Metamorphosis Of China'S Department Stores: Getting Away From The Main Business

Less than P, from the first day of the state department store, it relied on policy tilt and almost monopolized the commodity circulation market.

In the era of short supply and even no price liberalization, there is no business at all, so the department store industry has always adopted a proprietary mode.

This is the heyday of the Chinese department store industry, but this is not the same as the competitiveness of department stores.

< /p >

< p > in the 90s of last century, the supply of commodities began to enrich, and prices gradually opened.

This puts forward higher requirements for self-management, when the state-run old department stores begin to rent their counters and move towards joint mode.

Today, the joint venture mode still firmly occupies the dominant position in the Chinese department store industry.

< /p >

At the same time, business super stores, specialty stores and professional shops began to separate from the old department store system and gradually became the mainstream mode of circulation of P.

If we say that the independence of business super stores and professional stores is due to the improvement of efficiency.

Then the large-scale emergence of franchised stores is the promotion of the rise of local consumer brands.

It is undeniable that the limitation of traditional department store network coverage has also become the inducement of new industry status.

< /p >

At P this time, compared with other industries, the department store industry is actually regressing.

< /p >

Until P in 2005, the department store industry began to develop new vitality. The most important performance was the emergence of a large number of star department stores, and department stores launched a chain expansion.

< /p >

< p > we believe that the key logic here lies in the rapid release of consumers' demand for high-quality goods as the level of national income rises.

The past few years have been the happiest years in China's department store industry, which is the industry's precious "a href=" http:// www.91se91.com/news/index_c.asp "bonus period < /a >.

< /p >

< p > at present, China's < a href= "http:// www.91se91.com/news/index_c.asp" > general merchandise industry < /a > is mainly affiliated, and the proportion of self employment is very small.

Department store operators rent out shopping malls, then rent them to businesses in the form of special counters, and Commission on actual sales.

This is also known as the "two landlord" type of profit model.

< /p >

< p > but this is not true. Star a href= "http:// www.91se91.com/news/index_c.asp" > department store "/a" really supports the overall performance of department stores, and they are even supporting the development of the whole Chinese department store industry.

Their real money making logic is that they are not "two landlords" but owners.

As a result, the story of earning money from star department stores stimulated commercial real estate and indirectly led to the commercial real estate fever in China.

< /p >

< p > but from 2011 to the present, the income of the star shopping mall with a scale of more than 2 billion yuan has hardly increased, and even a large number of shopping malls have suffered a slight decline in their income.

It can be seen that the overall price of domestic department stores has now reached the ceiling.

The boundary of price represents the boundary of department stores, because it means the limit of users' consumption level.

< /p >

< p > the topic of this issue is to sort out the changes of China's department stores, and to provide reference for the confusion of domestic department stores through the case study of foreign department stores in the current I.

In the interview, we are constantly throwing questions, do we see the turning point of the department store? How can the department stores break through in the joint mode? Can e-commerce become a life-saving straw in the department store?

All these questions need to be answered.

< /p >

In the end, we present the status quo of China's department store industry: from the big landlord to the two landlord to the real estate developer, the department store industry in our country seems to be going further away from its main business. "P"

< /p >

< p > but we find that the performance of main department stores is not a sign of crisis, but a mature performance of department stores.

In our view, it is of little significance to continue to rush sales at this point, and more importantly, we should strive to provide users with cost-effective products, better services and better experience under the premise of maintaining the current positioning.

This is the real strength of the department store industry.

< /p >