Zhou Chengjian, Chairman Of The US State, Interview: Return Home Investment And Believe Its Long-Term Value.

　　 Reporter and Zhou Chengjian (right). The shoe box wall of the conference room is a great attraction.

Chairman of Metersbonwe Limited by Share Ltd. From farmers to farmers Tailor And then to billionaires, it is considered one of the examples of entrepreneurship. Take the lead in using the "virtual management" strategy in the domestic apparel industry, namely, to hold the core part, including product design, brand promotion and a few direct stores, and outsource production and sales.

When many people turn to other industries to make quick money, he still sticks to his bank.

　　 Zhou Chengjian "I want to be a tailor for life".

If it were not for the grand project of Zhejiang merchants returning to Lishui, Qingtian, Qian Xia Lake ecotourism resort, I might not be so easy to interview Zhou Chengjian. He has rarely received media interviews in recent years.

Lined with a white V collar T-shirt, white shirt, beige trousers, light colored leather shoes, black sunglasses, "Hello, hello." On the first face of Metersbonwe headquarters in Shanghai, Zhou Chengjian came in with a faint fragrance from a cloth.

Return home investment:

Believe in its long-term value.

One of the key projects of Zhejiang businessmen's return, the first phase of Qian Xia Lake ecotourism resort, is planned to start construction before the end of this year. The total investment of the whole project will reach 10 billion yuan, which is led by Zhou Chengjian, who is the president of Zhejiang chamber of Commerce in Shanghai.

The thousand gorge Lake tourist resort project is located in the eastern part of Lishui city. It has good natural scenery and ecological resources. Zhou Chengjian hopes that it will become a first-class ecological leisure tourist area and health care retirement resort in southern Zhejiang and even the Yangtze River Delta in the future.

He has rarely been involved in other industries, how can he lead such a large ecotourism resort project? He said without hesitation: "because it is my hometown. Before I was 15 years old, I thought Qingtian county was the largest and most beautiful place in the world.

As the leader of the project, he not only came himself, but also brought Ma Yun, Guo Guangchang, Shen Guojun and other Zhejiang businessmen together. He also invited friends from Zhejiang businessmen and Zhang Youcai, President of the Deer Valley Tourism Development Group. "Now we are 50% of the shares. And when we really build it up, we will divide our shares again, so that all the Zhejiang businessmen will join in.

"Start this project, in addition to your childhood dream, have you considered the return?"

"I can only say that we can not pursue short-term interests, but also believe in its value." Zhou Chengjian skillfully brewed a pot of Puer and filled me with a meaningful saying: "this pot of Puer, fragrant bar, it has been 70 years."

Corporate headquarters:

Outside the fashion conference, a large vegetable garden.

The location of the interview is in a conference room of Metersbonwe headquarters in Shanghai. Thirty square meters of rooms are quite designed.

Huang Bai's keynote, one side of the door is displayed on the wall with shoe boxes; the exhibits, the trophies of the past years, and some posters photographed by Zhou Chengjian for fashion magazines are neatly placed on the booth; the white sofa tables, chairs, conference tables and projectors are scattered.

And this fashionable outdoor conference room is actually a large vegetable garden.

"Are you guys so fashionable in the clothing industry?" I can't help asking.

"Where, where I am, in our business, there is no tide." Zhou Chengjian laughed heartily.

"This conference room is the designer's idea. Where do I understand this? The vegetable garden was planted by my parents. I was old and could not live without the original environment. After I moved them to Shanghai, I found the place to grow vegetables. He repeatedly stressed that he did not understand fashion. "I want to be a tailor for life."

In fact, people who understand the United States know that Zhou Chengjian is a fashion expert in the clothing industry for more than 20 years. "Self requirement is very high, learning ability is very strong." The entourage told me that Zhou Chengjian would even bring his colleagues in the display design to make the clothing display for the new shop personally.

While other entrepreneurs are investing in real estate to make quick money, Zhou Chengjian insists on pursuing his dream of "global tailoring" with his team.

Dialogue environment

menu

Crystal sugar, tomato, green onion, mushroom, pork, kelp, garlic, chrysanthemum, Wenzhou fish cake, shrimp and towel gourd soup.

Simple life:

I can't lose my childhood taste.

Chatting, I soon arrived at lunchtime, and Zhou Chengjian invited me to lunch in the dining room next door.

The attendant told me that Zhou Chengjian usually had lunch here with his family.

On the way to the dining room, there is a vegetable garden. Zhou Chengjian, who walked out of the conference room, couldn't help playing games and began playing games with me.

"Guess what this green leaf is?"

"Lettuce?"

"Oh, this actually knows, what about this?"

"Ha ha, I don't know. This is peanuts. You certainly haven't seen it at your age.

Zhou Chengjian told me that this is the vegetable garden that his parents personally took care of. "I was born in the countryside, and many dishes are inseparable from the original taste. I eat very simply, because I am usually busy, and their time is not uniform. Sometimes when I come back to see my parents eat, I move a stool and rub a few mouths at random.

The dishes on the lunch table are exquisite and homely, rock candy tomatoes, green onion, preserved eggs and mushrooms.

"Ah, for today's treat you, let your aunt burn a few more, but how to burn so much, you have eaten all the dishes I have the day after tomorrow." Zhou Chengjian on the table changed to rigorous in the conference room, and I played a joke.

After that, he immediately picked up the sugar and tomato in his bowl and put it in my bowl. "Try this. It was picked fresh from the ground just a few minutes ago." "This chrysanthemum also used to eat this when I was little, so I can't change my mouth now."

"Fish cakes are used to eating in Wenzhou."

"You have to eat this shrimp, specially made for you. I usually have a lot of vegetarian food because I didn't have many meat dishes in the countryside before, so now I don't like them very much. "

Working rhythm:

He has done a lot of work when the employee went to work.

Even Zhou Chengjian, who kept all his childhood habits, could not help but be moved. And the entourage told me, "don't look at Zhou Ping always busy, but his work and rest is more regular than ours."

Zhou Chengjian gets up at five or six every morning, then goes out for a run and exercises, then comes back for breakfast, and then goes to the conference room to start a day's work. Metersbonwe employees work at 9:30, and at this point, Zhou Chengjian has already done a lot of work.

"I have the habit of taking a nap at noon, and I have been nurturance in rural areas since I was young, and I have been standing still for ten years. I like to finish my work in the morning and relax as much as I can in the afternoon. Zhou Chengjian chatted with me as he swiftly scratched his bowl.

"What do you like to do everyday besides work and leisure?" "no, I just like to work. Work equals life." Zhou Chengjian said without hesitation, at this time, he has slowly put down the chopsticks, I found that in just a few minutes, Zhou Chengjian has finished lunch. "Oh, I'm sorry, but if you eat slowly, I'm used to it. It's like this since I was little, because I can't eat slowly, so I still need ten minutes to do it now."

A lifelong tailoring dream:

To friends Jack Ma Seeking advice on e-commerce development

Zhou Chengjian concluded that in fact, he was greatly influenced by childhood, including beliefs that have not been changed so far. "To focus on one thing is the truth I learned from childhood. I want to be a tailor all my life. "

"Do you have the most appreciated Zhejiang businessmen?" faced with the problem that many people would encounter, Zhou Chengjian could not find one of his hearts. "Too many, Ma Yun, Guo Guangchang, we are all very good friends, but at the same time, I also appreciate them very much, and there are many places worth learning."

"For example, in recent years, Metersbonwe is also entering O2O. It is not that the traditional enterprises are not good, but I think the future of the clothing industry is very promising, but this traditional mode is now being transformed passively. Zhou Chengjian told me that during the new year, their family would also meet with the Ma Yun family. He would also ask Ma Yun for advice on some of the business operators. "On the Internet, he is an expert."

"Now is the business year. We are passively responding to the Internet. We must finish the long term curing mode and update it in real time. In the future, our traditional enterprises must rely on the Internet. "

"But Metersbonwe Now that you're so successful, it's rumored that you don't want to turn America into a family business? "Zhou Chengjian laughed when he heard the last question." in fact, I said so. Don't get entangled in family and non family. An enterprise is ultimately a society, and the will and ability come from individuals. "

"My daughter is willing to stay in Canada, and I am already a grandfather now. What's so bad about it?" Zhou Chengjian smiled with deep meaning. At that time, his young face seemed to reveal some regrets.