Expand The European And American Market And Become The Breakthrough Way For Quanzhou Shoe Enterprises

Earlier this month, a series of anti dumping investigations were carried out by Argentina and Canada. This was followed by anti-dumping investigations by Fujian and Brazil after the anti-dumping investigations by the European Union and China.

From the perspective of anti-dumping in Brazil, Canada and Argentina, the export footwear industry in our province is the hardest hit area, and the number, amount and amount of the enterprises involved are the highest in the country.

Reporters learned that, due to the impact of the financial crisis, the rise of international trade protectionism, trade frictions against China's export commodities frequent, trade friction has also extended from the past European and American countries to emerging markets.

In less than 2 months, 3 countries filed anti-dumping investigations. The anti-dumping investigation conducted by Argentina and Canada was less than 2 months from the last anti-dumping case of Brazil footwear.

In March 2nd, the Ministry of economic affairs of Argentina decided to initiate anti-dumping investigations on shoes originating in China.

The products involved in the investigation in Argentina are men's shoes, women's shoes or children's shoes made of natural materials (such as leather, cotton fabrics) or synthetic materials (such as plastics, rubber, etc.) used for life, social activities or sports, while orthopaedic shoes, skates and ski shoes are not in the scope of this investigation.

If Argentina and Canada consider that Chinese shoes are harmful to their industry, they will impose a high anti-dumping duty on Chinese shoes.

The Argentina complainant took the domestic price of Brazil Footwear Company as the normal value, and finally calculated that the dumping rate of Chinese enterprises was 213.91%.

Brazil had previously chosen Italy as an alternative country, and the calculated dumping intensity was 435.7%.

Such a high anti-dumping duty rate, once implemented, will force Chinese shoes to leave these markets.

Reporter learned from the provincial foreign trade and Economic Cooperation Department, two cases in Argentina and Canada were the most serious in our province, and the cases were the highest in the country.

Among them, the Canadian anti-dumping case involving 44 million 820 thousand dollars, involving 206 enterprises, Argentina footwear anti-dumping case involving 32 million 560 thousand dollars, involving 111 enterprises.

In the case of anti-dumping in Brazil, the total amount involved in the case is 108 million 320 thousand US dollars, of which Fujian has 54 million 610 thousand US dollars, and hundreds of Fujian enterprises are involved in it.

In addition, the EU has imposed a 16.5% anti-dumping duty on leather shoes, but the implementation of the high tax rate may be extended.

If the competent authorities take the lead in Fujian enterprises to fight for litigation, it will mean losing the corresponding market for enterprises.

So far, under the coordination of the provincial foreign trade department and the China Light Trade Association, almost all the major enterprises involved in our province have taken part in the activism.

The work of responding to anti-dumping cases in Brazil is also in progress.

In the case of the Brazil shoe anti-dumping case, which was not long ago, our province tried for the first time to take the lead of the trade organization, and initiated the anti-dumping action without any damage. The 25 enterprises involved (representing 91% of the province's value) authorized the import and Export Chamber of Commerce of the Provincial shoes and hats to protest, which enhanced the effectiveness of the response.

This time, our province will also unite more enterprises to deal with the new two cases.

However, the litigation process also exposed some industrial malpractices.

The footwear industry in our province is not very concentrated. Most of them are small and medium-sized enterprises. In the latest two anti-dumping cases, more than 60% of the enterprises involved export less than 100 thousand dollars. These enterprises are weak in strength and lack of ability to guard against international trade risks, and thus are more vulnerable to the negative impact of trade friction.

After consulting with lawyers, the Argentina chamber of Commerce and Footwear Association learned that the focus of the lawsuit in this case is to strive for a breakthrough in the identification of market economy status, and actively comment on Brazil as an alternative country, looking for a country that is advantageous to me (including similar sales conditions and lower product prices) as a substitute country, and defends the damage issue.

The Canadian case focuses on the qualification of the complainant, and uses the Canadian side's recognition of the favorable conditions of China's market economy status to win the result of the zero tax action.

New markets such as Latin America and the United States are facing bigger changes. People from the Department of foreign trade and economic cooperation said that from 1 to February this year, our footwear products exported 910 million US dollars, an increase of 0.72%. Under the background of the financial crisis, footwear, textiles and other traditional featured products are one of the few exports of our province that are maintaining positive growth.

However, due to the reduction of consumption demand, many countries' trade protectionism has risen, and frequent trade disputes have worsened the international market environment, which has seriously hindered the export of these products.

The head of the Ministry of law and regulation of the China Textile Industry Association told reporters that Latin America is one of the emerging markets that foreign trade and Fujian enterprises have been struggling to cultivate.

The recent friction is not only from countries such as Europe and the United States, but also because emerging markets have launched anti-dumping trade frictions because of the hard sell of their domestic products.

This also means that our export enterprises are facing bigger variables when they are restricted to the emerging markets.

According to our early warning information, some countries in South America are considering joint action to take restrictive measures for more traditional Chinese export commodities.

Business opportunities in Europe and America show that Quanzhou shoe companies are developing against the trend.

Reporters learned from the Fujian inspection and quarantine bureau that in the past two months, dozens of shoe companies in Quanzhou have taken part in the world's most famous footwear exhibitions.

First, from the end of last year, especially before and after Christmas, many retailers in Europe and the United States went to the local shoe wholesalers, and the pressure was passed on to local wholesalers, and the wholesalers passed the problem to the importers. The European and American footwear market was being redistributed. Two, the European and American markets were bidding farewell to the high-end consumption era. The high-end market share that originally belonged to local suppliers began to merge into the low-end market, and Quanzhou shoe companies scramble for new shares. Three, the sales channels of the European and American local markets are facing the re integration, and Quanzhou shoe enterprises take the initiative to meet new partners. Four, some enterprises aim to visit old customers, understand their current situation and get the latest market information. It is learnt that there are five main reasons for Quanzhou shoe enterprises to expand their markets in Europe and America.

The Fujian inspection and Quarantine Bureau believes that in addition to paying attention to the market dynamics in Europe and America, Fujian enterprises can also develop new products according to the consumption changes in Europe and America, and actively seize the blank areas in the European and American markets.

More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan