Zhengzhou Women'S Trousers Want To Cross The Electricity Supplier To The World

More than 10 years of development

In the National Women's clothing industry occupies half of the country, and the rapid development of e-commerce, it is to let Zhengzhou women's pants have the opportunity to show their hands and feet.

Nowadays, in the category of Taobao women's trousers, Zhengzhou's women's trousers almost cover the top ten of the national sales. Since 2011, the electricity supplier has quickly created ESEY, the first industry in the Taobao trousers industry, and is the legend that the industry has commended in succession.

With the development of women's trousers industry cluster in Guangzhou, Chongqing, Shenyang and Wuhan, in many industry circles, the domestic trousers Market is already the Red Sea, while the cross border is the blue sea.

It is a very interesting thing for Zhengzhou women's pants enterprises to sell Zhengzhou's trousers to foreign countries and expand overseas markets by using cross-border e-commerce platform.

1-7, imports and exports of garments increased rapidly.

Recently, the General Administration of Customs announced the 1~7 import and export situation this year.

According to customs statistics, in the first 7 months of this year, the total value of China's imports and exports was 14 trillion and 720 billion yuan, an increase of 0.2% over the same period last year (the same below).

Among them, exports of 7 trillion and 820 billion yuan, an increase of 1.1%.

In the first 7 months, exports of traditional labour intensive products increased, clothing exports increased by 610 billion 280 million yuan, an increase of 3.8%, and grew rapidly.

Nowadays, "Chinese women's pants watching Zhengzhou" has become the consensus of the industry.

At present, Zhengzhou has formed the largest industrial trousers cluster in China. A number of well-known brands such as "M·SUYA", "Ya Li Da", "ESEY", "Gore rose", "nlun" and "New Silk Road" have sprung up. The output has been growing rapidly for 6 consecutive years, and the scale of production capacity has been constantly refreshed.

In Henan's exports,

The time is not very short. In 2011, the United States was the largest export market for trousers in Henan Province, and Henan's trousers had been exported to nearly 70 countries and regions in the world.

Among the exporting countries, the United States has become the largest export market for trousers in Henan, and is also the fastest growing market.

Cross border e-commerce bigwigs optimistic about Henan's foreign trade market

Relying on Zhengzhou airport comprehensive economic experimentation area and cross-border trade e-commerce services pilot cities, as well as natural pportation and location advantages, Zhengzhou's advantages in cross-border e-commerce development are favored by many cross-border electricity providers, and have thrown olive branches to Zhengzhou enterprises.

In April this year, the ninth SME e-commerce conference and the 2014 China (Henan) cross-border trade e-commerce summit held in Zhengzhou in April, Mr. CFO GUI Lei, eBay Greater China, said in an interview with the media that China has become a fertile land for cross-border e-commerce development, and is not looking forward to cross-border business cooperation with many Henan enterprises.

GUI Lei said that last year, cross-border business in Henan

The platform is growing very fast.

Due to the abundant human resources and perfect infrastructure, especially the completion of the airport, Henan's foreign trade market has great potential.

For category selection, eBay staff said last year, the biggest increase in eBay platform was clothing, shoes and hats and accessories, and the women's trousers in Zhengzhou might be able to take advantage of them.

Zhengzhou women's trousers debut in cross-border E-commerce

As the Alibaba's only online trading platform for the global market, global express is called the international version of Taobao by the majority of sellers.

Like Taobao, the baby is edited into online information and sent to overseas through the fast selling platform.

Similar to the domestic delivery process, through the international express delivery, the baby will be pported to the buyer's hands, so that it can be concluded easily with foreign buyers.

Login express website search, ESEY pants, men's pants have been on-line.

ESEY electric business person in charge introduces, this year ESEY electric business's target sales volume is 333 million, this year's goal will steadily complete.

Sales will reach 165% last year (200 million in 2013).

ESEY electric business has always been concerned about cross-border electricity providers, but the consumption habits and consumption habits of different countries will have great restrictions on such non-standard products such as women's trousers.

"For cross-border, we still have many difficulties to solve, but ESEY electric business will further study, and try to make achievements in cross-border electricity providers in the future."

ESEY relevant responsible person said.

M·SUYA relevant responsible person said, currently mainly in Taobao, Tmall sales, trying to vip.com, shop 1 shop.

E-commerce platform sales more than doubled this year than last year. At present, we are interested in developing overseas markets, but we lack platform, resources and information.

Some demands for overseas markets are not clear yet, but they will continue to be concerned.

Zeng Ling Heng, general manager of Yali electronics business department, said that Yali's cross-border e-commerce business has just started. Currently, a team has been established to explore cooperation with Amazon, speed sell and Dunhuang net. Among them, cooperation with fast selling has been settled. Amazon and Dunhuang network are under review. It is expected that the end of this month can be launched.

Cross border is blue ocean. Enterprises hope that the government can build a platform.

In the Zhengzhou e-commerce development plan (2014~2020), it is proposed that in the future, traditional SMEs and domestic e-commerce outlets should be encouraged to start their own businesses by expanding the overseas market with the existing cross platform platforms such as Dunhuang network and express sale, and foster large-scale cross-border e-commerce.

For Zhengzhou women's pants through cross-border electricity providers to expand overseas markets, enterprises have great interest.

Zeng Ling Heng said he personally believed that from the domestic market, whether it was offline, the trousers Market is already the Red Sea, and the cross border is the blue sea.

There are more opportunities for brand building and sales.

If you want to cross the border, the way of offline shop is too expensive, so choose online mode.

At present, opening up overseas e-commerce business is also the focus of business training.

Zeng Ling Heng said that the development of overseas markets through cross-border e-commerce platform is on the one hand called by the government, and more importantly, the construction of its own brand needs to go abroad and expand the field of overseas e-commerce.

Last year, the head of Dunhuang network visited the company. The company also had cooperation with European and American brands (for example, ONLY). Cooperation includes both design and OEM. Therefore, it has experience in technology production, and enterprises often invite experts and professors from domestic design institutes to communicate.

However, for more Zhengzhou women's pants enterprises, they do not understand overseas markets, do not understand consumer habits and market demand, and do not know much about market rules.

Even if they are very interested in developing overseas markets, most of them are in a wait-and-see position. I hope the government can provide a platform for promoting exchanges, providing information resources, and calling on local enterprises to go abroad.

Experts suggest that enterprises should enhance their awareness of export.

Ge Qi, Minister of emerging market development of Henan garment industry association, said that at present, Zhengzhou women's trousers are relatively few in foreign trade, and the objects are mainly concentrated in the northern market. Most of the southern enterprises come to Zhengzhou to make use of resources and land shipment.

Most of the domestic exports are mink, leather and other raw materials or semi-finished products.

Henan's list is mostly concentrated in South America and the Middle East.

Therefore, Zhengzhou women's trousers need to strengthen dialogue with China and Europe. Friendly exchanges between European cities and second tier cities can be carried out. Local garment enterprises can cooperate with some foreign fashion colleges, and a number of companies are united.

To get out of the country, women's trousers enterprises are facing many problems, and many enterprises do not have the awareness of export.

One industry insider who has been engaged in the clothing industry for many years suggests that China is pforming from the world factory to the world shopping mall.

First of all, enterprises must increase their own competitive advantages. Secondly, choose a suitable sales platform to cooperate and bring their own product advantages into full play.