Red Dragonfly Group And Opper Cross Border Cooperation For Fashion Show

"Let the heart go home, let the capital go home and let the culture go home". In from October 24th to 26th, at the 2014 China (Wenzhou) international fashion consumption exhibition and the tenth Light Industry Products Fair held at the Wenzhou International Convention and Exhibition Center, the Red Dragonfly Group and Australia oper Furniture Co., Ltd. jointly launched the theme of "going home" to become the only cross-border cooperation exhibition company in the exhibition, attracting many observers and media reporters to stop and watch.

Red dragonfly and opper executives said that the two companies with different products can join hands in the exhibition, mainly due to their boundless love for art and their relentless pursuit of handicrafts. They hope that through this way of cooperation, they can keep watch on art and convey skills.

As two private enterprises in Wenzhou, the red dragonfly and Australian opper are filled with "heroic pity" in their business philosophy, artistic practice and product requirements.

At this exhibition, whether it is the Goodyear handmade shoes of red dragonfly, or the pottery (ouyao) handicraft introduced by Australia, the birth of each piece is deeply impressed by the mark of time precipitation, which is not only a higher requirement for product quality, but also a classical interpretation of the opponent's craft.

For example, the Red Dragonfly Goodyear handmade shoes adopt the world's top shoe manufacturing technology. In addition to inviting advanced craftsmen to manually measure, the infoot human foot laser 3D scanner has been specially introduced from abroad to measure three-dimensional data of feet, and tailor shoes for consumers, providing unique and ingenious experience.

AOPO's ceramic products have broken through the high end ceramic products on the shelf, only the shackles of furnishings, and restored their original practical value, so that more people can enjoy the long history and wonderful charm of Wenzhou's cellar through these works of art mixed with soil and flame.

In addition, the inheritance of Chinese culture is also an important factor contributing to the "good marriage" between the two enterprises.

As we all know, the red dragonfly is always responsible for inheriting Chinese shoe culture. Jin Bo, chairman and chief executive of Red Dragonfly Group, established the first national shoe culture museum many years ago, the Museum of Chinese shoe culture, the shoe science and Technology Museum of shoe making technology and footwear research and development, and the first Chinese shoe culture dictionary. It created the perfect combination of traditional culture and modern industry while building the soft power of corporate culture.

Coincidentally, Zhu Xiaojie, the chief designer of opper furniture, is the chief designer of Wenzhou Australia.

From the Three Kingdoms period to the more than 100 pieces of Ou cellar boutique in the Southern Song Dynasty, visitors can get close contact with the history and culture of ouyao.

Qian Jinbo believes that ceramics and hand-made shoes, the former for space decoration, the latter for the comfort of both feet and services, the two seemingly unrelated, actually there are countless ties, because the birth of every classic article requires rich experience, exquisite workmanship and suitable materials, and quietly taste them is the best respect for time and art.

It is reported that the red dragonfly and Australia and Macao will continue to explore new cross-border cooperation models and jointly carry forward the Chinese traditional culture on the basis of the joint exhibition.

Art on fingertips

When Goodyear dragonfly's hand-made shoes and opper's ceramic handicrafts were unveiled at the "2014 China (Wenzhou) international fashion consumption exhibition and tenth light industry products fair", we saw the visual feast, leaving behind the culture on the fingertips.

If you want to use one

To tell about 5000 years of Chinese civilization, ceramics are undoubtedly the best witnesses.

As early as the sixteenth Century B.C., ceramics broke into the world of human beings. It entered the cellar, colored out the cellar, the beauty of Icy Veins, and struck the boundaries of beauty and ugliness. It melted the simplicity with the magic. It was like an eloquence burning through the fire. In the depth of history, we told the story of earth and fire from generation to generation.

The birth of each piece of ceramic works should be followed by seven steps: raw material selection, glaze formula calculation, billet preparation, forming, drying of the green body, glaze and glaze preparation, firing and so on. When the utensils and glazes are integrated together, the aesthetic release of the three items of clay, glaze and fire can be completed.

Ceramics innuendo the soul of the Chinese. The rustic and honest place is a Chinese culture, or calm or elegant, or leisurely or joyful. It is an ancient and young life leaping in a long history.

With the rise and development of industrial civilization, the modern ceramic technology represented by opper is a way of adjusting itself to the production mode of high-tech industry, which shows a distinct personality by grasping materials, technology, tools, scales and proportions.

The craft of hand-made shoes is closely related to modern ceramic technology, but also needs to be precipitated by time, creativity and art.

For example, the Goodyear hand-made shoe launched by the red dragonfly at this exhibition is a beautiful product like ceramic technology.

When Sir Charles Gotts, who was invented more than 200 years ago, invented the "Goodyear extension structure shoe making technology", he would not have thought that this technology would be used in the world's top shoe manufacturing process.

The Goodyear hand shoes use the double stitching of the inner and outer edges to firmly integrate the upper and the soles together.

Impact and twisting.

A cavity is formed between the sole and the bottom of the shoe, which can be isolated from the moisture and ensure the maximum permeability and sweat perspiration of the leather shoes.

In the first half month of wearing, the sole will be remodeled as the footstep, so that it will become a pair of sole with foot shape. When walking, it will reach a comfortable and comfortable result.

It is worth mentioning that every Goodyear handmade shoe is a gift of time, because it takes four to six months from the foot to the finished product. After more than 300 processes, each process contains the originality and design of the advanced manual worker, plus the customized shoe last, so that each owner can feel the unique private custom.

On the basis of absorbing the essence of Chinese and Western culture, the red dragonfly and the Australian porcelain cross the exhibition of ceramic and hand-made shoes constantly challenge traditional concepts and aesthetic inertia, while pursuing the emotional appeal, continuing the endless artistic imagination of mankind.