Traditional Clothing Is A New Way Of Electricity Supplier.

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Xiaobian network to introduce the traditional clothing to do business new way of Playing: using user experience across the line and offline.

In recent years, with the rapid development of e-commerce and gradual maturity, various traditional enterprises have begun to get involved in the field of electronic commerce, such as food, animal husbandry, medicine, industry, equipment, drinks, machinery, household appliances and clothing. These enterprises are following the trend of the development of the Internet and the electricity supplier, thus constantly changing the original sales channels and marketing mode.

So, in these traditional enterprises, the clothing industry is very obvious, especially in the Jingdong, Taobao, dream bazaar, van customer, Tmall and other online shopping platform driven, more and more clothing brand enterprises began to "electric shock into the network", and through the electricity supplier mode to marketing.

For the clothing industry pformation of electricity providers, I believe many readers should meet in the local city, for example, Jiangsu Xuzhou City, many front-line brands of clothing began to pform, such as Nike, Adidas, Lining, seven wolves, Baleno, new hundred Lun, etc., these brand clothing has been pformed into the electricity supplier, and through the unique marketing mode to sell.

Well, there is a clothing store on the side of downtown Xuzhou which is very distinctive. When you enter the store to buy clothes or shoes, you can experience the best quality user experience.

Note: This is not a brand-name clothing store, but a collection of many brands and non brand clothes, and clothing, shoes, styles, colors, forms and so on are very user experience clothing stores.

Now let's read:

I wonder if any of your readers have found or experienced such clothes in some clothing stores. One day you and your girlfriend or friend go to a clothing store to buy clothes. If you go tired and do not leave the shop, you only need to move a few steps to sit down and enjoy the coffee and look at the free books provided in the clothing store. If you want to buy clothes and shoes in the shop while you are still resting, you can follow the text hints on the coffee table or sofa. You can directly connect your mobile device to the high speed WiFi in the store and enter the clothing store official website or APP for online purchase and payment.

For this scenario, I believe many readers have met or experienced it. Especially in some big cities such as Beijing, Shanghai and Shenzhen, some clothing stores have begun to do this kind of O2O business marketing mode, and Xuzhou's clothing store has begun to play it.

Create the ultimate user experience, integrate online and offline.

The clothing store described by the author is a family.

With non brand integrated stores, clothing or shoes in the store can be found to be a combination of brand and foreign trade if you look closely, but the main features of the store are the beautiful clothes, the many styles of clothes, and the rich color, so it attracts many local tyrants and cock silk to come to buy.

Well, since there are many clothing stores, the store has a large area. The clothing store has two floors. In order to avoid consumers' restless shopping in the shop, the store has opened a coffee bar on the two floor. Customers can sit down to enjoy the coffee, read the free fashion magazine books provided by the store, or connect the high-speed WiFi in the store, enter their official website or log in to APP (this store is mandatory, first jump to browse the clothing page, and then self close the page or browse other contents), and continue to buy online.

After experiencing it personally, the author found that this store had a lot of thoughts in mind in order to enhance the user experience. For example, when I first entered the shop, I could see a noticeable kaleidoscope electronic screen in the location of the store. The technology sense brought by this setting can enhance the grade of the shop, and on the other hand, it can be through the user shopping experience; the shops are scattered with different sizes of spheres, which can be provided to the customers to take pictures. These settings help to increase customer interaction.

Play "fashion consultant" to meet the needs of users while increasing sales volume.

What's more interesting in this clothing store is that it has been arranged in the store.

Consultant is a new position.

When some customers choose a single piece of clothing, they often face the problem of collocation. This is a problem for many men and women shoppers, including the writer who doesn't know which jacket to choose when choosing pants, and the fashion consultant in the shop can make suggestions through the corresponding collocation.

Some readers may think that fashion consultants can not do all the reading of clothes, and can not quickly match any single clothes.

This problem can be solved through the case of this store. This shop is equipped with a tablet computer for every fashion consultant. It can display the matching plan directly through the tablet computer to the customers.

(seen love coming back) the TV play should be more clear. The leading actor provides a tablet computer for the heroine to choose and match clothes.

In addition, the author noticed that the two layers of the store were equipped with large electronic screen devices. I asked the staff of the store that these devices were "fashion matching" interactive devices, corresponding to fashion consultants, and the difference was only manual services and machine services.

So how do we use this machine service? Customers only need to put the two-dimensional code of the clothes on the device to scan, and we can see all kinds of collocation provided by the machine, including pictures, specific information and so on.

At the same time, each piece of information in the collocation will also be displayed on the screen.

I believe that this approach should be to facilitate the shopping guide for consumers to find the goods.

Moreover, this way of providing collocation proposal can satisfy consumers' collocation needs when buying clothes, and on the other hand, it can increase the sales volume of this store.

Open online payment to achieve o2o closed loop

The author mentioned the tablet computer in the fashion consultant, which can not only provide reference for customers, but also complete online payment.

If the customer looks at the collocation provided by fashion consultant, he is satisfied with line fitting, and is too lazy to queue up to settle accounts. He can scan the payment directly on the fashion consultant's tablet computer.

Of course, if you have a credit card, you can completely brush the POS machine.

Finally, the author also experienced a payment.

Then, the official website and APP of this store only support two payment methods of Alipay and WeChat, which may increase various online payment functions later.

Deliberate QQ space social marketing

When the writer was ready to go out, the staff in the shop told me enthusiastically that they could get a pair of pure cotton socks by adding their official QQ and paying close attention to their official certification QQ space.

This is very surprising to me. This shop is actually doing QQ space marketing, and through the attention of space can lead to socks.

According to the communication between the author and the person in charge of the store, they are now storing a large number of QQ users in the QQ space, so that every customer can scan, add QQ and pay attention to the QQ space after checking out, and then push the contents of user needs every day, for example, some latest fashionable outfits, a group of single clothes matching, a personalized space to talk about, store clothes to play information, etc.

This seems to be similar to Millet's QQ space marketing, so that customers can see the latest clothing information in the QQ space every day, customers can feedback the quality of clothes through QQ, exchange clothing with shoppers and so on.

Finally, I asked why they didn't pass WeChat. They said WeChat had no user experience in QQ space, and QQ space had the functions of albums, logs, and so on. After the certification of QQ space, the homepage could be made into a mall mode, and it could also be made into single page marketing of clothing, and they are constantly accumulating fans.

But WeChat can not, user experience is not so direct as QQ space.

Written in the end:

A5 webmaster SEO team thinks: this family

Shop O2O play is very novel, they take user experience as the benchmark, derived from the combination of software and hardware really makes the author refreshing.

The author believes that among them, fashion consultants are better than others, satisfying customers' needs and providing sales volume.

In addition, they seem to have learned from the marketing mode of millet. I do not have much more questions about the staff.

However, the author believes that the traditional clothing industry at present and in the future can draw on what the author said today is the traditional industry pformation mode of electric business, or the development of new business models.