Three Trends In The Development Of Modern Professional Wear

First, chain operation and chain operation, a business model that has been tested in all walks of life, is also applicable to the professional wear industry. For professional clothing enterprises, it is possible to expand their market scope with low input and expand rapidly, and avoid many problems such as huge investment, management oversight, and lack of talents caused by wholly invested companies. For franchisees, they can reduce the investment risk of their own brands, and easily possess the resources of famous brand of professional wear so as to get a successful business model. 。 Compared with the traditional clothing market, the market of professional wear has a great difference in its sales, consumer groups, logistics and fashion. In general, it is more restricted by the regional character. Cross regional operation means the promotion of cost and the decline of competitive advantage. The limited regional customer resources can not satisfy the needs of the professional clothing enterprises with sufficient capacity and strength. Therefore, we must seek a business mode that can expand the market without increasing the operating cost. In this regard, our company actively develops foreign markets, takes offices as a unit, sells points to points, and actively expands the market, and opens offices in large and medium-sized cities such as Jiang, Zhe, Shanghai and other cities, with sales personnel all over the country. Take Wenzhou as the center, face the whole country, integrate resources, and make a comprehensive analysis. Ensure product quality, effectively control costs, provide quality and speedy service to our customers. Two, the brand of professional wear. In short, a brand is a promise. By identifying and identifying a product or service, it expresses a guarantee of quality and satisfaction. Professional wear has come out of simple regional customization. Branding will be a trend. How to create a brand that enables consumers to recognize, recognize and identify is a problem that all Chinese professional wear enterprises should consider. A brand is a collection of perception and understanding in the minds of consumers. Those who get the brand get the market and get the market players to do the world. Our company's two major professional clothing brands are "gentry" - senior professional wear. The main business includes tailored suits, shirts and so on. "To the United States" - quality tooling. The main products include high quality tooling, special labor insurance equipment, hotel clothing, security clothing, beauty dress, and other series of tooling. In Jiangsu, Zhejiang and Shanghai has a relatively well-known reputation, and has won the favor of our customers. Three, technological content, the difference between the technical content of professional clothing and fashion is the high technology content. This point has been accepted by the public. However, the understanding of technology content only stays in the special protective clothing level, such as flame-retardant function, pressure resistance function, acid and alkali prevention, oil stain prevention and antistatic. Chinese professional wear is lagging behind western countries. A big factor is the low scientific and technological content of professional wear. The media report of formaldehyde in Guangzhou's poor school uniform is not accidental. The high tech content of "green occupation dress" will receive more and more attention and favor. In terms of technology content, our company has always attached great importance to actively organizing experts and design teams, requiring special protective properties for fabrics, at the same time requiring environmental protection and harmless to human body. However, due to the fact that people's cognition has not yet been fully recognized, the main reason is that their market prices and costs are relatively high. It is difficult for people to accept it. But we firmly believe that technology is the primary productive force. In the near future, technological innovation will bring returns to our early investment. At the same time, we firmly believe that technological leadership and breakthroughs will also bring instant results to the establishment and promotion of our brands. More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan