Clothing Store Purchase: What Kind Of Goods Can Not Enter?

Whether the grade is in line with the location of shop owners and customers

In the choice of clothing sources, clothing purchase price is not the main criterion to judge the quality of clothing sources.

Why do we say so? When we choose the wholesale price of 5-10 yuan, the middle and high income customers are basically "blocked" outside the door, because from the clothing price, clothing shop decoration can not be luxurious, clothing decoration will not be too elegant or unique, for these clothing sources, high-income customers will not enter the door.

At a time, more than 60% of the customer base was removed. Is this a good source of goods? Therefore, price is only one of the criteria for measuring the quality of clothing sources. The most important consideration of clothing stores is the positioning of customer groups.

So what kind of age group or consumer level should be chosen? For small shoppers, they can control the purchase ratio of high and low clothing at 10%, 35%, 55%, 10% of the top grade, 35% of the middle grade, 55% of the low grade, and the source of low-grade clothing can be used as promotional clothing at the door, or can be sold in the clothing shop at a discount.

Style and self evaluation can be ranked in the same consideration. First, the clothing store owner should have self appraisal ability when he comes in.

According to the location of customers and the general price, the price of clothing purchase is used as a reference to estimate the selling price. Don't listen to wholesalers fickle. The reference price of manufacturers is basically not a reference standard.

The profit of general valuation must be guaranteed first. If sales volume is not guaranteed, then the profit of a single piece must be confirmed to be over 60%.

Some clothing is hard to get the approval of large numbers of customers. But for customers who have special needs, they will not pay much attention to the price, but "sell without", so self valuation is the first to estimate sales, and the second is to estimate profits.

If these two points are in line, what should we wait for?

But we must have enough market sense and experience to estimate.

Don't buy clothes for the first time, depending on your own eyes, this will definitely push the goods.

After fixing the price, the style of clothing should be considered, and the style should be decided according to the customers' preferences.

Children's pursuit of cute and childlike innocence can be made from the main criteria of color and pattern; young people pursue fashion, clothing as far as possible alternative and unique; middle-aged people pursue business and stability, clothing as commercial or refreshing as possible; old people like rustic and mature, so do not have to spend too much money.

In detail, customers of all ages are different.

in addition

It must be unique, regardless of age.

If all the stall owners buy clothes from the nearest clothing wholesale market, the customer will buy a suit and look at a style and ask the price, who will buy it at a lower price.

After all, the same clothes must be chosen at low prices.

So the choice of customers is too little, and the customers choose to buy more than.

Therefore, the unique source of clothing can be purchased through wholesale clothing online or clothing wholesale market clothing, which is one of the protection of clothing sales.

If the above three points are not consistent, then do not enter such clothing sources. If you can meet the requirements, you must consider carefully; if you meet two points, you can enter; if three points are consistent, such clothing sources will have to go in.

If you want to be perfect, it is impossible, but if you have more than 80% of your confidence, it will be a good source of clothing for you.