Facing The Crisis, How Can Zhongshan Hardware Enterprises "Turn Around"?

It is understood that in recent years, Pu Xin has introduced 6S management system, and strive to do a good job in enterprise management foundation.

In 2014, for the first time, the pformation of internal management was carried out for the first time. After the completion of the training, the hardware company quickly set up the Pu Xin Development and Reform Commission to master the major decisions and the direction of the company's development.

For the domestic lock industry, the biggest problem is the low threshold and lack of regulation.

At present, the manufacturing standard of the whole lock industry is missing, which is far behind the market demand.

If the production is based on low-end standards, and ultimately the production of low-end products, then enterprises can only fight labor costs, but now this advantage is gradually losing.

Based on this, in recent years, the hardware industry hired the cutting-edge talents in the industry as the backbone of R & D department, mainly inclined to the two aspects of intelligent locks and product development.

In 2013, the series of intelligent locks of hardware enterprises began to compete in the market.

In 2013, with the introduction of excellent design team and excellent design companies as guidance, we constantly designed excellent products with excellent concepts. At the same time, we sought breakthroughs in core areas such as mechanical technology, industrial design, structural innovation and so on, and did not satisfy the current situation, constantly innovating new products, developing patent products with leading industry level, and realizing independent independent design and development of various products.

At present, hardware enterprises include intelligent locks, quality locks, high-end bearing hinges, furniture hardware, door shifting cranes, engineering matching hardware, decorative hardware accessories and other products, covering the whole range of indoor hardware products.

In 2013, Pu Xin R & D and quality management group optimized the source problems of R & D process, failure management (FMEA) and production process. Production led by 6S led to standardization of product implementation process, and effectively improved the quality defects achieved by the product.

In 2014, we focused on the rectification of corporate culture.

In the factory, special newspapers and periodicals, staff learning places, entertainment places, and other facilities are set up to promote the display of personal capabilities of employees.

This year, the hardware company and Si Ba Da cooperation, the company through registration, PK selection way, so that the winning 28 outstanding senior high school grassroots employees take salary to participate in the "wisdom of the whole system engineering" course learning.

At the same time, with the help of external force, we promoted the brand. At the beginning of this year, we joined the well-known Huicong website to join the "lock" magazine, so as to enhance the brand influence of Pu Xin and vigorously develop the activities of one of the ten brands of Chinese hardware.

Six.

This year, sales channels have also been pformed from past agents and franchised stores into multi-channel sales.

While maintaining the traditional channels, we should try the multi-channel marketing mode to enhance the popularity of Pu Xin.

In 2014, on the basis of Pu Xin Tmall flagship store, we launched the Beijing East Pu Xin flagship store and vigorously implemented the expansion of monopoly network sales channels.

Moreover, Pu Xin has drawn up a plan for involvement in the field of engineering, expanding hardware projects and increasing cooperation with the doors and housing industries.

Culture is the soul of an enterprise. Under the guidance of "honesty, responsibility, enterprising and gratitude", Pu Xin always grasps the product concept of "quality - achieving a good life" and forms a business philosophy of "enterprise and employees, customers grow together, develop together and enjoy prosperity".

The principle of enterprise development is "making achievements to others, that is, accomplishments", and shoulders the mission of "providing high-quality locks and hardware products to the masses of consumers, striving for the quality improvement of the hardware industry and the development of the industry". This mission has promoted a new pformation of Pu Xin.

As an enterprise that constantly promotes brand culture and constantly innovating itself, hardware enterprises can only realize their magnificent turn in internal innovation and external market convergence, so that they can have a place in the future national brand.