Hu Yuanyuan: Chinese American Designer From Wall Street

Going to T is not a new encounter after a turn, but rather a "long time to meet".

At the end of the New York fashion show, the ELLE Chinese network first visited Hu Yuanyuan, the designer. From the new season's inspiration, she talked about changing her mind. She realized that the style of Vivienne Hu's modern, bold and tough design style is very relevant to her personal experience.

Q:2015 spring design inspiration?

A: inspired by an oil painting created by artist Jackson Pollock, it inspired me with color and asymmetrical feelings.

This painting inspired all the coloring I had for green - black, a little red, yellow, and the earth color - the best match I could think of about green.

Q: what are the special designs for fashion fabrics, colors and details this season?

A: our design team has been fussy about fabrics since its inception, and basically chose pure natural fabrics.

This season we have highlighted organic concepts, such as organic flax, cotton, silk and even denim. In terms of color, Jackson Pollock's paintings are used as the keynote, black and green interspersed with each other; in detail, we follow our asymmetric design concept.

Q: what are the highlights in the preparation and Exhibition settings?

A: we have 20 venues selected, and finally decided to be held in New York's famous Pier 59 Studios, not only because it is one of the site selection traditions of the previous fashion show, but also its concrete floor design meets my needs for the background concept of this season.

Q: will New York always play New York as your main battleground after the first battle?

A: This is the first time that Vivienne Hu has held a press conference in New York fashion week. Our design is based on the city of New York. New York and New Yorkers have given us great design energy. This will also be one of the core of our work.

At the same time, SOHO's flagship store also enables us to reach women from all over the world. We can design women from all over the world.

Q: you used to study finance and business. Why did you start studying fashion design? I think these two industries are totally different. What are the opportunities to enter the design field?

A: I have been fond of drawing since childhood. Until now, as long as I have time on weekends, I have participated in the Manhattan Art League's painting practice.

In particular, I like one minute drawing, which can outline the design that I want in my mind.

Life is like a marathon. Different stages of experience will have a great impact on the next step.

I have been fortunate to have worked in Citigroup for three years, and have exercised in quick thinking and management ability.

I also made many friends and colleagues at that time.

These soft conditions have a direct constructive impact in the process of brand building.

Q: what attempts have you made in the field of design before creating your own brand?

A: I worked in the design team of Yigal Azrouel and Oscar de la Renta successively.

Q: what kind of obstacles do you think is bigger or unexpected from the establishment and operation of the brand?

A: it can be said that every minute is a problem. Gradually, we are used to it.

Now I am prepared for something. If there is no obstacle, I will not feel very likely. Obsessive-compulsive disorder seems to need to be reconfirmed.

Q: what do you think are the opportunities and challenges of Chinese fashion designers?

A: China's fashion market is huge.

Chinese women's acceptance of fashion is very high.

They are keen on this.

This is the best stage for designers.

The perfect combination of art and practicality has been put into the big market of China. Undoubtedly, this is a great challenge to designers.

Q: what kind of crowd do you want Vivienne Hu to attract?

A: women who forget time in fashion.

(Vivienne here used a special description, not only age is not the positioning criteria of brand, the essence of design will not be erased by time, and both.

)

Q: now your brand has advanced customization line. How does this line work? What are its characteristics?

A: Yes, all along, Gao Ding is our important customer group.

For example, now we have undertaken the collection of a famous Japanese singer who designed her world tour.

The design team will draw a sketch according to her figure and dress requirements, draw up the cloth, make an accurate measurement of her figure, make the first version with light colored fabric, and give her fitting after the designer and the stylist division, then modify the plate making, and finally make the production.

Our high fixed line has developed relatively mature, the customer group is relatively fixed, timeliness is strong, can be completed in a month or so.

Q: what are the sales channels of Vivienne Hu now?

A: our SOHO flagship store in New York, official website, several agents in California, and several websites.

We accept the SOHO flagship store in New York and Beijing, China.

Q: every designer has his own work habits and character, and describes briefly the state and mood of your work.

A: fashion design is an industry that focuses on detail and attention. At the same time, due to seasonal requirements, we must be precise in timing.

So sometimes I think about the details of a pocket for several days, and sometimes I will be in a hurry to ask the team to finish the work at a given time.

It can be said to be a little split.