China'S Textile And Apparel Industry Relies On Innovation And Customization.

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The small weave of the net introduces the style of Chinese textile and clothing.

Recently, the twelfth China Textile and clothing trade exhibition (Paris) (CTAF) and the Paris international clothing and apparel Procurement Exhibition (hereinafter referred to as "Paris Exhibition"), the reporter saw the "Chinese Legion" is showing great demeanor, a group of Chinese textile and garment enterprises have brought a new custom mode, let the industry see the light.

In an interview with the Economic Daily reporters, domestic textile and garment enterprises expressed the hope that they could seize the rare opportunity for recovery and further develop the European market with new consumption ideas and innovative products.

Big data into clothing customization

Different from the traditional understanding of customization in the past, the customization brought by these enterprises is based on the focused version technology, and integrates the information network technology into the customized service.

"Through the data collection of human body size, online ordering, and offline integrated supply chain processing system, a suit can be completed within 7 days from customization to delivery."

Sheng Wubin, general manager of Ningbo Ming Lang Garment Co., Ltd., told reporters that this customization mode is different from the traditional custom processing production. It also uses the advanced IT information technology, such as storage and calculation of big data, which has greatly highlighted the demand characteristics of the current consumer market for individuation, wearing comfortable fit and fast delivery garments.

As far as Ming Lang's customizing service is concerned, both domestic and overseas consumers can input data such as body shape and so on through special software systems, choose fabrics and models, and hand write personalized signatures.

Sheng Wubin said: "this mode is different from the traditional custom of" small workshop type ", which can guarantee the quantity of products and the speed of delivery. It also preserves the personalized characteristics of advanced customization.

"At present, the differentiation of consumers and the difference of consumers' income level and value orientation result in differences in consumer demand, and customization is catering to people's pursuit of quality and personality, which is truly personalized consumption."

Lin Yunfeng, vice president of the textile industry branch of China Council for the promotion of international trade, pointed out the trend of the consumer market nowadays. Because of the accurate positioning of the consumer market, Ming Lang successfully realized the pformation from OEM to ODM and then to OBM.

Lin Yunfeng told the Economic Daily reporters that clothing customization has become the goal of the industry's "big guys".

Some well-known domestic clothing enterprises have focused on customized business, cloud customization, C2B, C2M and other hot words.

"Take the Qingdao red collar group as an example, they spent more than 10 years to spend hundreds of millions of dollars to develop a global supplier's platform for the --RCMTM platform, which is the only large supplier platform for men's suits and customized fields."

Lin Yunfeng said, "when we visited the red collar group custom-made garment production line, we saw that in a formal production line, it was not the clothes and styles that people usually saw on the suit production line, but the clothes with different specifications and styles. The red collar realized the personalized production with industrialized means."

Han Shenjun, general manager of Langdi, also believes that in the future, small batch and multiple varieties will be the ultimate way out.

Foreign trade brand to fight domestic demand market

At the Paris exhibition, the Texworld fabric exhibition in Europe was also held in the same period. The presence of Chinese exhibitors and Chinese visitors can be seen everywhere.

According to the organizers, there are nearly 200 Chinese exhibitors.

A group of enterprises that specialize in foreign trade have also set their sights on the domestic market.

"At present, 70% of the productivity of China's textile and garment industry is still serving domestic demand.

With the continuous improvement of the living standards of the Chinese people and the increase of the middle class number, consumption potential and market, Chinese enterprises have formed the awareness of brand pformation and further developing the domestic market, and have explored in practice.

Lin Yunfeng said, based on the design, focusing on innovation, I believe many domestic textile and garment enterprises have realized their importance.

Facing the boundless potential of the domestic demand market, many foreign trade enterprises have been eager to try. Ningbo Chu Ya Fashion Co., Ltd. is one of them.

"Innovative design is the foundation of our foothold. We do not want to let customers see that we can produce products that meet their needs, but through our design, we can provide customers with more choices than they think."

Zhou Huiming, general manager of Ningbo Chuya company, told reporters that Chu Ya has realized the pformation from mechanized production to hand-made, from processing and manufacturing to creating brand, from single species to whole category.

"Chu Ya currently has a NIKKY of advanced customization brand. We hope to work together with Chinese brands to create the top international brand and break the hegemony of foreign brands in the Chinese market."

Zhou Huiming already has a clear idea.

"We opened the first store in Huanglong Hotel in Hangzhou at the beginning of last year, and now we have stores in Hangzhou, Ningbo, Jiaxing, Chengdu and Xi'an. In the past two years, we will intensify our efforts to gradually spread across the country."

In addition, Zhou Huiming also intends to cooperate with some international leading brands to gradually expand the influence of the brand.

Facing competition from other Asian countries

Clothing products tend to be full coverage.

Affected by many factors, the economic recovery in Europe and the US has accelerated since the beginning of this year, and the improvement of the international market has led to the growth of China's import and export share.

According to the data released by the General Administration of customs, from 1 to July this year, the total export volume of textiles and clothing increased by US $162 billion 820 million, an increase of 5.2%, of which 63 billion 400 million US dollars in textile exports, an increase of 4.4%, and 99 billion 420 million US dollars in clothing exports, an increase of 5.6%.

The export volume of the EU, the United States and ASEAN has risen, and the market is in a moderate recovery stage.

But at the same time, China's textile industry is also facing competition from other Asian enterprises.

"The pressure of competition has always been there, but the top priority of China's textile and garment industry is not to recapture the lost low-end consumer market, but to strive for a more high-end market through efforts."

Lin Yunfeng told reporters that in the face of the pressure of competition pressure and cost increase, Chinese textile and garment enterprises should purchase more equipment with more comprehensive functions, higher automation and more manpower saving, improve the adoption of new technologies of differentiation and functional fabrics, continuously improve the level of research and design, and actively cooperate with foreign R & D institutions in enhancing competitiveness.

At the same time, in the face of customers, clothing products tend to be full coverage will also increase the advantage.

At this exhibition, reporters saw

There are many kinds of exhibits in China. Besides evening wear, formal dress, casual wear, cowboy and so on, there are large categories of swimwear, necktie, gloves, scarves and bags.

The Paris exhibition is the only exhibition in the world that has created scarves and scarves.

"Since its birth in 2007, it has been changing with the changing industrial situation and industry demand. The Paris exhibition has grown into the largest and most specialized clothing purchasing exhibition in Europe for exhibitors in China.

The Paris exhibition after the pformation highlights the advantages of the upstream and downstream links of the industrial chain to the greatest extent, and provides one-stop intensive, efficient and convenient procurement services for international buyers.

At the same time, it will bring new business opportunities to global textile and garment manufacturers including Chinese exhibitors. "

Lin Yunfeng said.