Hangzhou Business Complex "Big Bang": Two To Be Built In 90 Years

Shen Guojun, chairman of Yintai, born in Ningbo, ranked 128th in this year's Forbes Chinese rich list, down 31 from last year, but Shen Guojun is still the first person in the department store to actively embrace change.

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< p > Shen Guojun believes that the department stores in the future will no longer simply focus on shopping, but should conform to the consumer experience and one-stop shopping needs.

Since 2009, Yintai has decided to focus on the development of experiential shopping centers. The main force is to develop "Yintai city" a href= "http:// www.91se91.com/news/index_c.asp" > format brand < /a >, and plans to build 100 Yintai shopping center products in the next ten years.

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The shopping mall mode is actually what we often call the "commercial complex". In the first half of the year, Yintai opened 4 new complexes in Zhejiang Province, namely, Yintai City, Wenling Yintai City, Huzhou's Soochow Yintai city and Beilun Yintai city. In the second half of this year, Shaoxing and Hangzhou will continue to open two more respectively in the second half of this year. P

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< p > Yintai's ambitious "department store" base on the revenue growth of the commercial complex. According to the first half announcement issued by Yintai group, Anhui Hefei Yintai Center's revenue grew 380 million, an increase of 35.6% compared with the same period last year, and the revenue of Yintai city in Cixi was 200 million, an increase of 19.4% over the same period last year. At the end of last year, the newly opened Hangzhou City West Yintai city and Haining < a href= "http:// www.91se91.com/news/index_c.asp" > Yintai City < /a > also recorded many figures.

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< p > > a href= "http://? www.91se91.com/news/index_c.asp" > market < /a > will never be only one person doing something. Fierce competition brings turbulent bubbles. According to incomplete statistics, before 2016, there will be 90 new commercial complexes in Hangzhou's commercial projects in construction and planning, with a total construction area of more than 7 million 800 thousand square meters.

In addition to Yintai, such a huge increase has also included large and small commercial real estate investors such as the famous the Mixc, impression city and Wanda.

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< p > Hangzhou development and Reform Commission also proposed to optimize the layout of Hangzhou's commercial complex, of which the word "control" appeared most frequently in the plan, while Hangzhou's north and east of the city will also suspend the development of the new large-scale commercial complex.

However, it is worth noting that behind the collective big bang of the commercial complex is the true portrayal of the cold winter in department stores.

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The fanaticism of the P complex brings people unlimited imagination of some commercial facilities besides the complex, but the outer street of Jiangbei Wanda Plaza in Ningbo has poured cold water on them.

Many people know that this street is not because it is very busy, but it is cold and clear, and traces of people are few. But looking at the whole country, Jiangbei Wanda is not isolated. The street outside Wanda Plaza has become a "ghost Street". It is even more ironic that when the Wanda Plaza landed, the shops were hot. After the opening of the street, the street street shop became a popular product. It was even known as the "commercial street of a dead one".

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< p > the commercial complex is highly homogenous with the surrounding supporting shops. This is the root cause of this problem. This phenomenon also appears in Yanan Road, Hangzhou.

The most prosperous commercial street in Hangzhou, which was placed on high expectations, was formally completed and opened last year. There was a lot of controversy shortly after the opening of the street. First of all, the Waterloo subway shop had encountered Waterloo, followed by several brands flagship shops closing down, and then department stores chose to enter the decoration mode collectively.

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P > 100 yuan / day / holiday rent, the storefront of the door, the precarious business model, the continuous impact of the business industry, all are challenging the fragile nerves of these operators.

There is no answer in the minds of many people in the future.

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