New World Department Store Became The First Cooperative Department Store

The 6 edition of WeChat has been formally launched in the near future. Besides the function of "short video", the upgraded "card pack" function is also concerned.

The industry believes that the "card pack" function will create a "Online + offline" combination of merchant + user + WeChat (wallet and card pack). This product similar to IOS's Passbook will better serve consumers to aggregate coupons, movie tickets, membership cards and other information in the traditional physical wallet, and enable WeChat to complete the O2O closed loop strategy.

As one of the largest department stores owners and operators in China, the New World Department Store Co., Ltd. has pioneered cooperation with WeChat's "card pack", becoming the first cooperative retail department in China.

At present,

There are different settings in the way of collecting coupons, such as scanning two-dimensional code, clicking, forwarding, linking, receiving and participating in game interaction.

It is reported that

This is the first time that WeChat has launched three customized games based on 12 mascots designed by the company. They are the elimination of the love of Yi Ya, the robbing of the Yi nationality and the rescue of the Yi nationality.

The new world department store's consumer coupons are divided into 10 yuan A coupons and 500 yuan to 100 yuan B coupon two categories, consumers can use in two districts of Beijing and Shanghai.

In addition to

Cooperation, new world department store also recently reached strategic cooperation with Samsung, Samsung NOTE4's latest mobile wallet function, consumers can download the new world department store coupons, to the store to cash in use.

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Liu Hong's sales process on Jingdong's "patting micro shop" is much simpler than Taobao, and it can be completed in less than 10 minutes. During this period, new products can also be put on the shelves, and goods data can be kept updated synchronously on Web pages and mobile phones.

Since then, Liu Hong's store -- "one meter fashion" will appear in many places, such as WeChat, mobile phone QQ and Guang Tong Tong.

Guang Tong Tong is the mobile advertising distribution platform of Tencent. Those advertisements attached to the end of WeChat public account are from here.

According to the habit of most people, consumers who try to buy goods will directly click on these advertisements. At this point, they will enter the merchandise page that is butted with WeChat, and consult and communicate with the WeChat service number that Liu Hong is bound in advance. Finally, they will complete the paction with WeChat.

Liu Hongsan left the HUAWEI advertising department a few years ago and joined the wave of online shopping.

In the most brilliant years, the annual sales volume of his clothing shop has reached nearly ten million yuan, but since then, it has become more and more strenuous, and the intensity of competition has gone beyond the imagination of their individual entrepreneurs.

In September 10, 2014, patting the micro shop announced its internal test, and Liu Hong was attracted by the characteristics that it could bind to the public account of WeChat, and pferred the store to the micro shop.

For the Jingdong trying to enter the C2C field, Liu Hong's example has positive significance, which means that the mobile shopping trend that the industry thinks is going to "break out" may happen.

In October 22nd, Jingdong announced that it had patted the micro shop to end its internal test and promoted it to more people.

On the same day, they also released a new product called "cheap auction", which can be launched on WeChat to make friends and buy products in a circle of friends.

"The biggest advantage of our investment is to start fast. As long as businesses accumulate 3000 fans through our platform, they are enough to operate themselves."

Kui Yingchun, vice president of Jingdong and President of pat Network, said.

She disclosed that with the support of WeChat and mobile QQ's advertising flow, the "patting micro shop" has accumulated 1000 shops and tens of millions of active users within one month.

Assets from Tencent, one of Jingdong's investors, played a role.

In March 2014, Tencent announced that its stake in Jingdong 15% has become its third largest shareholder. The price paid in addition to $214 million is also the entrance of WeChat and QQ clients to the advertising traffic. It also packed the original pat, Xun and QQ online purchases of Tencent.

What Tencent left behind in the field of e-commerce is a painful memory.

In order to compete with the Alibaba, it built or bought pat, Xun and Fu Tong according to the C2C, B2C and the plates paid, but the Tencent has been without a rise in the year, of which the acquisition comes from the net loss of 920 million yuan for three years, and finally decided to give up its own business and pfer into Jingdong.

Although B2C business started, Jingdong did not plan to give up C2C. The market may still have great prospects.

According to a statistics from AI consulting, although the growth rate of China's C2C market in 2013 dropped by 40% compared with the same period last year, the scale of mobile shopping pactions increased by 165% compared with the same period last year, of which a large part came from C2C.

In the traditional B2C e-commerce market, the two strong situation of Alibaba and Jingdong may be difficult to change in a short time. But because of the popularity of mobile terminals in the C2C market, this situation has not been experienced before, people's shopping behavior will be more fragmented, or the decision will be made according to the social relations between some friends. The traditional advertising mode of sales will weaken, even if the big companies do not know much about this.

For a sense of urgency and insecurity, in an internal conference in 2013, Alibaba founder Ma Yun even gave instructions to the wireless terminal business team to "destroy Taobao", and before the listing, Alibaba also acquired mobile browser UC, High German mobile navigation and other enterprises.

Liu Hong's personal experience can understand this very well.

After he moved his shop to patting a micro shop, he brought him 100 thousand of the daily turnover during the national day.

This is very similar to the situation that e-commerce has just been in the ascendant in China, that is, no matter big company or small entrepreneur, everyone has the chance.

Jingdong has made a bet: far from the mobile C2C business, no company can build enough advantages, and it also has access to WeChat and QQ traffic. The latter two provide many "free" support for sellers ready to open shop.