Source Of Three Elements Of Good Clothing Store Location

The key to successful operation of a clothing store is location selection, the second factor is location selection, and the third element is location selection.

When a chain store is ready to build, it is essential to make a business group analysis, but the ultimate goal is to select the appropriate location.

In western countries, site selection is regarded as one of the three major resources needed before opening up, because the location of a specific location determines that the chain store can attract limited distance or the number of potential customers in the region. This determines the level of sales revenue of chain store, which reflects the value of location as a resource.

The importance of choosing clothing stores is mainly manifested in the following aspects.

(1) the choice of store location is a large and long-term investment, which is related to the future development of enterprises.

The store location of chain clothing stores is related to the development prospects of enterprises regardless of whether they are leased or long-term investments.

Once confirmed, a large amount of capital is needed to build shops.

When the external environment changes, the business elements such as non insurer, money and material can be adjusted accordingly because of its long-term and fixed characteristics.

(2) the store site is an important basis for chain stores to determine business objectives and formulate business strategies. Different regions have different social environment, population status, geographical environment, traffic conditions, municipal planning and other characteristics. They restrict the source and characteristics of customers in their location, and the choice of chain stores for commodities, prices and sales activities.

(3) whether the location of the store is suitable is an important factor that affects the economic efficiency of chain stores.

The proper location of an enterprise means that it has the advantage of "geographical advantage".

In the same industry stores, if the scale is the same, the commodity composition and the service level are basically the same, good shops will surely enjoy better economic benefits.

(4)

We should adhere to the principle of "convenient customers" so as to save customers' purchase time and meet the needs of customers. Otherwise, they will lose the trust and support of customers, and enterprises will lose the foundation of their existence.

Then, what are the conditions for the location of a chain store? Generally speaking, the following three conditions and three elements should be indispensable.

1: three conditions for good shop location

1. Sustainability in the next ten years or more

Site selection is a long-term investment, which is related to the future of business development.

When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the shop site is determined, it is difficult to change.

Therefore, enterprises must have a vision of development when choosing sites, not only to study the present situation, but also to correctly predict the future.

Because the location of the network is changing all the time: traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is changing and developing.

For one

For example, the newly selected shop site should have certain commercial potential and competitive advantage in the area so as to ensure that it will be profitable in a certain period.

For example, in Japan, with the advantage of its chain group, the Japanese DAE Rong company quickly adjusted the sales revenue of each chain store by taking advantage of the time difference between the 3 months after the purchase of goods, and purchased the land with lower land price in the non-commercial center, built commercial facilities and other real estate, and then sold the real estate to earn the difference after the development of the business and the increase of the land price.

2, the existence of a large target customer base should be aimed at meeting customer needs in any supermarket.

Each point should have a certain scale of target customers, which is an important condition to ensure its operation to a certain scale.

The general supermarket operates mainly on daily necessities, and is restricted by the law of consumers' shopping distance. Consumers are unlikely to run long distances for some daily necessities.

As a result, it is not likely to have a wide mobile customer group like a large department store or a professional large household electrical appliance store, which can only rely mainly on the service of a certain scale of target consumer groups to obtain more stable sales revenue.

Therefore, whether we have a target customer of a certain scale is one of the important factors that should be considered in the choice of supermarket stores.

But for any shop, its target customers often change.

Municipal Planning and pportation changes can lead to an increase or decrease in customer groups, which is also an important basis for predicting future customer groups.

For example, in the construction of a residential area in a certain area by municipal planning, there will be fewer residents at the beginning of the establishment of residential areas. With the continuous improvement and development of residential facilities and other supporting facilities in residential areas, residents will also increase. It is clear that the establishment of chain store outlets in such areas is inevitable.

Such as new stations, wharves, subway exits, tourist attractions and public indicating facilities can increase consumer groups.

There is no doubt that changes in these external circumstances must be taken into account in the determination of the consumer group.

3. Access roads

One of the prerequisites for good shops is to get in and out of open roads.

The smooth traffic not only affects the safety of goods, but also affects the pportation time and pportation cost of Shang Jing.

Generally speaking, it is convenient for the streets concerned with shops, wide roads, free access, and the best stations near the shops.

Because the network is located near the intersection of several stations, it often attracts large numbers of customers to go shopping.

In addition, having a large parking lot in front of a store can often attract distant customers and expand their scope of business, especially for large supermarket or storage type shopping malls.

Two: three elements of a good store site

1. Support for adequate number of households and population.

Enterprises must understand the number and income level, occupation distribution, consumption characteristics and preferences of their residents or specific target public in the central circle, secondary dew and marginal circles within the scope of their business circle, as well as the number and income level of the customers in the rural areas near the city's purchase of commodities. Through understanding these conditions, we can have a better understanding of the quantity and quality of customers.

A good location shop must have a steady number of target customers, which requires sufficient number of households and population in the scope of its business park.

Many shops are located in areas with strong purchasing power and large population density. One of the important reasons is to ensure the continued strong purchasing power.

2. Good roads and traffic conditions

Only shops with convenient pportation can provide convenience to consumers and attract more customers.

Therefore, enterprises must investigate the traffic conditions and traffic conditions in the urban area, and analyze the traffic network of the business district.

In addition, attention should be paid to the impact of urban planning on pport facilities.

Such as street development plan, road widening plan, subway, light rail, high speed, elevated highway construction plan, regional development plan and so on, all will have an impact on the future traffic conditions, thus affecting the customer group of the shop.

Enterprises must catch and grasp the development trend in time.

3, reasonable determination of store area

The determination of plug area in super market can be determined according to the estimated sales quota.

In addition, we should pay attention to other factors.

For example, the level of economic development, the income and consumption level of the city and the region where the supermarket is located, the advantages and disadvantages of the specific commercial section of the supermarket, the rents of the business premises, the average customer volume that the average unit area can receive, the size of sales volume and profit margin, etc.

It is necessary to reasonably determine the area of the stores on the premise of considering all the above factors.