Nike Flyknit Roshe Run Brand New Color Shoes

On September 29th, with the addition of new matching colors, Flyknit Roshe Run, which integrated the technology of weaving vamp, ushered in a new "Random Yarn Color" color matching.

The woven upper with super breathable, breathable and lightness will be inlaid with orange and pink in the front half and the rear half of the shoe and the tongue, respectively. The black lining and shoelaces are matched with the strong white Swoosh logo and the sole.

Wenger

The advantages of the development mode are explained in detail.

At present, Wenger (Wenger) shoes are operating in China with the most recognized "multi category, fast fashion" mode in the world, with deep brand background and advanced operation strategy.

WENGER (Wenger) shoes are fashionable, light and luxurious in terms of product design concepts, and the price of products in the middle end and close to the people. It fits the most mainstream consumption trend nowadays. During the two years of fierce market competition, more than 200 stores and counters have been set up in the whole country. They are located in Parkson, Wangfujing, Wanda, Guang Bai, Yintai, Tianhong and Maoye.

From the perspective of industry trends, the development mode of "fast fashion and multi category" of Wenger shoes fits the trend of consumption demand, market trend and brand competition.

For example:

First, the consumption concept of the new generation of mainstream consumer groups has changed greatly, more and more tend to be mature and rational, and pay attention to the cost-effective between brands and products.

And the most popular products on the market tend to be internationalized from design to light, luxury and fashion.

In the process of experience buying, they tend to prefer one-stop shopping.

Two.

The trend of change has gradually generated many new brands. Even the traditional international luxury brands are gradually launching the two or three line fashion brands that cater to the masses.

In the light of the current market trend, many new fashion brands with many categories are developing very fast in recent two years. Apart from the layout of Wenger, new fashion brands such as Windsor, hot air and western regions have also developed rapidly.

The products and brands that are young, elegant, fashionable, good quality, fashionable and price are popular.

Three, from the point of view of brand competition, the competition mode of fast fashion and multi category is relatively small, and the inherent mode of many traditional brands has not yet been pformed, and only a few brands are led by Wenger.

And fast fashion and multi category brand operators need strong operational capabilities. Wenger's operation team has previously handled Nike, ADI, Puma, Hush Puppies and other international brands.

There are large commercial complex "Sheng Dao sports city", "Hongkong down town" success stories, team quality should not be underestimated.

In addition, many categories of Wenger shoes development mode are also worthy of a book's excellent mode. Multi category means the expansion of sales scope, so that one-stop shopping can be possible, thus bringing about sales promotion.

Moreover, the multi category mode can also share the risk of operation, so that the operation of storefront is no longer confined to a single consumer group. Of course, there are many shoes that are excellent.