BC Fur Is Going To Enter The Chinese Market With Copenhagen Fur Strong.

October coincided with the holding of the Danish Cultural Festival in China. Copenhagen fur introduced Andersen's fairy tale into the fur field, playing a cross-border fashion. Fashion never refuses new inspiration. "Copenhagen has always been a company that loves challenges." Song Yundi, vice president of fur marketing in Copenhagen, said: "we are willing to accept any innovative ideas and inspiration collision" Ditte Hejberg Sorknaes.

　　 Copenhagen fur pays attention to the training of designers

Six months ago, Song Yundi contacted the Danish Andersen foundation. The two sides decided to work together to promote cultural exchanges and promotion for Andersen's fairy tales. The fusion of these two themes is the first time in the world. There are many challenges in the communication between fur and designers in Copenhagen. But the success of this show also gives the audience a fresh look and brings more inspiration to the fur industry.

The choice of the 4 fairy tale is the restriction of the Copenhagen fur as a sponsor to the designer, because the company hopes to bring different perspectives and values to the audience. "Pea Princess is the classic classic Cinderella Princess." Thumbelina is more inclined to talk about nature. The little mermaid and Nightingale also have their own themes, "Song Yundi said. Apart from the theme, there are few other restrictions. Copenhagen fur gives designers great freedom, hoping to let designers play their full role and interpret wider fields.

"An important part of the promotion of fur in Copenhagen is the cooperation with designers," said Cui Yiyun, President of Copenhagen fur China. "As a fabric supplier, we need more designers to bring their ideas and inspiration into innovation through our fabric. We try to do some innovative work in every field of design. " Copenhagen fur has a large designer cooperation project in China, including some mature designers, including emerging designers, who all have strategic cooperation. Copenhagen fur will encourage young designers to accept leather fabrics and incorporate them into their design works.

In addition to working with designers in China, Copenhagen fur will invite some Chinese designers to take part in various design projects in Denmark. Danish headquarters has a large design center, with its own technicians and workshops. Every year, some designers who have more ideas are selected from the globe to see the design center. At the same time, the student design competition will be held around the world. The award-winning students will be invited to study in the headquarters design center. Copenhagen has been making efforts in designing exchanges.

　　 BC fur attaches importance to inheriting and integrating design into life

Birger Christensen (BC fur) originated in 1869, with fur as the core of the brand. Its long history has made a few legendary figures in the world. Every piece of fur comes from the world's most famous fur, nearly demanding exquisite craft, persistent pursuit of perfection and attention to detail. It has been rooted in the soul of the brand for more than 100 years.

This time, we joined hands with Copenhagen to make strong cooperation. BC fur combines its own fine tradition with Copenhagen's excellent fur fabrics. In this fairy tale fashion show, the theme of Princess pea splendor, which lays a good foundation for BC fur to enter the Chinese market.

When it comes to how to make BC fur a century classic brand, Morton, the company's import and export manager, said: "we are family businesses. The pursuit of quality and technology is actually because we as a family business, the direction and strategy of operation is deeply integrated into the family genes. Persistence, persistence and longing for quality and technology are the foundation of enterprise survival. This gene has been passed down from generation to generation. Because of this persistence, we can constantly learn new things to improve ourselves.

Now consumers are facing more and more choices, and consumption is changing faster and faster. However, no matter how it changes, the three key words in the field of fashion industry are quality, story and history. When consumers enter the experience shop of BC fur, it will be obvious that BC fur is more expensive than other brands of fur, but they know clearly that they have chosen exquisite workmanship and have a long history of brand. Especially in the western market, they accept the story of the brand family heritage.

Because BC fur has excellent quality, consumers will think that buying BC fur is actually an investment. This fur brings them different feelings and will accompany them for a longer time. BC's fur is usually used for a long time. A woman from Beijing has been living in Canada. She bought enough BC fur for 15 years ago and is still in use. If all aspects of maintenance are done correctly, BC fur can be worn for 20-25 years, ensuring a very long life cycle.

Morton introduced the inspiration from the BC fur design team from all aspects of their lives. It might have been some inspiration on the way to work, or it might have been some inspiration when you were on vacation in Paris or New York. They gathered these ideas together and finished the design of the new series. For BC fur, this season's design continues the usual practice of using the best designers to bring you the best sense of comfort. The aim is to enable everyone to dress up and get real use in everyday life. This season's design still maintains a very strong practical theme. Morton believes that the future direction of fur fabric should be integrated into people's daily life.

　　 The combination of new trends and traditions of fur is the future direction.

Compared with 20 years ago, today's fur has seen a lot of audiences. Big designer clothing basically involves fur. Whether or not Accessories The border or the whole dress is interwoven with fur. Entering the retail channel can often see the figure of fur, proving that fur is not only aimed at high-end customers, but also from the fabric material itself to the middle end customers. More and more consumers are beginning to approve fur. Fabric And choose it.

At present, the fashion industry is more popular than traditional men's wear. Some fashionable elements of women may be used in men's clothing design. This combination method also absorbs in the design of BC fur. In general, it is in line with the trend of fashion.

The use of fur is long and fashion is changing every year. How to reconcile the relationship between the cycle of use and the changing trend of fashion? Mr. Morton gave the answer.

For fur, though the fashion is changing, there are still some classic things that will continue. Like the Chanel jacket, the classic design can surpass the limitation of time and space. Because the service life of fur is relatively long, after a period of time, consumers can return to the shop to find professional technicians to help adjust some details, and make fur products more in line with the current trend of products.

The old money is changed to new style, which not only guarantees the service life, but also keeps up with the trend of fashion. At present, the BC fur service is only available in the Danish market, and is expected to be introduced into China in the future.

at present BC fur There is no physical store in the country, there is only one showroom. Based on this exhibition room, it is a very important step to enter the Chinese market for the BC fur market through the display of hotels and private clubs and other display activities in the important markets of the country. It is hoped that through this period, we can better understand the needs of China's consumer market and related customers.

Morton revealed that BC fur wants to open stores in Beijing in 2015 or 2016.

Morton emphasized that the cooperation between BC fur and Copenhagen fur has been going on for quite a long time. Copenhagen fur plays an important role in the BC fur business mode. BC fur has been purchasing high quality raw materials from Copenhagen fur, and this partnership will continue. It may be ten years, twenty years or even longer. Every year, the two companies gather to discuss what will be done this year to help two brands grow together.

At the end of the interview, reporters saw that the two-dimensional code of Copenhagen fur was brushed in the prominent position of the exhibition hall. Cui Yiyun has his own views on the use of new media. Although fur industry is generally regarded as a traditional handicraft industry, she believes that in the new environment, consumers are changing and industries should follow suit. The new social media has a wide range of communication. It can communicate effectively with groups that need communication, and achieve more regular and closer communication. Unlike traditional advertising, it may be passive and purposeful. New media can enable companies to make two-way choices, pushing different customized information every day to bring new opportunities for promotion to traditional industries.