Designers And Light Luxury Brands Invade Big Cities In China

This Tuesday, the VINCE CAMUTO, the most popular designer in the United States, opened on the first floor of Wu Shang square. It also opened the curtain for the 2014 young luxury brands to enter Wuhan. Then, MCM, TORY BURCH, Karl Lagerfel and other international famous luxury brands and designer brands will also enter Wuhan International Plaza, and they will all plan to open in the year.

Of course, Michael Kors, the leader of light luxury brand, has not yet opened a store in Wuhan, but Wuhan has also entered the next stage of its expansion.

Light luxury brands look at the first tier cities in Wuhan

Speaking of the brand of VINCE CAMUTO, you may not be familiar with it. But you can not help but know the designer Vince of the brand. Now the most famous shoe designer in America is him. Even BCBG's boots, TORY BURCH's flat shoes are definitely not from his hands design.

The designer from New York, USA, put his own brand of third domestic counters in Wuhan.

When reporters asked why they were different from the big brands, they did not choose the first tier cities in China. Instead, they opened 3 stores in Shenzhen, Dalian and Wuhan.

The brand side official said: "first of all, the provincial capitals such as Wuhan are consuming their power. Besides, the shopping mall such as Wu Shang square is also very popular with the brand. For a quasi tier city like Wuhan, they have great confidence in the consumption power of the market."

And after the famous shoe shoe brand has been in Wuhan, the MCM and TORY BURCH we have been pursuing these years will also open in Wuhan.

The luxury brand has been red in the past two years.

How red is luxury? In 2013, Michael Kors, a luxury luxury brand, ranked eighth in a number of veteran luxury brands with a market value of 16 billion 500 million US dollars, while Kate Spade reported that its 2013 third quarter sales even rose by 76.4% over the same period.

In the past two years, Michael Kors, Tory Burch, Kate Spade these luxury luxury brands have replaced the Chanel, Dior, Louis Vuitton and so on, becoming the most popular hot pursuit of seafood shopping.

It is not hard to see that last year, the global luxury industry was hit by a low level in China. Many brands were caught in a "closed shop" trend, but more and more light luxury brands began to live together with the old luxury goods stores.

The simplicity, trend and personality of light luxury brands cater to the fashion spirit pursued by modern people. Compared with luxuries, the more acceptable price is the most important reason for the luxury brand to become the "blue ocean" after the weakness of the luxury market in the global market.

For example, the price of light luxury brands represented by Michael Kors, Kate Spade and so on are mostly around 400 US dollars, while the entry prices of traditional luxury brands such as Louis Vuitton and Gucci are priced at US $1000.

In addition to the women who love luxury, many luxury brands now turn their attention to men.

Kate Spade has launched Jack Spade, a product line specially designed for men. At present, Asia has only counters in Tokyo and Bangkok, while many men in China pursue this Kate Spade product line through the sea.

Besides Hai Tao, more and more light luxury brands are also entering Wuhan.

Now walking out of the subway line 2, at the entrance of Guoguang, it has undoubtedly become a fashionable male boutique man's heaven and earth.

15 major international brands and light extravagant men's wear are lined up. If you think that Givenchy's show is too lavish and expensive, G- Givenchy will make you very friendly. First of all, it is not too luxurious. Another discount of one to two times a year is very popular with fashionable men.

In addition, in addition to light luxury, there are many designer brands are also gathered here, Mitsumoto Teruji, Mark, Jacob, Robert Cavalli are all the fashion circles.

UP point of view

"Light extravagance" has been reduced to

For example, not long ago, Kate Spade launched the 71% off special sale promotion campaign on the US official website to let many fans who love it crazily grab goods, and sigh that it has more and more "cabbage products" flavor.

According to the latest information, Kate Spade and Michael Kors have shown signs of hard sales and gross profit margins. All these make light luxury brands more and more like the fast fashion of luxury goods industry. Once the price and update speed can not meet the needs of consumers, sales will stagnate immediately.

How to get out of this predicament is the biggest problem faced by the current luxury brand.

We need to be vigilant.

Just as Michael Kors has won a big win in the contest between Coach and Coach, it is precisely because Coach's conservatism has given Michael Kors more opportunities to shine.

In addition to the main leather products, the light luxury brand of the rising star also produces glasses, watches, shoes, jewelry and all other peripheral products, even including home furnishing, providing one-stop service and experience and is well received.

But in order to keep up with the trend elements, even at the risk of "plagiarism", attracting customers with the advantage of low price, but risking the risk of becoming a fast fashion brand, once the impression is formed, it will be hard to restore the image of the light luxury brand.

Therefore, if the luxury brand wants to maintain its vigor advantage, I still need to make more efforts in design innovation.