Beijing Xinguang World Has Changed Its Name.

According to a person familiar with the matter, the king of a single store in the mainland department may be renamed "SKP" (the acronym for Shin Kong Place in Singapore). It is also understood that if the name of the Beijing Xinguang world is changed, it may be related to the use period of the trademark. However, the Beijing Commercial Daily reporter repeatedly called the Beijing Hualian yesterday without reply.

　　 Whose new world

Perhaps it is new light and three Yue that will be arranged next year in Suzhou and Chengdu in the next year, which will stimulate the nerves of Beijing's new horizons. As the brand ownership belongs to shinguang three Yue, Beijing Xinguang world, which controls the main management power by Beijing Hualian, is being renamed. Yesterday, Beijing Commercial Daily reporter called Beijing Xinguang Tiandi telephone, the tone is still the new light world. Another person familiar with the matter said that Beijing Xinguang world may also be renamed "Hualian International City". However, this has not been officially confirmed.

Before announces the "in" product line in Yintai, the name change of Lotte Yintai department is also very low key, until the name of "in88" has been placed on the facade of the shopping mall. According to a person familiar with the matter, Beijing Xinguang heaven and earth had changed its name earlier, but it can not be said at the moment. Beijing Commercial Daily reporter yesterday sent a concurrent email to the relevant person in charge of Beijing Xinguang heaven and earth to understand the situation, but as of press time, there was still no reply.

Xin Guang San Yue, a person in charge, revealed to reporters yesterday that the board of directors of Beijing Xinguang world did put forward the idea of renaming, but it is not convenient to disclose it to the outside world. Specific external publicity matters need to be informed by the Beijing Hualian. These people also confirmed to reporters that "new light world". brand It belongs to Xin Guang San Yue.

　　 The scissors are still messed up.

In March 2006, Taiwan Xin Guang San Yue and Beijing local brand Hualian jointly established the Beijing Xinguang Tiandi project with 50% shareholding modes. According to a person familiar with the matter, at that time, in order to bring more eye-catching brands to Beijing Xinguang world, Shin Guang San Yue sacrificed part of Taiwan's interests in attracting investment and other links.

According to the reporter's visit, at present, the new light world located in CBD almost brings together all the well-known luxury brands and high-end brands. Although the rent is expensive, as long as there is a first-line brand of the Chinese market, most will regard the new world as an important choice. The strong brand lineup and perfect shopping environment make Xinguang world become popular in Beijing and become a commercial landmark. In 2011, Beijing Xinguang heaven and earth, with its sales of 6 billion 500 million yuan, became the single store champion in the department store of the mainland, and defeated the Hangzhou Tower which won the champion for four years.

But not for long, under the aura. Johan And Beijing Hualian still failed to withstand the test of "equity control" on management. After six years of cooperation, Beijing Hualian and shinu Guang San Yue split up because of disputes over management rights. The new director of the new three light Vietnam said that Shin Kong San Yue still had some stake in shinguang world, but it did not participate in daily management. It was only a staff member who acted as a consultant to assist in operation. This means that after the completion of initial investment and so on, the follow-up work is basically controlled by Beijing Hualian.

It is reported that the rush of the brand name of "Xinguang Tiandi" has been escalated by the new light and three cross over the brand name of "Xinguang Tiandi". However, the above information was not officially recognized by either side.

　　 Story to be continued

New light three Yue and Beijing Hualian This is not the end of the story. Next year, shinguang San Yue will open two department stores in Chengdu and Suzhou. In 2016, there will be a department store in Chongqing. The names of these three stores are just "shinguang Tiandi". The three shinguang world will not have the figure of Beijing Hualian. Originally wanted to build Beijing's shinguang world in eight years ago, although the brand expansion has been delayed for several years, the goal has finally been achieved. In the view of the industry, having the brand of Xinguang world, plus its own operation capability, will be an important guarantee for the development of shinguang three Yue. At present, there are many new stores in Taiwan, but the market is relatively mature and limited, so it is urgent to find new profit points.

In the eyes of business experts, renaming may not have much impact on the operation of Beijing Xinguang world. However, Beijing Hualian has also been involved in shopping centers and outlets. It has no new investment and operation support.

Beijing Hualian's hualian comprehensive Mid-term Financial report shows that the net profit of the company soared 246.45% to 113 million yuan. Behind the bright figures, the support for the Hualian union is government subsidies and subsidiary equity sales. During the reporting period, the Hualian comprehensive supermarket received 9 subsidies, including a total of 14 million 692 thousand and 400 government subsidies, including price reduction, meat prices, cooking oil price limits, distribution centers, special funds for the development of services, and commercial energy conservation projects. Despite many support, Hualian comprehensive management itself is not ideal. According to the financial report, the operating profit of the company decreased by 63.68% because of the increase in expenses than the increase in revenue.