Golden Rule Of Digital Marketing In The Age Of Social Media

For those

On the Internet, the concern of the digital age is "Zan", "micro-blog" and "Browse".

Audience is a new currency that measures brand value.

But in the tumultuous social media, blog articles and updates, how can a company pay attention to and listen to their marketing information? How can we overcome public disdain and doubt about advertising, even if they are in the digital age?

Of course, there are a lot of obstacles here.

But no matter what the result is, it can still be done.

Earlier last week, LinkedIn held a conference on marketing public relations professionals to discuss how to use LinkedIn (which is, of course) to promote brands so that they can be heard online.

The meeting is full of marketing rhetoric and some cunning ideas, such as using blog articles to integrate marketing information with what readers really want to read, such as employment advice or recipes.

For those whose job is to brainwash the public, these are undoubtedly the sounds of nature.

And those who passively accept the information.

You need to think carefully about what appears on Facebook, Twitter and LinkedIn.

Here are some important points to note.

1. too much content.

In the digital age, it is hard to let your voice pass through all the noise and be heard by the public. Especially, a lot of noise is triggered by companies pushing their own content.

"People are talking about how to become a victim of not concentrating on driving," said Katie TV, the former TV host.

She sincerely sighed that it was hard to keep up with all these things.

"I feel like a victim who doesn't concentrate on life.

There's too much information. "

In truth.

Some marketers like to convey information through blogs, while others avoid doing so.

The latter should not be forced to publish such posts, which will only increase some worthless clamor.

In the final analysis, unless you have something to say, don't voice in social media.

2. but adding dialogues will generate traffic.

Somewhat

But it is not necessary to write long articles.

LinkedIn spokesman Catherine Fisher said it is equally effective to update status or share interesting stories on social networks.

Appearing and posting on multiple websites can create audiences.

But it is best not to increase information confusion, do not put a lot of energy to write some rarely seen blog.

You can write short and good words.

No matter how terrible it is, how to empower employees to share social media is also important.

"Employees have incredible influence," says LinkedIn CEO Geoff Wiener.

But wait! Isn't that against the first point? There's already too much marketing information.

3. good content must be sincere.

Authentic marketing information is a good thing.

They do not talk about a product, nor do they brag about the company that is selling it.

They talk with people and talk with their emotions.

This will be heard.

Or everyone says so.

"Good content will always spread like a virus," Couric said.

Now she is hosting a digital news program for the Yahoo Corp (Yahoo).

Bob Sheikh, chief technology officer of Symantec Corp, a security software producer, explains the truthful cornerstone of Symantec.

He never wrote articles for products, and because of this, readers trusted him (or at least he said so).

"It's emotional," he said.

"Creating content is about capturing people's hearts."

That's right.

Of course, we will not ask how much credibility these contents need to represent your company to capture people's hearts.