Qipai "Chinese Collar" Meets The Market Test

Yesterday, the reporter learned from the Xiamen conference and Exhibition Bureau, the leading brand of Chinese men's wear.

As the special support organization of the eighteenth China International Investment and trade fair, Qipai, a product line of Chinese culture, has become the "only designated investment expert dress" of the eighteenth China International Investment and trade fair. At the same time, the Qipai suit product series has become the "only designated senior business dress".

Big platform: cooperation with the 98 fair is an important step towards the international market.

It is reported that China International Investment and Trade Fair (hereinafter referred to as "fair") is currently the largest and most influential global investment event in the world. As the only investment exhibition approved by the global exhibition industry association (UFI), it has attracted the attention of various countries and domestic industries and enterprises because of its high specification, wide impact and strong effectiveness.

The seven card cooperation with the association of trade shows that the seven cards have taken an important step towards internationalization.

According to the industry, Qipai can be a special support agency for the fair. It can not be separated from the strength of the Qipai enterprise and the brand appeal. At the same time, Qipai is always unswervingly practicing the achievements of Chinese fashion.

I believe that seven cards will be passed through the fair, with high standard of service, exquisite products and innovative fashion.

To convey the unique charm of Chinese fashion to the world.

New opportunity: meet the higher level market test and establish brand service image

The annual meeting will be held in Xiamen every year. There will be tens of thousands of overseas businessmen attending more than 100 countries and regions. The service capability and product strength are the test for all the exhibitors.

Therefore, the alliance with the fair will be conducive to the establishment of a better brand image in the industry.

It is understood that Qipai this time will have a plan to display its three series of brands, of which the most attractive one will be the Qipai Chinese collar series.

Insiders pointed out that the series inherited the long history and culture of the Chinese nation, inspired by "dragon essence spirit", based on inheriting and carrying forward the traditional Chinese culture, taking the modern breath and popular elements as the main axis, taking the traditional costumes of Tang costume, Han suit and Chinese tunic as the blueprint, relying on the advanced clothing manufacturing technology and equipment of the world, integrating the innovative series products, introducing personalized and differentiated competitive products, shaping the unique masculinity of Chinese men, and showing the essence of Chinese clothing culture.

Good future: establish the concept of cultural brand and be the leader of Chinese men's clothing.

For the seven cards, the Organizing Committee of the fair said, "the fair is the main stage of international trade and economy, and we are very strict in selecting brand cooperative enterprises.

Seven cards as China

Brand leader, thirty-five years of high-end brand image is popular among the people.

To this end, we hope that Qipai can provide professional and fashionable services for this event, and show the world the leader of the seven men's clothing industry.

In the past thirty-five years, Qipai has always taken the Chinese culture as the starting point, and has made perfect use and design of Chinese original culture in clothing.

Whether in 2004, Qipai took the lead in the creation and design of the Chinese collar clothing series in the whole country, or in 2014, Qipai and the intangible cultural heritage research and protection fund of Tsinghua University have achieved fruitful results through 6 years of research.

Qipai always takes the mission of "making Chinese fashion in the world" as a mission, showing the patriotic feelings and innovative fashion ideas of Chinese national costume enterprises.

Qipai said that the visibility and influence of the fair will help to innovate the seven cards, realize the dialogue between China's fashion and the world, and promote the new development of the seven cards.

At the same time, this will build a new starting point for the further establishment of the brand concept of Qipai, and lay a solid foundation for the future development of the Qipai brand.