How To Find Suitable Franchisees
Company development
A clear understanding of Brand Company's development, including its history, current situation and future trend, is very important for your choice and decision.
As your supplier, it is also a business partner. Your development is closely related to the development of the company.
Of course we want to choose a company with good credit, mature and healthy development to work together.
If conditions are limited, we should at least clarify the following basic conditions of the company:
1. how many years have we developed the first franchised store? How many direct stores and how many clothing stores are there? How many stores are planned to expand?
2. is the company's credit standing good?
3. how many brands does the company run at the same time? Apart from headquarters, does the company have branches or offices in other parts of the country?
4. does the company have its own production base? Is the salesperson who you are contacting with is professional enough? Of course, we should point out that mature and well developed companies generally have higher conditions for choosing franchisees and higher charges for joining them. That is to say, the entry threshold is high, and the support and service that they can provide are relatively perfect, and your success is relatively high; and the small companies that are just starting up have no restrictions or restrictions in this respect, but by inch: they have not yet been set up, and they will encounter more problems and risk more.
The choice between the two depends on your own investment budgets and business experience.
Supply commodity
Is it normal?
This is often ignored by many people, but it is really very important.
Even if you are arrogant in other aspects, but how often do you want to sell the best sellers, how can your business be good? At the same time, it is still difficult to understand this before joining.
Because if you ask the salesperson directly, they will surely tell you that you can rest assured that their supply is very good.
The reality is that many small and medium-sized brands in this country will have problems in this respect. This must be well prepared. Unless you choose a mature brand with a certain scale, you can fully trust them.
But the difficulty is not equal to no way.
You can get the phone numbers of franchisees who are currently running (or have run) the brand through the company or other channels, and call them directly to consult them. The answer is the most authentic and reliable.
Train
and
service
Support
The last point is also the most important point.
It is a very practical problem. Many of our franchisees are now lack of business experience. To ensure the high success rate of business, they need training support.
From the store image, display guidance, small goods management and sales promotion, if the company can train you with a whole set of methods, your business will have more than a half guarantee of success, otherwise the future will be slim.
The mature Brand Company's clothing stores around the world should be carved out of a mold. They are unified in the aspects of image, props, display of goods, service of staff and so on.
To understand how a company manages the level of training clothing stores, it is very simple to see more stores in different places. The situation is clear at a glance. This is like ESPRIT, LEVIS, which is a successful brand in foreign countries.
With such a company, from the first day, the company will make detailed training plans for you, even if your original experience value is zero, you need not worry at all. As long as you follow the training plan, you will become a qualified professional clothing franchisee manager.
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