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    How To Break Through The "Big Surge" Of Sports Storm?

    2014/8/14 20:08:00 21

    Sports StormBig CardBreakthrough

    < p > < < a href= > http://sjfzxm.com/news/index_p.asp > > Fashion > /a > the classic of "sacred drama" in the eyes of fans. The influence is not much to mention. But do you still remember that Kylie, who loves shoes, has emphasized that "women must choose the right shoes"? In the trend of the 2014 autumn and winter coming in a big wave, fashion has changed a face and made fun of you. < /p >
    < p > you must know that women's shoe cabinet has the strictest grading system, and the shoes that are not pleasing are often unable to get rid of the fate of being "trapped in the cold palace". This season, the curse of "always missing a pair of shoes" went into the bottom of the shoe cabinet. Toss out the long forgotten sports shoes, try to figure out the garish colors, the heavy patterns, and so on, or hurry back, which is related to the fashionable half price. < /p >
    < p > in the past, it needs great courage to wear sports tops and pointed high heels. Who can think of using sports shoes to interpret high fashion? But with the Chanel, Christian Dior, Louis Vuitton, Ralph Lauren, Sergio Rossi and many other big names competing for sports, it seems that the good times of sports shoes are coming. < /p >
    < p > < strong > play mashup < /strong > /p >
    The word "P" crossover is never news in fashion circles. New Balance from the small running shoes counter attack for the public tide shoes, is enough to give you a dose of preventive. As early as in the 2014 spring and summer high quality custom show, Chanel's famous model is wearing a shoe workshop Massaro produced sneakers to mix and match the futuristic high-end custom fashion. When jumping and jumping on the T stage, the creative (Creative store) director Karl Lage Karl (Lagerfeld) on the spot said, "is it not very chic?"
    < p > no hate sky high, no waterproof platform, like Carle Lagrange, "lazy" and Christian Dior over two years of Ralph Simmons (Raf Simons). Also in the 2014 spring and summer fashion week, the veteran fashion house also launched a gorgeous series of embroidered sneakers. For a while, sneakers of sports shoes were not two, and all fashion magazines were singing well. < /p >
    < p > last month, this "Fusion Sneakers" series of running shoes is to strike while the iron is hot and mass production is on the shelves. Under the high custom futuristic style of this season, the delicate shinning flowers float above the high tech fabric, and the ribbon and the crystal are added to the icing on the cake. Abandoning the traditional shoelace, this "a href=" http://sjfzxm.com/news/index_cj.as "running shoes" /a quickly captured the heart of fashion icon. After all, the price of 740 pounds is much higher than that of Chanel's 3000 pound. < /p >
    < p > however, the mixture of advanced customization and sportswear is always a complex existence in the eyes of loyal to classic people. Mismatched artificial gem (GEM store), weird edition design, many people cherish the memory of Christian Dior in John Galiano (John Galliano) at the helm of the era, full of dramatic grace and luxury. Before the Belgian Ralph Simmons took over as his creative director, the Jil Sander designer never even worked on the advanced custom fashion show. < /p >
    < p > Sergio Rossi, which originated with high-heeled shoes, is a skillful combination of the beautiful shape of the brand and the works of Italy masters, and pays tribute to the 70s Italy art movement. < /p >
    < p > < strong > counterattack of sports wind > /strong > /p >
    < p > "when a pair of sneakers is popular, no one will guess that this movement is getting stronger and stronger. It has brought us into the sports era of fashion." "Vogue" magazine to step by step "refined" heart, to sum up the rebellious taste of this young and urbanization. In Fusion Sneakers's promotional films, from manuscript to manual embroidery, the blood of advanced customization flows slowly along with the melody. It claims that Fusion Sneakers "integrates custom fashion and urban spirit". < /p >
    < p > in fact, the discussion on Sports wind lasted for several seasons, from ready-made clothes to shoes and accessories. In the Miu Miu 2014 autumn and winter series, the new material, which is full of plastic texture, is spliced with nylon and mixed with a simple handbag style. The movement of youthful vigor continues throughout the autumn and winter. Not to mention Carle Lagerfeld's "COCO coach" of the 2014 autumn winter clothing blockbuster, who invited himself to palm the mirror, invited Cara, a famous model of the Cara, to deduce the fashion moment in the motion lens. < /p >
    < p > but honestly, the design of Louis Vuitton and Valentino did not jump out of the traditional sports category, but only cautiously wandered in the men's wear area, and the styles were dominated by conservative board shoes and sports shoes. On the contrary, the cooperation between designers and sports brands is more popular. Following the cooperation between Simmons and Adidas (Adidas store), Givenchy Ricardo Ricardo Tisi (Tisci) and Nike's cooperation series are predicted to be the most expensive sneakers in the designer's brand. < /p >
    Sean Macdowe McDowell, the creative director of Nike (P), described it as a marathon fashion week after browsing through the fashion show in April, and believed that the influence of sports shoes was confirmed by Sean. "We have been working hard to draw inspiration from high street fashion and combine Nike products with their own simplicity, so that they can become sports shoes that can be matched with any clothing styles." < /p >
    What is the logic behind the attack of "P > Sports wind? In recent years, the trend of" going to logo "has been responded to by many famous brands such as Louis Vuitton, Gucci, Burberry and so on. There are even rumors that Burberry has declared" removing the logo grid pattern on nearly 80% of the products ". For this white hot campaign, LVMH Group Chairman Bernard Arnott (Bernard Arnault) has long said that the luxury market needs gradual spanformation, and logo will no longer be the biggest selling point. < /p >
    Patrizio di Marco, President and CEO of P Gucci group, may be more practical. "The era of logo is gone forever. Regardless of the present or the future, the brand must rely on the integrity and fashion value of the product line if it wants to break through." The "surging tide" of the sports shoes is the key link, so that the brand will not be so "orthodox". If you want to take a firm foothold in the complex fashion circle, after going to logo, it's proper to go to the style. < /p >
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