O2O Convenience Store, Shun Feng, "Hey Customers" Enter Haikou Retail Business

< p > < strong > status < /strong > < /p >
< p > < strong > < < a href= "http:// > www.91se91.com/news/index_c.asp > hey guest < /a >" store is hard to get "/strong > /p >
< p > hey inn is a nationwide e-commerce platform opened to Hainan online shopping experience shop, operated by SF EXPRESS, a logistics giant. At present, two hotels have opened in Haikou, one is located in three leaf West Road, and the other is located in Nansha road. < /p >
Reporters in the morning and August 12th of August 9th, patronized the two "Hey inn" on the morning of August 9th and the morning of August 12th, and found that the way of shopping in the shop was indeed different from other convenience stores. No physical goods were put on sale, and products were displayed through posters and tablet computers. The products displayed on the poster include household appliances, watches, clothing, bags and so on. < /p >
< p > reporters visited two times and found that there were very few customers who came to shop. The reporter waited for half an hour at the hey Inn of San Ye Road, and did not see a customer shopping. Even when there was a visitor, he asked for express business. < /p >
< p > when a reporter inquired of two a shop clerks for a few months, < a href= "http:// www.91se91.com/news/index_c.asp >" operation condition < /a >, the staff members indicated that the company had stipulated that they could not accept the media interview. On the morning of August 12th, the reporter sent an interview request to the head of SF EXPRESS's public affairs department. The official said the company spokesman was on a business trip and could not be interviewed for the time being. < /p >
< p > < strong > consumer > /strong > /p >
< p > < strong > less commodity category, yet no "experience" < /strong > /p >
< p > although the "a href=" http:// "www.91se91.com/news/index_c.asp" > Shun Feng < /a > express did not respond to the operation of Haikou hi Inn, but the reporter learned from the interview that consumer acceptance of this consumption mode is not high. In the three leaf West Road and Changmao Garden District, the reporter consulted many residents, they all indicated that they had not consumed in the hay inn. Mr. Lin, a resident of Changmao garden, said that he had been there once at the time when he opened the shop. He felt that there were not many kinds of goods, so he didn't have much experience in the online shopping on Tmall or Jingdong. "Only poster can be seen as an experience, rather than shopping in the mall and electrical city." Mr. Lin said. < /p >
Why didn't the P Inn store in Haikou have the "online shopping line experience" service that was publicizing before? < /p >
< p > < strong > industry < /strong > < /p >
< p > < strong > "Hey guest" mode needs market test < /strong > < /p >
< p > hey, when the inn was stationed in Haikou, some people in the industry thought it was the impact on the traditional retail industry. It was a real "wolf". Some community entity convenience stores or will withdraw from the market, and Haikou's retail industry changed accordingly. But hey, after several months of testing, the hostel has become "quiet" and difficult to compete with the physical store and the large online shopping platform. < /p >
Mr. Chen, director of Hong Hao culture, who is engaged in electricity related business, believes that the prospect of the inn can not be concluded because of the cold business in the trial stage. It has advantages of low operating cost and price advantage, while the express service such as P still attracts customers. In addition, this is a new thing, and there is still a lot of room for market mining. At present, the most important thing is whether this business mode can really distinguish between online shopping and physical stores, so that consumers can feel both price concessions and shopping experience. < /p >
Mr. Cai, the P Logistics Association, believes that the current convenience store which completely abandons the physical shelves may not be in line with the habits of Haikou consumers. Hey, this business model of inn has yet to be discussed and needs to wait for the test of the market. < /p >