Trademark Review Cooperation Center Examines Trademark Registration Applications Exceeding One Million Pieces

Reporters learned from the State Administration for Industry and Commerce Trademark Review and coordination center, since the August 14th Trademark Review battle to mobilize the conference, all the staff of the center to cheer up, take measures to carry out work.

As of October 17th, the centre spent more than two months reviewing trademark applications exceeding 1 million, accounting for 56% of the total number of trademark pending trials.

The time limit for trademark review is a matter of great concern to all sectors of society.

The twenty-eighth article of the new trademark law, which came into effect on May 1, 2014, stipulates: "the trademark office which applies for registration shall have completed the examination within nine months from the date of receipt of the application documents for trademark registration, and shall make preliminary examination and verification announcement in conformity with the relevant provisions of this law."

According to the reporter, after the promulgation of the new law in August 30, 2013, SAIC strengthened the internal management through the reform of the working mechanism, fully mobilized the enthusiasm of the censorship, and rationally allocated the strength of the review.

The review cycle meets the requirements of the new law.

However, the reality that we can not ignore is that in recent years, China's trademark registration applications continued to grow rapidly, and the number of trademark applications in 2013 was close to 2 million.

In the first 3 months of 2014, the number of trademark registration applications reached 460 thousand and 800, an increase of 19.4% over the same period last year.

The contradiction between the sharp increase in trademark registration applications and the serious shortage of trademark review power is still very prominent.

The Party committee of the State Administration for Industry and Commerce attached great importance to the backlog of trademark censorship, and held several meetings for special research.

The trademark inspection cooperation center is based on the reply issued by the Central Committee for the renaming of the Tongda trademark service center of the State Administration for Industry and Commerce (Central Committee 2014, 55) and the notice of the SAIC on renaming the Tongda Trademark Service Center (industrial and commercial character 2014 [126]), which was renamed from the original Tongda trademark service center, and is mainly responsible for the trademark auxiliary examination.

The Tongda trademark service center has been renamed and upgraded to the Trademark Review and cooperation center. It is an important step for the country to promote the implementation of the trademark strategy and an important measure to implement the reform of the trademark inspection of the State Administration for Industry and commerce. It fully reflects the importance attached by the party headquarters to the trademark work.

When the review cooperation center was established, the number of applications for trademark registration has been up to 2 million 165 thousand, and trademark review has yet to be processed in 72 thousand cases.

In addition, there are a total of about 1 million 250 thousand applications for trademark application and formal examination, with a backlog of about 500 thousand pieces of foreign documents, and Trademark Review and appraisal work is facing a grim situation.

In August 14th, the Trademark Review and cooperation center held a mobilization meeting for trademark inspection.

The meeting called for the integration of ideas and actions to the decision making and deployment of the Party committee of the general assembly.

In the interview, the reporter learned that the Trademark Review cooperation center has formulated 10 institutional measures, including strict implementation of the target responsibility system, the implementation of performance award and punishment system, the launching of the "I am a party member" campaign, the convening of the three level review regular meeting, and the launching of the "trademark inspection ten experts" election activities, and so on, and strive to complete the trademark registration application review task.

The substantial increase in the volume of trademark registration has directly led to a substantial increase in the base data volume of the trademark database.

The Trademark Review cooperation center requires all staff to resolutely put an end to censorship standards and reduce censorship items in trademark review.

To review acts such as omission.

At the same time, the center attaches great importance to both the quality and quantity of examination. It requires the examiners to examine in accordance with the criteria and operation rules, and improve the efficiency of the examination, and has achieved good results.

In the case of a substantial increase in censorship, the center should pay close attention to the quality of the review, and dare to take the initiative to investigate and expose problems.

In the first month of the assault quality inspection, the center gave more than 20 adjunct examiners with quality problems to the punishment of performance penalty, effectively safeguarding the interests of trademark applicants.