It Is Very Important For Clothing To Open Shop And Master Relevant Information.

Whether in ancient times or in modern times, people who are well-informed, whether in business or in office, are all mixed up like a duck to water. Just like opening a clothing store, first you have to know the location of your shop, the environment and the flow of people. market demand The industry saturation situation and so on, only when we know these, can we know ourselves and know the shop and run the store well. 　　

Mastering information and grasping the accuracy and timeliness of information can help terminal stores always take the initiative in the current fierce market competition. Information management includes the collection, analysis and feedback of all information related to terminals, such as brand information, market information and goods information.

1. economic environment survey

The economic environment survey includes the average wage income of consumers, the proportion of consumption of terminal stores, the level of consumption and consumption structure, and the price situation of various terminal stores. The price survey also includes consumers' attitudes towards the price of terminal stores, the best price of various terminal stores, various factors that affect the price changes of terminal stores, the price of new and alternative products, and the impact of different pricing methods on the sales of terminal stores. retail price Wholesale price, credit price and preferential price, seasonal and holiday discounts, and the elimination rate of various terminal stores.

2. cultural environment survey

The survey of cultural environment in the district or block includes the attitudes of consumers in various areas to the popularity and style change of terminal stores (innovation, catching up, following, lagging behind, boycott), the educational level and cultural level of different levels of consumers, the composition and distribution of their occupations, religious beliefs and customs, population size and population structure, family size and family composition, population density and population mobility, marriage rate, employment status and living conditions of young and middle-aged women, people's values and aesthetics.

3. market demand survey

Market demand surveys include the current and potential purchases and classes, the general demand, the trend of demand for terminal stores, the level of consumer purchase, the desire and motivation of consumers, and the factors that affect consumers' purchase. What are the markets? brand What are the main reasons for consumers to buy famous brands, such as the operation of other terminal stores on the same scale as their terminal stores (such as variety, business method, service characteristics, price strategy, profit situation and reasons, etc.), and the competition situation in the same industry (such as environmental decoration competition, service competition, cost competition and price competition, scale competition, efficiency competition) and so on.

4. product technology survey

The survey of product and technology in terminal stores includes the evaluation, opinion and improvement requirements of specific consumers' brand styles for specific terminal stores, the new functions and new uses of new listing products and the possibility of popularity; investigation and Research on the application of new models and the extension of new styles, the speed of market listing and the elimination rate of new products; the packaging of products sold in the market (whether they are beautiful, fashionable, neat and tidy, convenient transportation and attracting consumers); the brand status of terminal stores (whether they are easy to remember, read well, be auspicious, attractive, etc.).

5. industry competition survey

Another goal of opening terminal stores is to investigate and analyze competitors and competitive products. Only by correctly understanding and understanding the advantages of others can we foster strengths and circumvent weaknesses, formulate effective competitive strategies and implementation plans, minimize blindness, and remain invincible in the competition of the same industry. We can investigate the sales volume, sales price, clothing style and quality, suitable age, sales and promotion means of our competitors, and compare with our store to find out the advantages and disadvantages and make countermeasures.