Tianjin'S Major Commercial Buildings Have Repeatedly Adjusted Their Closing Time In Ten Years.
Heping Road and Binjiang Road are the two most prosperous roads in Tianjin.
Tianjin
Golden street is the longest commercial pedestrian street in China, and is also a famous tourist area.
23 hours a night is like a dividing point. Golden street cuts into the silence from the rush of day. The first 1 hours are still on the endless stream, leaving only the forest lantern waiting for the dawn.
In recent years, the business hours of major commercial buildings and shops in Jin Jie district are generally postponed.
According to incomplete statistics, in the past ten years, the large commercial buildings in the Golden Street area have adjusted the closing time several times. The daily business hours have been extended from 22 to 22 at the beginning of the evening. Whenever the 51, eleven, Christmas Eve and anniversary celebrates, the closing time of the shopping malls will be extended to the early hours according to the actual situation in the Golden Street area.
Bai Xiufang, deputy manager of friendship Xintiandi Plaza, and other large business executives in Jinjie District, have said that the passenger flow is the dominant factor to decide whether the shopping mall is delayed or closed. With the continuous development and prosperity of the city's economy at night, the shopping center will keep pace with the pace and make corresponding adjustments. Maybe in the near future, golden street will become a "sleepless city" with bright lights.
Often "deep at night do not disperse".
A few days ago, reporters interviewed the large commercial buildings in the Golden Street area, such as friendship Xintiandi square, Binjiang commercial building, Kun Ye Chang, Le bin department store, Baisheng shopping center, etc. in the past ten years, most shopping malls have adjusted their business hours, and all of them are changing their closing time. What is the reason for the delay in closing stores?
Bai Xiufang, deputy manager of Xintiandi Plaza, recalled that before 2000, commercial street in Golden Street area was closed at 20 or 20:30 in the evening, and the closing time was extended to 20:30 or 21 hours on weekends and holidays.
Ten years ago, the consumption system of Commerce, catering and entertainment in Jin Jie district has been developing and improving. The consumption at night has sprung up. When the major shopping malls are doing business and checking, they find that they spend 18 hours to 20 hours every day, which is a prime time consuming period. The turnover is not inferior to that at the same time in the weekend. In order to provide customers with more time to choose goods, the merchants have postponed their business hours for 1 hours.
In recent years, holiday shopping in Jin Jie district has been developing rapidly. During the annual holidays such as national day, Christmas Eve and other major shopping malls, all major shopping malls have been operating until the early hours of the morning.
"Now,
Market
The person in charge will look at the crowd on the golden street before closing the shop every night, instead of simply looking at the clock.
Bai Xiufang said that recently, the Golden Street area often showed a "street at night". The traffic volume of an hour before closing the store is still not decreasing. The peak of consumption late has a tendency to move towards 21 at night. Therefore, it is not ruled out that in the coming period, the major shopping malls will also postpone the adjustment of business hours.
Golden Street "sleep" a little early.
In the interview with the newspaper, the heads of many commercial buildings in Jin Jie district have indicated that in recent years, tourists visiting the golden street for night viewing and shopping have increased significantly, most of them are short distance tourists from Beijing, Tianjin, Hebei and other surrounding areas.
During the day, the beautiful scenery of Jincheng and the "shopping" at Golden Street in the evening are becoming the classic "strategy" for tourists coming to Tianjin in the vicinity of Beijing, Tianjin and Hebei.
On the evening of 14 July, reporters met in Binjiang Road with a pair of newlyweds from Bazhou, Hebei province. They came to Binjiang Road for the three time in August after they registered and married.
The bride Hao lady told reporters that she particularly liked the buildings and street scenes of Tianjin's little western buildings, and their wedding photos were also filmed in Tianjin.
In order to prepare for the wedding dress and gifts required in October, Ms. Hao and her husband used the weekend time for three days to go shopping.
Scenic spot
Always want to use the evening time to go shopping in golden street. Every time I go wandering around, I always think of closed music in the mall.
Hu said in an interview that he had many friends, classmates and clients from abroad. He often chose restaurants around the golden street to entertain friends from afar, and then stroll around the golden street night scene.
"Golden Street's night view is very beautiful, but after the shopping mall closes, the human flow reduces suddenly, inevitably will appear some cold."
Mr. Hu said that many foreign friends have a good impression of golden street. The only thing that matters is "sleep early". If you can talk about prosperity until the early hours of the morning, the feeling of "no more night" will be better.
"No night Golden Street" must be insured by traffic.
Shopping malls decide the closing time of customers, and some customers often have little regrets.
Why, then, will the traffic flow be reduced sharply after 21 hours every night? Bai Xiufang, deputy manager, thinks that pportation is an important reason. Over the years, the closing time of the major commercial buildings in golden street has maintained a certain tacit agreement with the bus and the last train time of the subway, and has reserved a small period of time for the convenience of customers and salesmen to drive home.
The business data of the business district in golden street show that the turnover of 1 hours before the store closed is basically flat with the turnover of 1 hours after opening the store.
Gold shopping hours in shopping centres were mostly concentrated at 19 hours and 20 hours, and the number of customers departing at the 21 time increased significantly compared with the previous period.
"Everyone is trying to catch the bus and subway, so as not to delay home," said Bai Xiufang, deputy manager.
Golden street is located in the most prosperous section of downtown Tianjin. The parking spaces are in short supply. Buses and subways are still the main means of pportation for people to go to the Golden Street area. Therefore, the bus and subway last bus time has strong directivity to the business hours of shopping malls.
In other words, if there is no bus or subway pportation passenger flow, shopping malls will arrive at the early hours of the morning, which will also be "garbage business hours".
Exploring delay management scheme
In recent years, Jinjie district has always been a "Carnival Shrine" on Christmas Eve. The surrounding commercial buildings will be delayed to the early hours of the morning. The bright neon lights and crowded crowds will forget the "deep night" in the winter.
"Delayed consumption on Christmas Eve is a case in point, but it will be a direction for the future prosperity of golden street area."
Bai Xiufang, deputy manager of the friendship Xintiandi square, said the later the business "sleep" proved the more prosperous the city developed.
In order to keep pace with the pace of urban economic development, the major commercial buildings such as friendship Xintiandi square and other golden street districts have begun to accumulate management experience in the delayed business such as Christmas Eve and anniversary celebrations.
The head of the Security Department of friendship Xintiandi Plaza told reporters that the friendship Xintiandi Plaza is a large comprehensive commercial building with catering, entertainment and shopping. Compared with the shopping area, the catering area has long delayed demand. In order to protect the customers' safety, the "green channel" of the shopping mall's special facilities is used for businesses and customers to delay the operation, which not only guarantees the internal safety of the shopping malls, but also facilitates the customers to enter and consume.
According to the press survey, many commercial buildings at Golden Street have reserved "green passageways" for the delayed operation area, equipped with safety emergency personnel and equipment, so that customers who delay their consumption are more secure.
Reporters learned from the management office in the prosperous district of Heping District that clean and tidy golden street has always been a beautiful landscape in Tianjin city. Even after the "overtime revelry" on Christmas Eve, the Golden Street on the morning of the second morning is still neat and bright.
"We have a professional sanitation team to carry out regular cleaning and real-time cleaning on Golden Street, and all the sanitation workers will continue to fight for dozens of hours on Christmas Eve," said the head of the busy office. After many years of "Golden Night" at Golden night, they are gradually exploring a set of management ideas for "night and evening golden street".
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