How To Enhance Soft Power In Textile Enterprises

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Xiaobian of the network to introduce the textile enterprises to enhance their soft power, grasp the customer.

With the prominence of cost advantages such as employment and raw materials, the textile industry of Southeast Asia and other countries and regions has risen rapidly.

Under its influence, the domestic low-end textile industry has been greatly impacted, and textile enterprises have been upgrading and upgrading by means of equipment renewal.

Since the beginning of this year, although the export volume of China's medium and low end spinning machinery equipment has reached a breakthrough in Southeast Asia, the export market is after all a small part, and the domestic market is the main customer of textile machinery enterprises.

This requires a large number of textile enterprises to follow the pace of market pformation and upgrading, to achieve high-end products according to customer needs, at the same time enhance the soft power of enterprises, strengthen product research and development and supporting service quality, and gain more customers' recognition in the fierce competition among many strength companies.

Enhance new research and development capabilities

Enterprise's emphasis on R & D is directly reflected in its capital investment.

Generally speaking, the investment of enterprise R & D accounts for 3%~5% of total sales. Many large enterprises have been paying much attention to R & D for a long time, and maintaining a relatively stable capital investment. Many SMEs face the current market environment and promote the pformation and upgrading by increasing capital investment.

Qingdao del company has developed different types of products for domestic and foreign market demand.

The SD922 series water jet loom products are high-end products developed for the future domestic market. One of the SD922 series of water jet looms has a speed of 1000 rpm, which is faster than that of Japan's Tianjin Tudu company. Another SD922 is a water jet loom used to produce high-end home textiles and chemical fibers. Its advantage is that it can achieve faster beating speed in the production process when the weft insertion becomes longer.

SD622 series products are improved on the basis of existing old equipment. The effective use of the lower performance of the existing models to reduce the production cost of new products is the fastest speed of the same type of products, up to 1200 rpm. It is a low and medium end product specially developed for India, Islamic and Southeast Asian countries.

Many enterprises have established R & D centers to ensure the environment and quality of R & D.

Chongqing Golden Cat Corporation saw the trend of high-end market in the domestic market earlier.

The R & D center of products has set up a product research and development center. At present, many of the leading products and technologies of the company are born in this R & D center.

The company also uses this center as a platform to expand the variety of R & D and produce more new type of ring and traveller products with more high-tech content and higher added value.

Improving service quality of enterprises

Product quality enables enterprises to acquire more customers, and the quality of after-sales service often determines whether the cooperative relationship can be maintained for a long time.

If it is necessary for every enterprise to make timely delivery to domestic customers and solve problems encountered in the production process in a timely manner, then, when providing product supporting services for foreign customers, enterprises will be required to invest more in hardware conditions due to the objective environment such as distance and time.

At present, the textile industry in Indonesia, Vietnam and other countries are developing rapidly, and their demand for medium and low end looms is relatively high.

Wuxi Si Lan air jet loom Manufacturing Co., Ltd. aims at this market, selects products suitable for local needs, and develops the market. Besides, the company attaches great importance to after-sales service.

In order to provide quality services to overseas customers, the company has made full preparations before entering a country. For example, in the first 3 months before sending products to the Indonesian market, they have already established service offices in the locals, so as to make sure that the problems encountered by customers are well prepared.

China's Suzhou Textile Machinery Alliance (SUTEX) is also through the establishment of stagnation stations abroad, staff representatives as permanent representatives to complete the product's consultation and after-sales service.

In addition, all the work done at the stagnation point will operate in the background of the domestic textile machinery alliance, and maintain close ties with WeChat, QQ and other communication tools to ensure the best and timely service.

Good product = quality service

In fact, many times, if the company can develop new products according to the needs of customers and help customers solve problems, it is equivalent to providing quality products and services.

For example, Shaoxing Shui Fu Textile Equipment Co., Ltd. attaches great importance to customer needs.

The direct customers of reed enterprises are textile enterprises.

In order to expand product sales, enterprises must increase the product type, and the diversification of customers' production directly affects the corresponding changes of reed products. Therefore, reed production enterprises must enhance their R & D capabilities to meet the needs of different customers.

At present, Shui Fu company has about 1000 customers in the whole country, and one of the reasons that many customers choose to cooperate with Shui Fu is that the company can develop different types of reeds according to the particularity of fabrics.

The biggest difference between Xinghua's Tang's Textile Machinery Manufacturing Co. and the same type of enterprise is that the company listens to the customers' voice and helps them develop new yarn products.

The company has set up a "yarn winding research and development center", whether it is yarn, polyester or embroidered silk, so long as customers have special needs, "yarn winding research and development center" will help customers develop and develop.

Now, the company already has many kinds of production technologies that can not be completed by similar enterprises.

As the company has been helping customers solve problems for a long time, the types of winding products have also been enriched. The introduction volume of the company's winding products is up to more than 40 pages.

Many new customers also patronize Tang.

However, different

Enterprises have different views on after-sale service. Some companies think that a company's good service is due to poor quality of products, so it will increase investment in research and development, while some enterprises will get more repeat customers through continuous tracking within one year, free maintenance within two years and overseas service stations.

If R & D capability and service quality are to seize the two hands of customers, then it is best to use both hands and seize the customers and never let him go away.