O2O Shopping Show Tens Of Billions Of Yuan Sunning'S Singles Day Campaign

Upper part of the line.

Tesco will take out 5 million products to hold "buy 2 pay 1", 0 yuan "flash pat" and other special activities.

Under the offline part, Suning stores will also launch special services such as self mentioning and free film placement. The store will serve as a self starting point and distribution point to ensure the 2 hours' rush hour and half day service during the period of November 11th.

Target ten billion yuan

At suning.com headquarters in Nanjing, almost all members are "vigilant".

The countdown cards were posted on every office area in November 11th.

In less than a week, the sixth quarter "double 11" will go to war.

In fact, since October, it has been on alert.

Suning's O2O Shopping Festival will enter four outlets from stores, websites, mobile phones and TV.

In terms of participation in the category, not only Suning self operated channel products, but also the stationed merchants of the open platform will also participate.

In terms of sales promotion, Suning will extend the previous two main marketing products and 0 yuan flash auction.

In order to have a better sense of experience and service, Suning has put forward a number of value-added services, including rapid logistics, half day, easy to pay, surprise, S code privileges and free cleaning hood and air conditioners.

Under the background of the Internet age, Suning, after the electrical pformation, is better at communicating and interacting with consumers in the two fields of online and offline.

During the O2O Shopping Festival, Suning will give consumers S code features, code buying, WeChat red packets, games, surprise marketing, and so on.

According to Li Bin, executive vice president of Suning operations headquarters, sunning has a target of more than ten billion yuan for the expected sales.

However, regardless of whether the goal is achieved, Suning attached more importance to a better sense of experience for consumers to participate in activities.

The O2O Shopping Festival has been held for the two time. In Li Bin's view, the shopping festival is not entirely about competitors, but also based on Suning's understanding of users, hoping to give consumers more service and user experience.

The open platform is an important part of Suning's strategy of "super electrification".

After a year of investment, there are more than 10000 merchants and SKU up to 6 million.

Platform merchants are the first to participate in the O2O Shopping Festival. In order to screen out more sophisticated products, Suning brought together the main venue merchants in advance, asking their heads to bring computers and samples of explosive products to suning.com headquarters to communicate and discuss plans in advance.

In the selection of merchants in the main venue, Suning did not adopt competitive bidding ranking and so on to select brand merchants. Instead, they sold the historical sales data and users' actual demand, and opened them to the platform merchants free of charge.

Not only that, Suning will open its store to the third party businesses for the first time, easy to sell direct selling area, electronic display screen, physical samples, and "thousands of troops".

All of these will also serve as tools for platform businesses and shops drainage.

In October 26th, stores had opened the function of "store payment" for platform businesses.

Suning will receive a cash bonus of 1%-5% sales for completion of sales targets.

At the end of this year, Suning will open up logistics and small loan functions to third party businesses.

In order to make the flow of funds between suppliers and platform merchants smooth, in terms of supply chain financing, Suning, driven by big data and wind control models, provides unsecured and unsecured fast loan services to suppliers and platform businesses. It has provided loans to thousands of suppliers, and has accumulated more than 10 billion yuan as of September.

In November 11th, the battlefield was not only in a second tier city, but sunning still stepped up.

Li Bin said Suning has accelerated the development of the three or four tier market.

In his view, goods and services are the two key points of channel sinking.

Compared with the entry of goods, service entry is the most important problem.

Mainly solve logistics, after-sales service station, etc.

In addition to the traditional retail businesses such as chain convenience stores, for the electric business enterprises, after a long period of occupation of a second tier city, the vast market in the countryside will become the next blue line of online shopping.

Data show that last year China's online shopping consumption growth rate, the county market is 13.6 percentage points higher than the urban area.

Channel sinking has become an important way to expand the electricity supplier.

In Beijing, in order to further expand the modern circulation network service function in rural areas and promote online consumption in rural areas, the Beijing Municipal Commerce Commission announced that it intends to promote cooperation between Beijing thousand village enterprises and electric business enterprises, and will develop thousands of village and township enterprises to develop an electric business distribution station.