China Will Dominate The Future Global Leather Industry

"China is still the major producer and trading power of leather and related products in the future."

Mcgod, director of the Asia Pacific Leather Exhibition Co., Ltd., told reporters at the China International leather exhibition recently concluded that the rising cost of local labor in mainland China has made the domestic leather industry, especially footwear industry, face the competitive pressure from Asian countries.

This competition is just pushing the market to produce more high-quality products. But because China has a complete industrial chain that can fully dominate the industries such as leather making and footwear, it is almost impossible for the rest of the world to share too many market cakes from it.

The 2014 China International Leather Fair, China International Footwear Fair and China International bags, fur and Clothing Fair have just entered the seventeenth year.

The exhibition ushered in 1337 exhibitors from 38 countries and regions. The total exhibition area was 92000 square meters. Among them, the international exhibition area was 37000 square meters, and the internationalization effect continued to enlarge.

China Leather Association recently released the leather industry economic performance report shows that under the dual pressure of international and domestic economic situation, China in the first half of this year

The development trend remains stable.

In the 1-6 month of 2014, China's leather industry was exported by US $39 billion 720 million, an increase of 5.7% over the same period last year, and the growth rate dropped by 6.6 percentage points. Imports of US $4 billion 450 million, an increase of 12.1% over the same period last year, has accelerated by 6.2 percentage points.

The import growth of the whole industry is significant, and exports are obviously blocked.

In 1-6 months of this year, the whole country

The number of leather industry enterprises above 20 million yuan was 7736, and the sales revenue reached 587 billion 379 million yuan, up 10.40% from the same period last year, but the growth rate dropped 0.7 percentage points.

Su Chaoying, chairman of the China Leather Association, believes that China's leather industry will still be promising as the global economy gets warmer.

According to press reports,

During the period, all kinds of new products, new materials, new technology, new technology, new equipment, new information and so on are all available. The contents of various series of research and exchange activities are brilliant, conveying the latest positive energy of the global leather industry and related industries.

At the same time, the global leather industry business platform built around this exhibition, from all corners of the world buyers and sellers, has achieved zero distance, high efficiency and high level docking, boosting the industry to break through in the predicament.

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Looking around the tourism market in Shandong and surrounding provinces and cities, with the cooperation with travel agencies and relying on the latter's support for tourists, there seems to be no other commercial form other than leather city.

So, what is the reason why leather city will not hesitate to put the treasure that decides the life and death of the enterprise in the sprouting shopping tour?

It has been observed that the emergence of Lin Lin's all kinds of leather cities stems from the tragic efforts of China's leather industry to break through and survive in the domestic market in recent years.

Fortunately, as China's leather goods enterprises have long been committed to developing overseas markets, they haven't formed a multi-agent marketing mode like the domestic clothing market, though leather products are mostly clothing, bags, shoes and hats.

This allows it to face the end consumers directly, even on the basis of export prices, after many discount, still can get substantial profits, and thus have great attraction for consumers with fur complex.

At the same time, due to the large number of domestic leather enterprises and most of them are not large, they are unable to layout the whole country like other domestic apparel giants, forming a multi-level agent marketing system.

Under such circumstances, the leather city of Haining has introduced a professional market operation mode, creating a leather city such a business platform for leather enterprises to break through.

"Simply speaking, shopping trips originate from some tourists' interest in shopping far more than their interest in sightseeing and leisure, or in other words, they regard shopping as a special way of sightseeing and leisure, and this kind of tourists are mainly women." in recent years, Song Guangkun, chairman of Ji'nan new Feng Shang brand planning Co., Ltd., who has many business dealings with many travel agencies, has said that "when certain or certain commodities of a certain tourist destination have sufficient price advantage and attraction, Shopping Tours based on this kind of crowd will be established."

Fur products are typical luxury goods, and their target consumers are not very large after all. This determines that their marketing mode can only be precision marketing, which is the reason why many leather cities rely on travel agencies at the beginning of their opening.

"After all, they have a relatively fixed customer base established over many years, and a database that can provide a theoretical basis for precision marketing based on market segmentation."

Wen Guozheng said that the cooperation with travel agencies in advance can be regarded as a kind of precise advertising for target audience to some extent, and the word of mouth communication among consumers, such as fur and luxury goods, may be better than that of the ordinary mass media.

Once the word of mouth communication effect is generated, experience based will generally usher in a large scale and relatively stable self driving tourist flow.

The formation of self driving passenger flow is often seen as a sign that the leather city operation is on the right track.