Offline Try On, Online Single Business Trend Of The Future

Here world Clothing shoes and hats Xiaobian network to introduce to you is offline try on, online under the single electricity supplier future trend.

Under the impact of the mobile Internet and the popularization of e-commerce, the biggest advantage of online shopping lies in the convenience of shopping and the price advantage. Therefore, low price is often an important factor that encourages consumers to enjoy their consumption. As a result, many traditional clothing brand enterprises use electronic business platform to clear inventory, which is exactly consistent with the logic of "low price = electricity consumer experience".

In the face of competition, many vertical clothing business operators have launched a "low price card", which has really gathered popularity in a short time. However, such paranoid marketing positioning makes its repeat purchase rate continue to go down. Customers are entering the deadlock.

The marketing orientation of ignoring brand is different from that of customers. The YOUNGOR brand, which has always paid attention to quality, has been precipitated for 4 years. In April 2013, it started the electricity supplier. With the help of the third party providing the flagship store, focusing on internal training, integrated marketing and CRM services, it realized the sustainable operation and sale of the online platform.

In fact, in today's low price marketing, price advantage and frequent platform activities are not enough to stimulate consumers' desire to buy. In the clothing e-commerce industry, there is a new key word: "offline experience online purchase", "entity + network" O2O mode, O2O mode for the traditional clothing brand to expand new channels, integrate online and offline links, and change the online pure bottom price. Strategy brings new opportunities.

U.S.A Ready-made clothes David Birnbaum, a consultant to Footwear Association, said: "the competition between traditional retailers and electronic retailers reflects different sales ideas. The former is what I buy and what you buy, although the abundance of goods can meet the needs of the public, but it is still a commodity with limited sales. The latter is what you need and what I introduce to meet the needs of the individual in real life." David Byrne Bo said. This is the customer experience, the online operation success of the "Amoy brand" case can be more reflected, high-quality pre-sale services, etc., all highlight the charm of the brand, to give customers a more comfortable shopping experience.

Moreover, in the new trend of mobile APP terminal shopping, apart from using Tmall, Jingdong and other B2C platforms to expand online channels, clothing companies can also build O2O and mobile mall APP gradually by using self built platform, and transform from traditional clothing brand clothing retail companies (SPA) to retail companies based on Internet sales, and gradually upgrade online and offline. The joint implementation of O2O's full channel layout.

At the same time, the O2O double drive closed loop trend is becoming more and more obvious. According to the sales data of "double 11" Tmall in 2013, online "Amoy brands" and offline brands ranked equally in the top ten list of clothing categories, and merchants who focused on brand culture marketing were slightly better. Clothing business can not be separated from the brand and quality, the integration of traditional clothing enterprises online and offline is the general trend. The rapid rise of traditional clothing brands in e-commerce is closely related to the popularity and influence of clothing brands. It is the brand effect that attracts more customers' attention and guides the choice of online shopping customers.

Nowadays, many online famous "Tao" brand They all choose to open online stores and interpret brand spirit and connotation in a better service and more intuitive way. Today's online and offline garment enterprises are developing today. Offline trial fitting and online ordering will become an important trend for the future development of clothing business.