Chengdu, including the famous brands such as Chanel, Balenciaga, BOTTEGA VENETA, Christian Louboutin and so on. At the same time, Louis Weedon, Dior and Valentino also set up flagship stores in China or southwest region, whose business areas are 2600 square meters, 1200 square meters and 914 square meters respectively.

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< p > in addition to the active performance of a single retail brand, the high-end brand store Lian Kai Fu also opened in Chengdu international financial center in April 2014.

Its business area is about 7600 square meters, including more than 300 international brands in women's clothing, women's shoes, cosmetics, men's wear, men's shoes, home life and other fields.

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< p > thanks to the more active expansion trend of many formats and the brand attractiveness of shopping malls, the market absorbs speed of shopping center area in the first half of 2014, and the overall vacancy rate of the market is 4.74%, which is 6.57% lower than that in December 2013, which is 4.43% lower than that in the same period last year.

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< p > < strong > market average rent level or continue to decline < /strong > < /p >

< p > in the first half of 2014, the 4 newly opened shopping centers were located in non core business circles except international financial centers. Their first floor rents were lower than the market average level. During the same period, the existing individual shopping centers lowered their rent levels and the adjustment ranges from 10% to 30%. The two main factors together led to a slight reduction in the average rent level.

As of July 2014, the average rent of the first floor of Chengdu high quality shopping center was 771.43 yuan / square meter / month, compared with the end of 2013, a decrease of 6.15%, compared with the same period last year, a decrease of 3.63%.

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< p > in the second half of 2014, the Chengdu market is expected to have 6 shopping centers, including crystal fusion, The One, Ocean Pacific, and so on. The total supply area will reach 509986 square meters, pushing the total stock of the market to 3893 and 745 square meters.

Three projects are located in the core area, and another three projects are located in the non core area, and the supply area is basically 50%.

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< p > in view of local consumption habits and shopping centers' intention to increase the proportion of experiential formats, Gao Li expects that in the second half of 2014, catering, entertainment and child training will continue to expand.

In the second half of the year, the shopping centers used the pre investment mode to ensure the brand occupancy rate and quality. At present, the brand signing rate of some projects is close to 80%.

It is expected that the overall market performance will be stable in the second half of 2014, but the shopping centres in the non core areas will not be able to achieve full rents. The overall vacancy rate of the shopping center market will increase slightly.

Since the rental level of shopping centres in the non core areas is basically lower than the market average level, the non core area projects will occupy 50% of the new area in the second half of the year. On the other hand, the rent level of the high-end shopping centers located in the core area is far higher than the market average level, but it has reached a historical high level, and the space for further increase is very limited. It is expected that the average rent level of the shopping center market in the second half of 2014 will continue to decline.

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