Is It Not Popular? Wheat Bags Settled In March

Up to now, hey customers trying to connect the electricity supplier and the ground is not smooth, the large business platform has not yet been settled (seems to be difficult to enter in the future).

But for some realists, it is important to discuss a new thing, but more importantly, how to seize the "window period" of new things and participate in it.

In the electricity supplier that has already been admitted to the HSF Hakka now, the wheat bag is holding such a train of thought.

The power of the billion power network has recently been understood by the Aoki, the wireless head of the wheat bag.

According to wheat bag official, up to now, SF has 160 cities in the world, a total of 2232 stores, and all the display boards of wheat bags have been all entered. In addition, a physical display in Shenzhen and Wenzhou has been launched. Next, we will consider increasing the physical display in more three or four City stores.

"We have our own definition of the value of HSF, which is the" offline shopping guide "of wheat bags.

"In addition to accessing the wheat bags in the touch-screen shopping system, hey stores also set up a product display board and physical samples display of wheat bags to achieve brand promotion, but also help the wheat bags flow from the line, and bring a certain sales promotion."

Mai Bao pointed out to the billion power network that luggage is a category with a low rate of repeat purchase, and it needs to constantly expand new users in operation.

At present, hey customers have three main functions in wheat bags.

1, as a channel for brand presentation and product promotion.

2. Consumers who can consume more radiation will also develop consumers who are offline and have no online shopping habits.

3, with the help of hey customers store to improve the service level before and after sales.

Correspondingly, in upgrading the pformation effect, the wheat bag has three links related to user experience, which complement each other.

1, in the order, wheat bags use CPS (Cost Per Sale, pay by sales) way to track and statistics orders, at the end of the system to achieve inventory, order and logistics in all directions.

2, in the actual promotion of the ground, the wheat bag stage and periodically set up special sale gift and special gift voucher to facilitate the pformation, and help the customers to recommend better.

3, the wheat bag is now fully used by the station.

In the user experience of hey customers, if express links are involved, we can achieve better speed and user experience.

Aoki said that in the early stage of the project cooperation, the wheat bag increased the system and process construction, so that only one colleague could solve all the problems when docking with Hei customers.

According to the introduction, the "Sunken" strategy of SF is in line with the route of the Mai Mai Bao's main line of three or four line cities. Since the two sides officially started cooperation in June this year, the wheat bag has become one of the Top 10 merchants of HSF Hakka, and it has brought millions of sales performance in 3 months.

From the actual effect, the wheat bag has made some conclusions on the hay pass.

1, the user population is very different from the old user before the wheat bag, which is very low in the user database.

2, in the order of the hay Inn, there is still about 200 yuan per unit price after the discount, which is better than expected.

3, at peak hours, the performance of hey customers can account for more than 30% of the sales of the M wireless mobile station (mobile touch screen), and accounts for about 15% of the total sales of mobile terminals.

Aoki introduced

From their own situation, hey customers nationwide store opening day the first day of traffic attention is very high, and then become more and more gentle, traffic is mainly concentrated in the wireless terminal.

He told the billion power network that in the actual operation, the wheat bag found that with the help of Shun Feng Hakka expansion line, if it was only regarded as a clearance channel, the effect would not be good, so we must do some differentiated product promotion for offline users in different regions.

There are many kinds: the first category is the highly intensive online shopping portal formed around the electronic business platform, which gradually leads the customer group to the online, the representative is Tmall and Jingdong; the second is the brand centered business, with the help of the official website, WeChat and mobile phone Taobao as the tools, the establishment of the offline centralization O2O with online virtual shops and offline entity stores as representatives, which is represented by Metersbonwe, Jack&Jones, Only, etc. the third category is department stores, supermarkets, shopping centers through the offline store's "Internet pformation + electronic business platform" in series O2O, representing Wanda electricity supplier and Yintai Center; the fourth category is gradually infiltrating into the community, and finally evolved into the O2O closed loop of the last mile consumption experience, and hey customer is one of the representatives. It is understood that the current domestic popular retail O2O mode.

Obviously, in the era of O2O, the Internet brand that had been calling for wind and rain was not listed in it. The lack of offline business experience made it lack of landing capability, like a broken wing angel.

Internet brands are eager to establish their own terminal experience stores, but suffer from the pressure of store operation, resulting in few brands that really engage in physical operations.

Therefore, from

As a bridge between online shopping products and consumers, the entry point is to help online brand building experience channels, realize product experience landing and enhance user stickiness.

At the same time, the pformation from "product delivery port" to "Internet traffic portal" is of strategic importance to hacker.

Hey, customers still have ambitions for traffic entry, especially from offline to online traffic entry after product experience.

This also means that the incoming brands will get more traffic here.

Combination

With the progress of the project, wheat bags believe that the process of online display and offline purchase can be realized step by step, and the experience can be sustained without the increase of excessive cost when the service is in place.

Therefore, in addition to Hey customers, wheat bags will continue to explore in O2O, for example, in some cities' core business circle through the mascot, DM single (direct mail advertising), coupons and so on to jointly push and brand promotion, and in the physical store placed two-dimensional code coupons drainage.

At the same time, its development of wireless terminal network alliance, expanding the distribution channels of campus and three or four line cities has also entered the stage of system construction.