The Role Play Should Be Learned In The Underwear Shop.

1. Product experts

If you want to sell your products, you need to know your products first, and the products of competitive brands, the advantages and disadvantages of products, the technical content of products, the production process of products, the unique selling points of products, and the more you know, the easier it is to convince customers.

Therefore, the shopping guide knows more about this aspect in his spare time.

For example, online enquiries, after-sale communication, product training manuals, training and so on to get what they want.

However, when introducing products, we must let customers feel that these knowledge is what the customers want to gain, and it is good for him.

People say: three stream shopping guide sells brand, second class shopping guide sells products, first-class shopping guide sells services.

I can not verify whether this is appropriate, but shopping for good brands is easy.

In real life, an excellent guide is to use these "selling points" comprehensively, seize the needs of customers' psychology, and emphasize the introduction in some aspect.

In fact, the salesperson is the salesman.

Promotion: as the name implies, promotion and sales.

To promote brand and sell products, the two is a unified combination.

In this era, customers are more interested in the benefits and values brought by brands when they believe in products.

Shopping guide is the medium of direct contact with customers. Shopping guide can not deceive, hide, exaggerate the value of products or brands to customers, and influence the brand's reputation in the local area.

Good guide not only set up its own brand, but also expanded its brand and image publicity.

People often say: you see people's brand shopping guide is really thoughtful, we did not expect, did not ask, help us do well.

There is a chance for the adaptable party to integrate effectively.

As a shopping guide, if you comply with the profit margin made by the shopping mall, it will not only increase sales difficulty in actual sales, but also make customers feel that your shopping guide is out of favor and lose customers because of a small profit.

So shopping guide must have a detailed account, let the store know that what you sell is not lost, but the total profit is also increased.

As a guide, we should clearly understand the sales volume of products, the profits created by the terminal stores, the investment amount, the profit point and the effect of the promotion activities, and the specific sales status, profits and activity costs of other brands, and analyze the advantages and disadvantages of our brand in the shopping mall, so as to help salesmen do well in the sales, payment and negotiation of the mall.

Sales staff, the most taboo is a gluten, in accordance with the fixed pattern and various groups of people to deal with.

As a shopping guide, we must guess the psychological activities of customers. We should perceive the customers' consumption habits and perceive the needs of customers from specific details, actions, dress, manners, eyes and expressions.

Some shopping guides are not aware of what customers really want. They drag out the corporate culture, product line and product function from beginning to end, and the customers are tired and go away.

In fact, the customer will have some subconscious actions to pay attention to and pay attention to the aspects he is interested in, regardless of price, function, style, brand, service, hobby or face.

Shopping guide should try to find out or inquire about the customer's psychological activities, and know the purpose of buying goods.

The various types of customers, various purposes, can not be finished in 32 sentences.

In any case, learning to tap the psychological needs of customers will bring a good impact on my brand, no matter whether it is done or not.