Football World Cup To Boost Performance Nike Net Profit In The First Quarter Rose 23%

According to data released by Nike, the world's largest sports shoe manufacturer, its net profit increased by 23% to $962 million in the first quarter of August, and earnings per share were $1.09, up from the $0.88 expected by the market.

Nike pointed out that during the period

Operating income increased by 15% to 7 billion 980 million dollars, better than

The estimated profit margin is 7 billion 830 million yuan, margin margin expanded 1.7 percentage point to 46.6%.

Excluding the exchange rate effect, Nike's quarterly revenue in North America increased by 12%, and its growth in Western Europe increased by 25%.

Gross profit margin rose to 46.6% during the period, up from 44.9% in the same period last year.

According to the analysis,

The first quarter sales were boosted by the soccer World Cup, and the number of Nike sponsored national teams exceeded Adidas for the first time.

In addition, Nike disclosed that the order value increased 11% from September to January this year, excluding the exchange rate effect, the increase was 14%.

It is better than the market expected 9% and 11% respectively.

According to historical information, Nike's key development areas are the Chinese market, the women's sports series and the electronic store three aspects. Last year, the target of achieving the annual revenue of US $36 billion was set out in 2017.

But according to the planning direction of Nike, its development in the North American market is very smooth, but the development in the Chinese market has slowed down.

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Every footballer dreams of having a pair of sneakers with traditional design protection and a comfortable and excellent touch.

Adidas launched Adidas Samba primeknit, which is a step toward this dream.

While maintaining the strength of traditional sports shoes, the sneakers provide customized, second layer skin like fitting experience for players.

The launch of Adidas Samba primeknit has marked the glorious revolutionary history of Adidas soccer products and has further entered into the status of primeknit as the core technology of Adidas innovation.

The overall knitted vamp pushes the flexibility and comfort to a new high, while the yarn used to build primeknit football shoes brings stability and strength to the traditional shoes.

Each yarn is covered by high precision coating to ensure that it can maintain good waterproof performance even under the worst conditions.

Primeknit adopts advanced manufacturing technology and special structure of different parts, so that single deck vamp can also meet various performance requirements, and ensure that Adidas Samba primeknit meets all aspects of football matches.

The integrated shoe upper does not waste any material in the manufacturing process. This design makes primeknit the most potential soccer shoes of Adidas, and sets off a brand-new revolution of Adidas football shoes.