Be A Leader In The Cold Winter.

The past 2008 is undoubtedly a troubled time for China's footwear industry.

A series of unfavorable factors such as EU anti-dumping, export tax rebate reduction, RMB appreciation, labor force and raw material production cost rising sharply, financial crisis and so on broke out, leading to the shoe industry's overall management difficulties.

The new year ushered in the spring of nature, but the development prospects of Chinese shoe enterprises do not seem so full of spring.

Macroeconomic regulation and control of state policies, self-help of enterprises, and a war of survival without smoke have already begun.

Guangzhou shoes exhibition (CantonSF), as China's largest professional shoe exhibition, has witnessed the fastest development of China's footwear industry in ten years.

In the new economic form, how will it play a leading role in the development of the industry, expand the space for the development of the industry, provide market opportunities, promote the flow of market elements, and give play to the basic role of the market in allocating resources?

To this end, this reporter interviewed Chen Xiqiang, general manager of Dana Exhibition (hereinafter referred to as Chen), to understand the latest developments in the industry and the progress of Guangzhou shoe exhibition.

In the same period with China's first exhibition, Guangzhou shoes exhibition continued to maintain time and geographical advantages, recalling the holding of Guangzhou shoe exhibition in 2008 and the two quarter of spring and autumn.

Since mid 2008, feedback from new and old exhibitors and international buyers has fully demonstrated the threat posed by the financial turmoil to the entire industry.

The Guangzhou shoe exhibition company has the confidence and hope of the company. The Organizing Committee immediately thinks about helping the enterprise to stabilize the market share and expand the development space.

After the discussion and discussion by the organizing committee, it was decided to move the exhibition from the original Dongbao pavilion to the poly World Trade Museum, which occupies a unique commercial location. In addition, the exhibition is also in the same period with the Canton Fair footwear exhibition, so it can fully share the professional buyers in the Pazhou area during the Canton Fair.

Chen also said that because of the new museum, many businessmen were not familiar with the Pauli Pavilion, but in the long run, especially in the current situation of international trade which is not optimistic, both the new resources, such as merchants' resources, business environment and supporting facilities, have absolute strategic advantages.

To keep abreast of current affairs and policies, and to break the Convention and highlight the strategic advantages of the Guangzhou shoe exhibition, and to talk about the survival and development of enterprises in the big environment, Chen said with regret that the Chinese shoe industry once gallop the international market with the absolute export advantage. In 2008, the financial turmoil caused the collapse and reorganization of the global economic structure, and the Chinese footwear industry was also the first to face the pformation or upgrading of production and sales.

In this economic situation, the national government has made great efforts to encourage domestic sales, reduce export tax rebates and other macro control. Local governments in major footwear production and trading places have also issued corresponding policies to protect local enterprises from excessive stability.

The Guangzhou shoe exhibition has witnessed the rapid development of Chinese shoe enterprises, especially foreign trade shoe enterprises in recent 10 years. Now the industry is facing challenges. The Guangzhou shoe fair pays close attention to the domestic and foreign industry information, and promptly adjusts various strategies of the exhibition organization.

Chen disclosed that the shoe exhibition was the first to open up the domestic sales area and the international exhibition area, and the opening of the domestic sales area was intended to provide a platform for testing the domestic market for the footwear enterprises in the pformation and upgrading. The opening of the international exhibition area not only allowed the domestic and foreign enterprises to have an opportunity to compete and communicate with one another, but also hoped that such exchanges could collide with the spark of new cooperation under the new situation.

At the same time, the exhibition will also break the Convention in the exhibition publicity and buyers invitation, and win the battle by participating in the exhibition.

To do professional shoes exhibition, Guangzhou shoes exhibition will continue to maintain the exhibition area and the professional advantages of audience screening. Guangzhou Shoe Fair has always been known as "professional shoes exhibition" in the industry.

The exhibition organization experience and deep industry recognition held by the organizing committee have laid a good foundation for the professionalization and branding of the shoe exhibition.

Chen Chen stressed that the professionalism of the exhibition effectively ensured the successful pairing of enterprises and buyers in a limited time.

In order to fully help the enterprises to do well in the tough battle of the exhibition marketing, the organizing committee subdivides the exhibition area according to the characteristics of the exhibits, and provides professional advice while exhibitors choose their own booth, so as to fundamentally solve the worries of exhibitors on the exhibiting effect.

Chen also mentioned that the Guangzhou Shoe Fair has always strictly controlled the quality of the visitors. Through the professional screening of pre registration and the professional restrictions of the spectators, the exhibitors can filter genuine and professional buyers from the source, so that exhibitors can concentrate their superior resources at the exhibition, focus on product display and customer development.

Yao Jian, a spokesman for the Ministry of Commerce, said: "we need to further improve the government's services to further enhance the competitiveness of enterprises, promote overseas sales and marketing through international exhibitions, and further improve the export tax rebate rate to maintain effective support for the policy environment". Yao Jian, a spokesman for the Ministry of Commerce, said: "

The advantages of exhibition resources integration have always been favored by the enterprises. As for the optimal utilization of exhibition resources, Chen specifically mentioned that in order to achieve the effect of exhibiting enterprises and expand the influence of enterprises, the exhibition will be open to all exhibitors, including advertising materials, web sites and exhibition sites. At the same time, all exhibitors can enjoy free VIP promotion services on the B2B website (Globalshoes).

Finally, when talking about the worries of the shoe industry for the economic crisis and the hope for the shoe exhibition, Chen said frankly that the market competition is not moving forward. The collapse of the original economic system implies the reorganization of the new economic system, and the enterprisers who rise and fight in the challenge will be the helmsman of the next economic wave.

The shoe exhibition itself can not be a "rescuer", but at least it can become the leader of the exhibitors to take the initiative to find food in the cold winter.

The shoe exhibition will make full use of its own resource advantages to explore new directions for the development of the industry.

More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan