Increase Shopping Experience, Intelligent Shopping Center Can Stay At Home And Spend Shopping.

tradition Shopping Mall Wait for the door, intelligent shopping center can buy shopping without leaving home.

Walking into any city in the country, walking in the streets and lanes of the city, you can feel the enthusiasm of real estate developers to build big businesses and build shopping centers. According to a survey by the world bank Richard real estate Consultation Service Co, China accounted for 9 of the top 10 of the newly completed shopping centers in the world last year. At the same time, the total number of shopping centers in the world is 39 million square meters, which is 3 million square meters higher than that in 2013. Among them, China's built shopping centers account for more than half of the total area of the world.

From the strong data, the scale war of China's big cities on shopping centers is not even falling off even on the international stage. In Kunming, the enthusiasm of developers to build shopping centers is also in the ascendant. A number of projects have sprouted in recent years. In addition, some real estate giant revealed that the shopping center will continue to be overweight as always.

As a result, the debate over whether the shopping center is surplus has become the topic of experts' contention and debate. However, in any case, there are too many signs that the shopping mall in Kunming has been on the crossroads for many years.

But we can see that the shopping center at the moment, although the word "experience" is often put on the lips, but the shopping experience is still insufficient, especially compared with the consumer shopping Taobao, Jingdong and other online shopping, goods comparison, price comparison and so on are basically blank. "Intelligence" to increase shopping experience, basically only in the two consumption of eating and watching movies, the popularity rate is higher, other department stores and supermarkets basically use traditional marketing methods, also formed the shopping mall traditional shopping experience: shopping in the consumer basically rely on "go", shopping center actual propaganda basically rely on salesmen's "mouth" and the street list.

Because of this, Jingdong's outdoor advertising has hit the Nanping market center.

What are the problems in the shopping center nowadays?

　 Experience one

tradition Shopping Mall Parking is difficult and shopping is difficult.

In September 6th, it was the three day holiday of the Mid Autumn Festival. About 35 of our friends swept the shopping mall in Nanping pedestrian street. Although it was only 10 a.m., it was already overcrowded and overcrowded.

For the A gentleman who has passed away, the fifteen word motto of shopping is to "buy the most things with the least amount of money and save the province." A Jun, who has been on the shopping list for a long time, is a senior shopper. When reporters and friends B Jun did not know clearly the sales of Kunming large department store and hundred new horizons, the A Jun, who had been mixed up for so many years, was known to every businessman for a long time.

Just like this time, Mr. A taught many years of shopping experience: compared with Taobao's discounted information at a glance, it is very difficult to know which shopping centers are on sale in Kunming on weekdays, but every holiday will be discounted. So, on New Year's day, Christmas day, national day and many other festivals, although we go to shoping, shoping!

Journalists and B Jun, who have been less interested in shopping, decided to visit the shopping center of Kunming's traditional business district. When shopping is not yet started, parking is a big problem. From Shuncheng to Baoshan Street to new southwest Plaza, all the way down blindly, it is hard to find a parking space. Looking for it, finally found a parking space in the parking lot of Jinying shopping center.

When reporters and B Jun complain about parking difficulties, A Jun, who also has a sad parking experience, can not help but Tucao: the most important thing for shopping centers is to park on holidays. No shopping centre can tell you intelligently whether there is a parking space or not, so consumers can only go home blindly to check whether there is a parking space or not.

The unpleasant parking is swept away by the discount information. In the cosmetics and women's shoes area on the first floor of the new century store, there are a number of prompts with discount points in front of each store, plus sales staff's enthusiastic introduction and articles. They have a choice of phobia for a while, and don't know which one to buy.

No more noise can be heard in the ear. According to the shopping experience of many reporters, many brand businesses have stores in Kunming, BAXIN Xintiandi, Shuncheng and Bailian square, and ask for a discount. Most of them will find the biggest discount store. But sometimes it takes one hour to ask these stores, and it will get the answer of "discount of all stores".

This instant collapse, I suddenly remembered the benefits of online shopping, to the computer, touch the mouse, the different preferences of the same commodity, new products shelves and many other information at a glance. There is no salesperson in your ear, you can't say anything about the introduction of a word, nor do you need to run away from a shopping mall to get more goods than a lot of families. The advantage of online shopping is very obvious in this respect.

　 Experience two

Newly build Shopping Mall Intelligent use is only reflected in ordering meals and buying movie tickets.

At 1 p.m., as a newly built shopping mall in Kunming, the bustling consumers feel the colorful Me Town's popularity.

Reporters saw that the first floor on the ground mainly engaged in make-up, brand care products, jewelry, fashion men and women's clothing and quality leather goods, consumers stop in front of the cosmetics counters, or try jewelry and other jewelry, before the counters, the color and handwriting prompts discount prompt card, let people see "heaven is great, all for profit." This sentence is well verified here.

For the first time, the colorful Me Town wandered, and the distribution of commodities on every floor was in a fog. In a shopping guide on each escalator, though it identifies the distribution of goods from the first floor to the five floor, what brands are there on each floor, the intensity of commodity discounts, and so on, the information needs to be learned by consumers.

In the game area of the colorful Me Town four floor, Liu Dongmei, who lives near the house, "is familiar with the format of every layer because he often comes to the shopping center to buy things. Every time he goes straight to the target commodity, he quickly completes the shopping." Liu Dongmei said frankly, for those who do not often come to Me Town shopping, it does take some time to find the destination store.

Liu Dongmei's friend said in a postscript, "for convenience of shopping, WeChat, which has a colorful Me Town shopping center, will push the discount of the whole store on a regular basis. However, it is still necessary to ask the shopping center to know if the discount is specific to every merchant."

According to random interviews, consumers acquire basic information of shopping centers, mainly depending on "experience", or shopping center's "shopping guide" or logo to judge the shopping information they need. Such as new products, basically rely on the shop before the "new products" small labels or discount area words.

Two floor a shop staff introduction: "entity shopping center, can not do like Taobao, which commodity, the best seller, which colors are the most popular this year, and so on, consumers get information, salesmen tell the information, are relatively passive, are consumers and salesperson face-to-face communication, in order to have more commodity information transmission."

From the colorful Me Town, shopping centers for electronic and intelligent applications, more reflected in the beer and skittles. On the first floor, "MY FOOD Food City", from local specialty restaurants to foreign Southeast Asian restaurants, ordering meals is no longer a waiter with a small book quickly registered dishes, nor is it a diner with a menu hook hook fork, but a iPad, can quickly complete the order. In addition to ordering intelligence, there is intelligent booking for movie booking in advance in shopping center. When the "2 Rise of the planet of the apes" is hot, the mobile phone opens the glutinous rice net, and it can easily buy a movie ticket to the shopping center. It only needs a few minutes before the screening to register at the service desk to get tickets.

From shopping plaza, such as Kunming's most famous baxa Xintiandi and Bailian Plaza, to the newly built and colorful shopping centers such as colorful Me Town and Xindu Longcheng, business management mainly relies on the "outdoor" information transmission mode and service mode.

To enter the shopping center, you need to see the shopping guide prompts card beside the escalator to get to know the goods. If you want to know the information about the discount or the new product listing, you must ask the salesperson in person. On the contrary, for shopping centers, we need to know the relevant information of consumers, so we can know more about membership cards through special counters. What's more, there is a commissioner at the department store to make statistics on customers' clothing style, dress color and so on. The survey found that the intelligent performance of Kunming shopping center is only reflected in the Wi-Fi Internet access, the transaction of cash register transformation and the provision of various Internet services for the users. Even the majority of shopping centers can not achieve the lowest level of intelligence. It can be said that the intelligence of the shopping center is still blank. {page_break}

　　 Developers are shocked by go go go shopping center.

Never before has it been so difficult for Kunming's shopping centers to attract investment. It has never been so difficult for shopping centers to attract people. How does a shopping center that has not yet been opened attract many famous brands to enter? How to retain consumers and how to revitalize the project? Facing the dilemma, the intellectualization of shopping centers is a high voice in Kunming shopping center.

The surprise is that more and more developers who are doing projects in Kunming are trying to build an intelligent shopping center. The aim is to create a more convenient, more intimate, more interesting and more humane "third living space" based on IT integrated control, taking the shopping center CRM system as the core, utilizing the comprehensive coverage of shopping center WIFI network and colorful marketing interaction, VIP experience, and community intelligent life linkage service.

New thinking

Kunming is building business projects to test water intelligently.

When it comes to intelligent shopping centers, we have to mention the construction of smart cities in China.

In 2010, IBM formally put forward the vision of "smart city", hoping to send it to the cities of the world and China.