A Dream -- To Be China'S "UNIQLO"

The expired pork of fast food restaurants has made their suppliers gain unprecedented popularity. Now, whether they like to eat McDonald's or KFC, they must have heard a loud name -- Fuxi.

In fact, a long time ago, anecdotal rumors about Fuxi continued.

From fast pigs to 3 legged chickens, Fuxi has always been a mysterious and mysterious company in the eyes of the public.

The late pork incident has finally provided the public with an opportunity to enter Fuxi.

As a close partner of pnational corporations, suppliers and multinationals have always been a mutual achievement relationship.

The cooperation with KFC and McDonald's allowed Fuxi to grow and expand in the Chinese market in a short time, and the support from Fuxi's supply chain also enabled these famous fast food chains to enter and layout the national markets.

It can be said that behind every multinational group, there are inevitably a number of stable and efficient supplier resources, and the quality of suppliers directly determines the fate of multinational companies in the market.

Not only in the food industry, but also in the clothing market.

The famous fast fashion brand UNIQLO and ZARA have been developing rapidly in the Chinese market in recent years, and they have always been the key objects for local clothing enterprises to learn and learn from.

In particular, UNIQLO, though not popular in product design, has maintained a high growth trend in the market with its excellent quality and cost-effective products.

The sales miracle of UNIQLO has also attracted many local brands to emulate their learning. The author heard that the company that made "China's UNIQLO" name is a minority.

But can we really get UNIQLO in the local garment industry?

In this regard, I do not think so.

In view of the current local clothing market,

The price tag of most domestic brands has already left the UNIQLO far behind, and it has become a major brand in the international market. This has also made many domestic consumers discouraged from the local brands, showing a pattern that they do not dare to enter the shop without seeing the word "discount".

For the high price of local clothing, many people will attribute this to the brand's pricing strategy and high channel costs.

But aside from these two factors, I think China

Enterprises have long been lost in the starting line, because the current supply chain is bound to make the Chinese garment industry difficult to produce internationally renowned brands.

Lack of support from honest suppliers has made local garment enterprises consume too much in processing and manufacturing.

Many garment enterprises told the author that after purchasing fabrics, the first link is not cloth, proofing, cutting, but cloth inspection.

Although brand enterprises purchase products that are inspected by quality inspection institutions, they often suffer damage because of too many holes and no preprocessing links.

Lack of integrity

It will inevitably lead to distrust among the supply chain, and the inspection cost of both sides will eventually be pmitted to the sales price of clothing, which also makes it difficult for us to make competitive products with competitive price.

Without the supplier of high quality and integrity, making China's "UNIQLO" is always a dream for local garment enterprises.