How Does The Alibaba Balance The Ecosystem?

Alibaba's roadshow PPT shows that Alibaba's current profits mainly come from Taobao, Tmall, Juhuasuan, 1688.com, alibaba.com, global express and so on.

Among them, Taobao and Tmall accounted for the overwhelming majority of the revenue. Taobao's revenue mainly came from direct train, diamond battle position, K A framework agreement, daily special price and so on, while Tmall came from advertising marketing, sales division and technical services annual fees and other expenses, sales divided into about 3% -5%.

Traffic related advertising costs are just a delicate business game process.

On the eve of listing, Li Bo found Tmall traffic down.

In the electricity industry, there is a saying that 20% of Tmall traffic comes from Taobao, which is "Taobao has raised Tmall".

"This year, the people of Ali's mother came particularly diligent and continuously promoted all kinds of new marketing functions."

Li Bo said that on the eve of listing, making a good report is the top priority of every company. For Alibaba, the simplest way to increase profits is to control traffic.

"The flow from Taobao is gone, so we have to buy traffic. Buying traffic means increasing the cost of promotion, and the burden on businesses will increase."

Alibaba, founded in 1999, has not received much attention in its initial stage of development.

A few years later, Taobao won the competition with eBay in the US.

Since 2006, Taobao has been booming and China's online shopping industry has been developing at a high speed. The Alibaba has been born again.

Juhuasuan and other platforms have become the largest online shopping platform in China.

Li Bo took part in this process.

He believes that Ma Yun's wisdom is that he can persuade sellers to grow together in the delicate business game.

"So I can understand before going public, but I also hope Ali can repay us as soon as possible."

At this point, Zhang Chi, the same seller in Guangdong, expressed similar views.

"Price war, businesses make profits, but the platform will not reduce revenue."

In 2013,

The competition has entered a stage of intense competition. WeChat and Alibaba have played chess many times and even blocked each other.

Since then, Alibaba has rapidly adjusted its strategy to focus on developing two main entries, Alipay and Taobao mobile.

In the process, Zhang Chee has received requests from Alibaba staff for a number of times, and the price of the mobile phone is reduced by 10-15 yuan compared with the PC terminal in order to encourage users to purchase through the mobile phone terminal.

"For businesses, users like to go to the PC terminal to buy the PC terminal, go to the mobile phone end to the mobile phone terminal, and increase the trouble at different prices."

Finally, the reason why Zhang Chi joins in this process is, on the one hand, that the sales from Ali department is too high, so that he has to abide by this rule, and secondly because of the persuasiveness of Ma Yun and his team.

"Once and for all, the businessmen will talk about the ecosystem again and again, talk about the dream responsibility again and again, talk about the trend again and again, and finally convince you to participate in the process of its pformation."

reach

On the eve of Cheung Chi's monthly sales data, the proportion of mobile terminals and PC terminals has been flat.

For the whole Alibaba, the power of ants and soldiers eventually brought about changes in performance.

In the August earnings report, Alibaba said that in the past 12 months, the group completed a total of 71 billion US dollars in mobile pactions.

In the second quarter of 2014, the proportion of mobile platform pactions reached 32.8%, an increase of 20.8 percentage points over the same period in 2013.

This shows that in the mobile terminal, Alibaba has become the highest proportion of mobile terminal pactions.