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    Online Display + Offline Experience O2O Reengineering "Dynamic Batch" Fan

    2014/9/9 11:16:00 50

    ForumO2OClothing Development

      

    clothing

    As the highest proportion of online shopping market in China, 2013 accounted for 23.1% of the total online shopping market.

    Leveraging the pformation of the electricity supplier is also becoming a major trend in the upgrading of the garment industry. Many provinces and cities around Beijing have been playing the "electricity supplier card" in order to attract merchants.

    In September 1st, Zhang Qinghui, vice chairman and Secretary General of the China Fashion Designers Association, Ma Guangyuan, economist Zuo Xiaolei of the China Fashion Designers Association, President of Wen Hai, President of the Asia Pacific region, the chairman of the Asia Pacific region, Li Guibin, chairman of Beijing Guangyi Oriental Group, Li Guibin, and many financial and garment industry personages, led by the China China World Trade Center International Convention and Exhibition Center, 800 meters south of the Millennium Monument, China's China World Trade Center International Convention and Exhibition Center, held the lead in the industry investment prospect, industrial chain pformation, and O2O how to lead the industry innovation.

    We

    Common pulse of the fashion business revolution.

    At the same time, the upgraded version of the dynamic market will also serve as a new member of the clothing business.

    This time, not only is the Internet replacing physical shops, it has become a new carrier of mobile fashion, bringing the O2O new business mode of "offline shop experience wholesale + online e-commerce wholesale trading", and reinventing the fashion of "dynamic batch", while providing a new sample for clothing business innovation.

      

     Twelve

     

    The head of the mobile network said that they had realized before the news of the relocation of the wholesale market of the zoo that the brand identification degree and the consumption stickiness formed by the tens of thousands of strength wholesale merchants and consumers in the wholesale market of the zoo had formed a strong resource body.

    Upgrading the dynamic batch market, opening up the existing dynamic batch merchants and electronic commerce O2O mode, and facilitated the dynamic baton network as the strategy of China Unicom's online and offline resource integration platform.

    layout

    It is understood that for the incoming merchants, the mobile batch network will provide services including platform construction, photo uploading, technical maintenance, customer service and storage logistics.

    Within two years, the competitive ranking and advertising marketing activities of merchants on the dynamic batch were free.

    "120 thousand square meters of mobile batch network experience square will be our killer."

    Dynamic baton network official said that in order to make the difference, the mobile network will extend the strategic direction to a more extensive wholesale business market: to create the first professional O2O platform of "offline offline store experience wholesale + online e-commerce wholesale trading".

    In the wholesale market of zoo senior merchants, the traditional wholesale is very difficult at present.

    Clothing should be able to be seen and touches.

    Now, the innovative mode of O2O is to enable all those who consume online to achieve convenient online pactions and to experience clothing.

    "Moving batch" has a good brand in China's fashion and fashion industry, and the basic conditions for developing e-commerce are excellent.

    In the future, the mobile batch network will surely create a number of domestic brands with international competitiveness and become China's Zara, h&m and UNIQLO.

    Li Guibin, chairman of Guangyao Orient Group, said.

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