Clothing Enterprises Should Be "Self Blame" To Deal With Shuffling, So That They Can Keep Up With The Beat Of The Times.

< p > here the world dress < a target= "_blank" href= "http://www.91se91.com/" > shoes and hats < /a > net Xiaobian introduced to everyone is the shuffling of the clothing industry, the enterprise "thinks oneself not" only then has the future.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > garment industry > /a > Jinjiang is in the throes of pformation. In the industry shuffling, the trust crisis triggered by some people in charge of the industry accelerated the winter of the industry.

Media reports said, "the person in charge of the enterprise is running away, not only the suppliers are terrified, but also the borrowers are terrified, and the banks are also terrified.

When they came out to collect debts, the industry became chaotic and businesses dispersed.

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< p > compared with the brand of Jinjiang in early 2000, there is now a view that it will soon wither, because the golden period has passed, and the adjustment is far from over.

In addition to Jinjiang's clothing industry, Lining, a once famous domestic sports brand, also suffered a similar predicament. Yesterday's first half results showed that the loss was 3.18 times that of the same period last year, and 244 stores were closed during the same period.

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< p > of course, industries and enterprises may encounter peaks and lows. China is the same as foreign countries.

You can't see that Kodak, Motorola and NOKIA were once marginalized for a long time.

Especially in the Internet age, whether it is a visible champion or a stealth champion, it is very likely that it will become "Titanic" overnight.

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< p >, as Zhang Ruimin, the head of Haier, said, "once we are not able to keep pace with the times, enterprises will never be able to survive at any time and collapse like a building."

Ren Zhengfei, the founder of HUAWEI, said in the spring of the business that winter was not far away, and even said, "HUAWEI's winter may be colder and colder."

Regretfully, these leaders are not at peace with their entrepreneurs.

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< p > reflect on some enterprises in Jinjiang. In the spring of the industry, large and small brands rush to the top and quickly grow up by replicating "TV advertisements and celebrity endorsements".

In the heyday, the CCTV sports channel was once dubbed "Jinjiang channel", because the full - eyed advertising is the Jinjiang sports brand.

Unfortunately, these fast growing enterprises failed to break through a new path, instead, they fell into a vortex: family management and homogenization competition.

The expansion of the swarm led to overcapacity and lack of management. The winter of the industry arrived early.

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< p > we are not trying to keep up with the brand of Jinjiang. Instead, we expect it to be reborn in Phoenix and reborn.

In this process, whether it is in the spring business or in the cold winter industry, we must make it clear that enterprises must never have path dependence and dare to deny themselves.

Zhang Ruimin often said: "what is most feared for enterprises is to stay in the past."

"After the Yangtze River, the waves will push ahead, and the waves will die on the beach." only by daring to innovate and develop bravely can we not avoid dying on the beach.

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< p > first, most of China's industries are still in the middle and low end of the world, and must be matched with the global high-end industries.

Last year, China's export products accounted for 1/3 of the total export volume, such as electromechanical products and equipment products. The middle and low end products, including clothing, furniture, food and so on, accounted for 2/3 of the total export volume.

The data looks very beautiful, but after the subdivision, it is found that in the high end products, 2/3 of the foreign production enterprises and foreigners master core technologies.

Chinese enterprises only have a "place" in the high-end field, which requires that the "champion enterprises" should not be complacent and must follow the industry's benchmark enterprises.

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< p > secondly, we should establish a self thinking culture within the enterprise, form a reflective atmosphere, and dare to subvert ourselves.

The success of duplication of others will not last long, and the success of repeating one's own pattern may fall into a blind spot.

The performance of a company's full confidence is not to show the honor of the past, but to deny itself, get rid of the existing rigid thinking and avoid path dependence.

Only in the corporate culture and management is full of this gene, can we look at ourselves very well, find a gap between the more excellent enterprises, and actively engage in innovation.

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< p > once again, no matter how good or bad the market is, we must seize the opportunities that belong to us.

It is true that since the financial tsunami, the market demand in Europe and the United States has been weak, and the domestic consumer market has not been fully opened. It is indeed a crisis for some enterprises, but this is by no means the end of the day.

"Cross the sea, showing the true colors of heroes".

Both Jinjiang and Anta have achieved good results in the new field of technological innovation and strategic pformation.

In addition, when Motorola and Nokia Plaza collapsed, China's HUAWEI and millet also went against the trend and seized the opportunity of the intelligent terminal market to catch up with a wave of development dividends.

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< p > of course, some industries and fields are not only their own problems, but also the external environment and the reasons for < a href= "http://www.91se91.com/news/index_s.asp" > market < /a > conditions.

At this point, the government departments can also play a certain role in helping some troubled enterprises to catch up and start again by supporting technological innovation, reducing tax burden, reducing logistics costs, smoothing financing channels or other means of promoting pformation and upgrading of enterprises.

The prosperity of the enterprise is the history of the country, but the dream of the future still needs to be pursued. Just like the old saying, "a thousand sails on the side of the sinking boat, and thousands of trees ahead of the sick tree."

I believe China will have more champions in the future.

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