Over The Next Ten Years, Obese People Will See More Than Two Hundred Million Women'S Clothing Demand.

Recently, the famous Amoy brand Han Du Yi House announced that it will introduce the brand of big code men's clothing.

In May of this year, the group has launched a sub brand named fan Quinn, which is located in Hanfeng fashion code.

Big size clothing is for the fullness of people who weigh more than the standard body weight.

In the Vancqueen Tmall flagship store, it is different from the beauty models of ordinary shops. The model of this shop belongs to the chubby beauty, and the sales of clothing are not bad.

"Especially envious of the thin skins who can buy beautiful clothes online, although they also sell large size clothing on the Internet, but the styles, workmanship and materials are not good. I really hope that there will be more high-quality fashion brands."

Nanjing citizens

Say.

Whether online or offline, fat people are faced with the embarrassment of buying clothes.

Chen Xiaohui, 35 years old, is 165 centimeters tall and weighs 150 kilograms.

It is hard to buy pants, especially fashionable pencil pants, which are generally small in size. "Shopping mall brand clothing size is the biggest, but the middle and old age clothing is bigger, but it is too old."

Everyone loves beauty.

In fact, with the increase of obesity population, the market potential of "heavyweight" consumer groups is expanding rapidly.

It is predicted that over the next ten years there will be more than two hundred million obese people in China.

The latest data released by the Jiangsu Provincial Center for disease control also showed that compared to 2002, the average weight of Jiangsu adults increased by 1 kilograms, and the total number of adults in Jiangsu has exceeded 40%.