Japanese Clothing Enterprises Are Favored By Low Price Brands.

< p > Japan's domestic economic downturn, < a href= "http:// www.91se91.com/news/index_f.asp" > clothing enterprises < /a > in order to attract consumers, efforts should be made to improve the quality of clothing and select distinctive materials.

With the growing demand for economic recovery, consumers who attach importance to the quality of clothing are also increasing.

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In the report of < p > August 13th, it was learned that < a href= "http:// www.91se91.com/news/index_p.asp" > Japan < /a > large clothing enterprises are successively adopting materials with unique characteristics in origin and function.

Itou Tada will sell the shirts made of high-grade cotton made in Peru, and SOGO West Wu department store will sell the overcoat made from Hungary.

In terms of synthetic fibers, Dongli will also formally supply new materials for synthetic fibers.

Focusing on the European and American fast fashion (fast fashion) brand and constantly introducing low price high performance clothing, Japanese enterprises try to differentiate them in order to attract consumers who pursue quality.

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Itou Chuwa P, the largest textile enterprise in Peru, has signed the exclusive import and export agreement for long staple cotton, and will start selling shirts for this fall this year.

Itou Tada said that he will play the long fiber characteristics of long staple cotton and create a good skin and glossy "a href=" http:// www.91se91.com/news/index_f.asp "shirt" /a ".

It is said that the oldest staple cotton in the world is the Peru's long staple cotton with the longest fiber.

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< p > Itochu will first import 200 tons of Peru long staple cotton in the 2014 fiscal year (up to March 2015) and increase its import volume to 3 times in 3 years.

Itochu will set up its own brand to produce shirts and other products.

And will be mainly through the composite brand store for sale.

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"P > SOGO," West Wu department store "will be selected from Hungary's down products in its own brand down clothing this winter.

Compared with the French feather duvet, Hungary has high moisturizing performance and good modeling effect.

The selling price will be 28 thousand and 80 yen to 38 thousand and 880 yen.

It is 20 to 30% cheaper than the same quality down coats introduced by garment manufacturers, and will be sold in the first half of October in the West Bank's Inn.

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< p > in the field of synthetic fiber, product development with improved performance is also very active.

The Japanese department store, three Yue Yi Dan Dan, has adopted the synthetic fiber produced by Ishikawa County for the clothing brand "MAISON DE WOMEN", which is about 60 years old.

This kind of lightweight fabric based on traditional technology has the characteristics of not easy to wrinkle.

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< p > Dongli will officially supply manufacturers with new nylon material salacona from autumn this year, which will be mainly used for high-end women's clothing.

The price is 30 to 40% higher than that of ordinary nylon, but because of the unique processing technology, the dry speed of sweat absorption increased by 25%.

Dongli hopes to publicize the color and quality of the material that it can achieve to the manufacturer, so as to expand the demand for high-end women's clothing.

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< p > a Japanese fiber manufacturer has also pointed out that it is becoming more and more difficult for clothing to be unique in design. "Therefore, there is an increasing demand for differentiation in material."

In Japan, due to the depreciation of the Japanese yen and the increase in labor costs, especially the import of raw materials is leading to increased production costs. Under such a background, enterprises hope to improve the overall selling price by improving the quality of materials.

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Under the long deflationary economy in Japan, P has been favored by consumers in terms of apparel products, such as "UNIQLO" and "fast fashion".

With the growing demand for economic recovery, consumers who attach importance to the quality of clothing are also increasing.

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< p > the British brand "JOSEPH" of the Japanese clothing company Onward Shan Shan has been continuously increasing its income since its production mode started from the development of clothing materials.

2014 fiscal year (up to February 2015) is also expected to achieve an increase of 12%.

The Japanese down sale of the down garment produced by the Japanese Chamber of Commerce in the winter of last year has produced an "unexpected response", so the products for sale this winter will increase by 50%.

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< p > it is understood that with the collapse of the bubble economy, the Japanese textile and garment industry has been facing an increasingly serious situation in the past ten years.

However, despite the obvious market shock brought by the economic downturn, Japan's textile and garment industry is changing ahead of time.

Today, the new industry that is committed to creating "Japan" has attracted worldwide attention. Its annotation is focused on high quality textile materials and fashion ideas.

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