Traditional Shoe Enterprises, Touch Net Mobile Terminal Platform To Become The New Favorite Of The Electricity Supplier

"Now the shoe enterprises do not do well in the electricity supplier, and there are many losses." Wenzhou Ouhai District shoe leather association secretary general He Guoliang said. According to He Guoliang, nearly 70% of the shoe enterprises in Ouhai district are all foreign trade, and the internal marketing channels are less. But in such a small proportion of shoe enterprises, there are also dozens of enterprises involved in the business. But he also said that most of these shoe companies entered in the past two years.

After entering the electricity supplier, shoe companies find the pressure is very large, "just entered the initiative in a few months to quit things happen occasionally. Well done at the beginning does not mean success. Even some big sales companies are not necessarily profitable. For Ouhai shoe enterprises in the success or failure of the electricity supplier, He Guoliang always pays attention.

Just this year, a shoe manufacturer named Chen in Ouhai district was eager to get into the electricity supplier. He told China Leather net reporter: "all the enterprises that have seen it have gone in, and I want to go in and try, but I gave up in a few months."

The company has been involved in online sales since March, and has hired two professionals who specializes in e-commerce. But by July, after four months of practice, online sales did not bring benefits to him. "Monthly sales are not enough to pay the salaries of the two employees." The entrepreneur reluctantly gave up online business.

"In the past, we invested more and more profits. Now we invest more, and we don't have much profit." Wenzhou Longwan District footwear industry association Xiang Xiaoyan said. Longwan district has more than 3 years ago, shoes manufacturers test water business, so far, about 60% of shoe companies have set foot in it.

Although shoe manufacturers are doing the same thing, in recent years, many shoe companies have found that it's not easy to make money as easily as they did just now. "Recently, it has been found that the phenomenon of being hit by water just now is common. Most of the shoe companies that have just entered the electricity supplier are still in the "tuition fee" stage. Xiang Xiaoyan said. Compared with the early shoe manufacturers who enter the electricity supplier, the development of enterprises that follow suit in the late stage is more difficult. Not only early entry into the enterprise has more advantages in time and resources, but in gaining popularity and accumulating customers, it has been a great Boulevard (boutique store) in comparison with the current military force.

But even if shoe companies enter the electricity supplier to make money, it is not easy to make money, and for many small shoe enterprises with many difficulties in domestic sales and less channels, the electricity supplier is still a good way to make profits. Longwan district called a Golden Leopard shoe business because of the outstanding performance in the electricity supplier, let Longwan Shoe Association to pay attention to him. According to Cai Yanjiong, Secretary General of Longwan Footwear Association, the performance of the shop named Li Ren Ge is comparable to that of the president of the association, Zhejiang's natural shoe industry, Zhuo Si Ni shoes.

Compared with the big shoe companies like nature, Jin Bao is not really big. The company is not big, the staff is few, but the performance on the electricity supplier is very outstanding. "Other businesses may have to sell by surprise and activity, but Golden Leopard's online sales are steady every day," he said. Cai Yanjiong is very satisfied with the performance of the company. He said that the size of the enterprise has little impact on the ability to do well in the electricity supplier. Now the shoe companies want to do well in the electricity supplier, ensuring the quality and choosing the right funds are the key.

The situation of shoemaking enterprises is constantly changing, but Cai Yanjiong believes that the trend of enterprise electricity conversion is not changed. Although some enterprises can not afford to invest and lose in the early stage, they need to pay close attention to the new trend of the development of the electricity supplier, understand the relevant policies of the government, and choose to "pay the tuition fees" to test the water electricity supplier at the right time. But he also reminded enterprises to "do what they like".

"In 2008 and 2009, the electricity providers did a lot. In 2011, many of them died." Huang Jianli, chairman of Wenzhou Guo Ding shoes industry Co., Ltd., told reporters in an interview with China Leather net reporter.

According to Huang Jianli, before and after 2008, the electricity supplier started its business. But it is precisely because of the rapid growth stage, the electricity supplier's change is very huge. If you earn a lot of money in the early stages of your career, you will be left behind if you can't keep up with the development of e-commerce. This is also the main reason for the "death" of many early shoe enterprises in the following years.

Huang Jianli's shoes brand "small country" has entered the electronic business platform more than 3 years ago. "At that time, I saw someone else doing it, just taking a" try "mentality. Today, this simple "test water" business has become He Guoliang and the industry insiders "do a good job" business enterprise.

Through the practice of online business mode and offline entity management for many years, Huang Jianli has formed his unique view on both. Huang Jianli said: "the offline mode of operation is quite different from that of the electricity supplier. Much investment in the early stage of the line will not be effective. Online investment will be effective, and the effectiveness of this will depend on the level of the operator.

Cai Yanjiong's view is similar to that. He said that the difference between the entity and the electricity supplier is huge. Some enterprises are completely copying the entity business when they are doing the electricity supplier, which will lead to the failure of the electricity supplier. In view of this difference, Huang Jianli put forward that the key to success of the shoe business is whether the person in charge of the enterprise is learning closely with the times.

From the departure of the electronic business platform to the payment of goods to Alipay, from the huge Taobao network to the Taobao of three companies, from Taobao store to Tmall after renaming. The electricity supplier is changing rapidly. Huang Jianli has always believed that today's electricity supplier is still at a very immature stage of development. Whether the learning speed of the person in charge of electricity suppliers can keep pace with the pace of change is very important.

Huang Jianli said that this year's electricity business is quite different from that of last year. "Last year is the PC end of the world, just after the end of this year, wireless mobile terminals have long played an important role." Huang Jianli said that compared to the PC terminal, the mobile terminal screen is smaller, so the aesthetic of consumers will change. In addition, the search settings, page design and layout of mobile terminals should also be changed accordingly. If we can not adapt to these changes, this year will be more difficult to do business.

While in The near future The former Taobao search chief, ghosts seven, has also published an article, one of which is the same as the above view. He said: "the next two years, PC Internet traffic will be significantly lower than the mobile Internet traffic, the proportion is estimated to be 3:7. Many businessmen who play better on the PC Internet will go downhill without paying attention to the mobile Internet.

In addition to the above changes, Huang Jianli also mentioned changes on the other side of the electricity supplier. Huang Jianli believes that the future professional and industrial websites will become more and more popular. "Comprehensive website is more complex. If the demand for products is single, to the professional website, it is easier for consumers to find products that satisfy the needs."

　　 Huang Jian Li Mention bag and bag professional electric business website wheat bag. The wheat bag was established in 2007, and its early pace was relatively slow. In recent years, it has become a well-known B2C vertical platform for luggage and bags. "Vertical websites like wheat bags have been developing rapidly in recent years, and from the present situation, the future development momentum is also very strong."

In order to adapt to this change, Huang Jianli made a corresponding adjustment this year, in addition to the original Taobao and Tmall platform to set up a "small country" shoe store, but also with the newly opened parent child business platform vip.com cooperation. Huang Jianli thinks that unlike vip.com's early product categories, vip.com now pays more and more attention to specialization, so this cooperation is very helpful to him in the adjustment of the electricity supplier.

about Huang Jian Li He Guoliang also agreed. He said that the shoe business leaders' own business literacy is very important, whether they understand the electricity supplier, whether they can correctly handle the logistics problem, whether online or offline, and whether they can keep pace with the change of the electricity supplier. He reminds the shoe company that sets foot in electric business, in the new situation that current business is changeable, strengthen the communication between shoe business of electric business, learn from each other to adapt to new change meaning is extraordinary.