Looking At The Future Of Retail Industry From The New Trend Of Electricity Supplier

The latest survey by Accenture found that the proportion of consumers who planned to shop through physical stores increased to 26% from 18% a year ago.

What is even more surprising is that the survey found that 40% of Chinese consumers believe that the most needed shopping channel for retailers is online shopping, which is significantly higher than other channels. At the same time, it indicates that customers of physical store shopping are "very convenient / convenient" to reach 93%, far higher than that of network and mobile devices.

The survey covered 15 thousand consumers in 20 countries, including China, Japan, South Korea, Britain, France, Germany, Russia, South Africa, Brazil and Mexico, covering seven industries:

and

Consumer electronics, department stores, discount stores / large discount stores, grocery stores, drugstores, home accessories.

The contents of the survey include: the consistency of the shopping experience, the continuous shopping, the customer loyalty, the integrated sales, the flexible implementation / return mode, the personalized interaction, the better, faster, and the deeper impression of the customer experience.

The findings were analyzed by age group, retail sector and country.

One of the most important findings of the survey is

There is a sign of "return to the physical store", which seems to be far from the understanding of many retailers.

Over the past year, traditional retailers have been rolling in.

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It is reported that some foreign department stores that were able to see the Wuhan market in the same period as SOGO did not only have a firm foothold in Wuhan, but also have the potential to expand.

Qun Guang square, located in the Wuchang Street business circle, opened in 2003 and has won many consumers' recognition since its opening in 11 years.

In the near future, the "100 brain collection" which belongs to Taiwan blue sky group and Qun Guang Plaza is about to open.

Qun Guang square responsible person told reporters that Wuhan is a mega city, its huge consumer market is difficult for businesses to refuse.

Shortly after entering Wuhan, group light Plaza is also a serious loss. But after the company's research, the layout has been adjusted, and the localization of Wuhan's consumption has been grasped.

For example, in recent years, Bailian rice, which has been popular among young people, has not only laid the image of "big brand, low discount" in the minds of consumers, but also has fried the area of Panlong city.

It is understood that in 2012, Bailian ole settled in Panlong City, in the first year of its business, attracted more than 2 million people to spend shopping, with a turnover of more than 1 billion yuan. Last year, it ranked the eighth place of Oteri J in the country with an annual turnover of 860 million.

The reason why ole is popular with consumers is mainly because of its "big brands, excellent quality and low discount".

It is tempting for young people who want to buy famous brand but suffer little money.

Some consumers said frankly, although the products launched by outlets are broken or off season brands, most of the discount is below 50 percent off. Now they buy them, they wear them next year, they are very affordable, and they can also get enough brand addiction.

People in the industry pointed out that Bailian oorles shopping plaza filled the blank of Panlong city's high-end commercial body. In addition, with the launching of the three phase of the Hankou commercial scene, more and more brands will be stationed in Panlong City, which will greatly enhance the overall business shape and work of Panlong city.

"In this sense, it is a pity for Wuhan consumers to drop out of the department stores in Jiangcheng."

Wuhan Wangfujing department deputy general manager, Yi Gang, told the media that Wuhan is the price basin of the whole country. The price war of Wuhan business community has made foreign and foreign brands fearful of Wuhan market.

He added that he had talked about the purchase of goods with a well-known Chinese clothing distributor in Shanghai before, and the other side said that Wuhan would not consider it for the time being, because merchants had to bargain too much against each other to protect the image of the brand and their own interests.

According to his own investigation in Shanghai, the brands sold in Wuhan's shopping malls have a very large gap with Shanghai in terms of grades and names.

If foreign department stores enter the market in Han, it is very likely that consumers in this city can only see fashion, but can not buy fashion.