Choosing Clothes To Join In Business Is A Must.

First, do a full market research on the location of the store, the shopping center and the planned shop location, including the surrounding brand style, sales status, clothing affiliate target consumers, consumers' characteristics, the status of the residents around the business circle, the flow of people, the trend of the flow of people, age, rent and so on.

Two, oneself

Then according to the assessment of the local market, make an investment plan, rent input, decoration investment, personnel costs, and the basic conditions of the brand supplier, such as: clothing brand margin, prop input costs, the first batch of goods, liquidity and so on.

Mature brands require high and immature nature.

Low but the success rate is not enough! That's the way to enter the brand.

1. business philosophy

Knowing the basic growth process of an enterprise is enough to know the operability of the brand.

As the saying goes, what bosses are there? Let's know more about the status quo and future development of enterprises.

2. commodity combination

Commodity positioning: is it consistent with local market positioning?

Commodity style: is it in line with local consumers?

Price positioning of commodities: is it in line with local market positioning?

Series products and color: whether the combination of series products has a certain representativeness with the local market, whether the color system grasps the prevailing trend of the local market, whether the fabric is competitive with the price and the market.

3. company management

Internal management: the company's organizational structure is reasonable? What is the quality of personnel?

External management: what are the requirements for customers? Why?

4. productivity

Supply capability is the most basic success factor for a brand. What is the listing plan for apparel affiliate products? How long is the production period?

5. logistics logistics support

How to operate operation management, logistics management process in time.

How about the support of promotion and logistics?

6. concept of image

Whether the image is competitive, whether the basic hue is compatible with the clothing color, whether the window display really highlights the product theme, whether the decoration cost is expensive, the practicality of the props, the time of making props, and the difficulty in making it.

7. training services

Professional knowledge training, sales skills training, display skills training, clothing store management training.