Mr. Ding Pengpeng Attended The Press Conference Of The 2013-2014 China Footwear Brand Event.

Ding Zong pointed out that after more than 30 years of accumulation, Jinjiang has formed a relatively complete shoe manufacturing industry chain.

However, with the pformation of China's economy to qualitative pformation, our shoemaking industry has entered the critical stage of deepening reform and pformation, and our enterprises are gradually aware of the past.

The way of development is not conducive to the healthy development of enterprises and the whole shoe and clothing industry. Everyone has begun to make adjustments to their own development strategies, or through the improvement of the brand system, to increase brand superiority and competitiveness; or to take advantage of production and professional fields, and take the road of industrial chain matching and digging and subdividing the market.

Just like our brand of wolf, as the leading comprehensive brand of leisure and brand in the country, since its establishment in 1993, it has always been adhering to the business philosophy of "Lihong Peng's ambition and creating excellent brand". It has promoted the company's modernization, the integration of shoes and clothing, production and marketing with advanced international strategic thinking.

In the past 20 years, the wolf has been determined to forge ahead and has established a leading edge in China's footwear industry.

Mr. Ding Pengpeng addressed the conference.

This time

At the press conference, the award ceremony was held for the representatives of the top 50 brands of Chinese footwear industry and the representatives of the top 50 businessmen.

Among them, the "wolf wolf" brand is the top ten in the Chinese footwear industry. The executive director and CEO Mr. Ding Pengpeng of the wolf wolf Holdings Limited is the first choice for the top 50 in the ten biggest Chinese footwear industry in 2014. The winner of the "top 10 Top Sneakers of China's footwear industry" in the 2014 year is the first and the first choice of the top 10 in the Chinese footwear industry in the year of 2014, and the first choice is 50 strong and second in the year of 50.

Mr. Li is the first to win the top 50 in the 2014 shoe industry of China in ten.

Mr. Zhuang Binbin, the general manager of the electronic business center, accepted the certificate of merit.

In the next media questioning session, in response to the reporter's question, "how can we get a breakthrough in the current and future development trends and get better development", Ding Zong said that the development of any industry needs constant innovation. Especially now, the whole shoe and clothing industry is in the stage of adjustment and pformation. We need courage and courage to innovate.

First of all, the innovation of business mode, at present, we are in the information age, and the Internet e-commerce mode brought by big data, especially the new business models such as mobile Internet in the past two years, we must seize new opportunities and strive to create diversified business models. Secondly, our technology needs to be innovating, and the international shoe making and garment making technology is developing constantly. From manufacturing equipment to production technology, it has been developing in the direction of high-end intelligence. Technological innovation is related to the effectiveness of the whole industry and the survival of enterprises.

Third, management innovation, our enterprise culture construction, system construction, team building and so on, should be improved step by step, and the modern service oriented innovative management concept should be used to build enterprise culture, so that our team will have more cohesive force and combat effectiveness.

Fourth, our brand needs to be innovated. At present, the competition in the whole industry is becoming increasingly fierce. The entry of international first-class brands will aggravate the production space of local shoes and clothing brands. We should integrate superior resources, speed up brand upgrading, form brand differentiation competition, and actively cater for market and consumer needs.

Mr. Ding Pengpeng answered questions from media reporters.