Technology Elements Enter Fashion Design Field

In the future, competition among garment enterprises has become a new competition in how to make use of these technological innovations to compete for more customers and connect more fans.

"Art and creativity drive fashion forward. science and technology At the most, it is just embellishment ", which is what the industry once said. But after entering the new millennium, this assertion has faced unprecedented challenges. Whether it is the most seasonal retrofit fabric on the Paris T stage, or the music jacket that can store chips, it implies that the trend of labeling high-tech labels is becoming popular.

"In the next 10 years, the elements of science will increasingly enter the field of fashion design, and the traditional manufacturing process is facing innovation." Paul & Shark director of design, Andrea Dini, said in an interview recently.

　 A high-tech industry

A few days ago, the Guardian newspaper published an article on its website, pointing out that the development of science and technology is a tradition. clothing Industry has caused impact, early rules will be rewritten, and brand enterprises are forced to reshape their core competitiveness.

In fact, speeding up scientific and technological innovation is not only the fundamental way to deal with crises, resolve risks and achieve sustainable development under the predicament, but also the only way for China's garment industry to achieve sustainable development.

"Clothing power" should start from technology, brand and culture, transform industries and upgrade industries. We should gradually make the Chinese garment industry stand in the commanding heights of science and technology in the field of global clothing, create a market opportunity with science and technology, and create value and efficiency through science and technology. " Du Yuzhou, honorary president of China clothing association, pointed out.

In his view, technological innovation is the foundation of industrial upgrading and the main line of the current industrial upgrading. Any innovation can not be separated from the support of science and technology. Only when the level of Industrial Science and technology reaches the corresponding level, can the industries and enterprises successfully implement the brand strategy, going global strategy, capital strategy, collectivization strategy, differentiation strategy and industrial strategy transfer layout.

In the past, when it comes to garment enterprises, people often feel that a group of women workers are stepping on the tight work of sewing machines. China's clothing industry always seems to be closely related to such words as "OEM, processing base, manual workshop, labor intensive".

However, a few years ago, tiger clothing Limited presented a sewing machine with a value of 420 thousand yuan and more expensive than Audi. It made people have a new understanding of the technological progress of garment enterprises in the sewing process.

Angel Chang, a New York designer who is known for its gradient printing, luminescent fabrics and self heating linings, said: "the driving force of fashion comes from fresh ideas, and fashion prosperity originates from innovation." Zhang Anhua Therefore, fashion And technology, go hand in hand. In the late nineteenth Century, the invention of sewing machines and artificial dyes gave birth to the fashion industry. "

Now, from the production of clothing fabrics to clothing design, production and production, logistics, terminal sales, VIP management and so on, every link is indispensable to the support of scientific and technological strength.

　　 The changing mode of production

In the Shandong red collar group's database, it contains a large number of human version data. In a few minutes, the suit version that matches the customer's shape can be transferred and printed out. There is not one garment on the hanging line of the workshop, the same style and the same color. It takes only a few days from the initial personality design to the final garment distribution, which ensures the normal operation of the large-scale garment customization mode.

"Red collar has always stressed the integration of personalization into information technology and integration of information technology into industrialization. The red collar will continue to develop, supplement and improve the database, and ultimately achieve the 100% match with customers. Zhang Daili, chairman of the company, said that the company's version data will support the overall upgrading of the company's business.

"Now China's large garment processing plants generally use automatic equipment such as automatic clipper, automatic bag opening machine, automatic copying machine, hanging system and so on, and have achieved semi automated production." Xu Lan, Germany's technical support for Shanghai representative office, believes that China's garment design and production has entered the stage of digital competition.

Obviously, technology has been closely linked with the industrialization of clothing, making the labor productivity of the garment industry greatly improved. In the era of Internet of things, the importance of radio frequency identification (RFID) technology is highlighted.

In July 15th, at the 2014 financial year shareholders' meeting held by Inditex, the world's largest fast fashion group, the Group Chairman and CEO Pablo Isla said it would adopt RFID RFID technology in the whole group to improve the Group supply chain.

In fact, in 2006, RFID implemented its management solution in its warehouse and store. It implemented wireless management of logistics warehouse and finished goods warehouse, and collected real-time data in various stores and stores through electronic barcode recognition system, and shared and communicated with headquarters timely and timely, and solved many problems in warehouse management and supply chain management.

In the flagship store of Smith Barney, there are no follow up shopping guides, and there will be no recommendation and introduction about products, because the important task of marketing to customers has been handed over to all kinds of LCD devices in the shop. These sophisticated electronic devices are showing the 360 degree virtual clothing effect and a variety of collocation effects through the RFID chip hanging tag containing clothing letters.

Not only that, RFID chips are also used on the VIP user card of Smith Barton, but VIP customers will be recognized by the system as soon as they enter the shop and enjoy special services. As long as the VIP cards are placed on the interactive touchscreen of the store, they can query the history of consumption, and can also get convenient clothing information services such as promotional discounts and recommended collocations.

In the field of design, the emergence of digital printing technology has brought fashion designers and technology two together in collision. The digital printing school, represented by Mary Katrantzou, has become an improved avant-garde in fashion industry. In addition, Valentino and Alexander Wang have tried laser cutting and hollowing printing technology in the design of their own brands, the precise arc ratio and the symmetrical printing scenery.

In addition, the emergence of 3D printing is a chance to combine handicraft with fashion design. In the future, people just need to stand in the room for 3D scan, and a piece of clothing will be made. Zhang Rongming, chairman of the group, said that in the near future, 3D printing swimwear and underwear will face the market.

Nowadays, the rapid development of garment technology is leading garment enterprises to stand at the forefront of garment technology, providing more new business opportunities, new ways of distribution, new materials and new markets, bringing technology into the garment industry and bringing the industry into a sustainable future.

Technology not only changes people's creation and production mode, but also changes people's consumption patterns.

　　 Realizing interactive experience

In the future, competition among garment enterprises has become a new competition in how to make use of these technological innovations to compete for more customers and connect more fans.

At the recent DX3 digital marketing conference, Doug Stephens, who described himself as a "retail prophet," set up a booth to demonstrate a number of technologies that help retailers compete with e-commerce. The concept store consists of augmented reality mirrors, standards and analysis, intelligent inventory management, mobile payment and wireless signaling. The "collective retail" experiment also takes into account the perspectives of consumers and businesses.

For garment enterprises, through big data analysis, they can help brands analyze the purchasing behavior of customer groups, use big data to simulate real situations, explore new demands and increase the rate of return on investment, and be able to develop more effective market strategies and create personalized services, so as to get more sales promotion.

For consumers, you can enjoy the fun of personalized shopping. When consumers pass a store, you can receive intelligent message push that you may like merchandise. When you are ready to try clothes, you can check the fit of the clothes through the "magic mirror"; after entering the fitting room, you can call the goods through intelligent inventory management; when you are ready to pay, you only need to take out your mobile phone payment, and then leave the store with new purchases.

Of course, fashion brands have not ignored the existence of social platforms, and have promoted their brands through public platforms. UNIQLO makes use of social media channels such as Renren and Sina micro-blog to enhance its brand awareness and goodwill of UNIQLO through one of its core customers, including online games. UNIQLO also pushes information on promotional activities to consumers through Tencent's mobile information application, WeChat, to increase store traffic and sales. Hermes has also launched a "tie APP". In this APP, fans can learn practical tie tie skills through video or pictures, and can also share their amazing features in social networking sites.

In addition, there are many brands through the social media live show, the first time to promote the way, follow the fashion of the footsteps to do the advance notice.

Fashion show is for fashion service, so an impressive field layout can greatly affect the presentation effect of fashion. In 2006 Alexander McQueen autumn and winter show, digital image processing technology was used to realize the dynamic image of Kate Moss. Such a fantastic way is also reflected in the two China trip of Burberry. The realization of 3D technology enables the model to walk into the Taichung, and turn a cloud of smoke into the precipitate of the fashion, so that the dream building can achieve the obstacle across time and space.

In March 25, 2014, the three giants of the IT industry, Intel, Google and Facebook, announced investment in the field of wearable devices. With the rolling wave of this "heat wave", more and more local shoe and clothing brands have entered into the field of wearable devices, so as to take this as a breakthrough to enhance the added value of products.

From iPhone to iWatch, today's mobile devices and wearable devices are just entering an initial stage of our human life, but have opened a window for the future.

　 Building a platform for technology support

Over the past few years, a series of high-tech products in the clothing industry have been fully displayed at the China International Clothing and accessories fair. It shows the charm of the combination of fashion brand and modern mobile technology, and expands the sales idea and cooperation space of clothing brand enterprises.

In 2012, the Fashion & Mobil exhibition area, which covers an area of 800 square meters, is fully integrated with the development of mobile phone technology and brand development today. It advocates the use of related technologies such as AR augmented reality, Apps mobile applications and NFC functions to enhance the interactive relationship between consumers and apparel retailers, and promote brand promotion.