The Thirteenth Dalang Textile Fair Innovation And Exhibition Mode
Here world Clothing and shoes The Xiaobian network introduces the thirteenth Dalang Textile Fair innovation and exhibition mode.
It has been 13 years since the establishment of Dalang weaving trade fair. The annual Dalang weaving trade fair is like a mirror, showing the footsteps and the growing "shadow" of big wool weaving. Today, the Dalang weaving trade fair is not only the fashion stage for the domestic wool industry, but also the innovation platform for China's wool weaving industry. During the annual weaving ceremony, new products and new technologies from all over the country compete for beauty, fashion trends and fashion show are also bringing new demeanor to China's wool industry.
From November 6th to 11, the thirteenth China (Dalang) International Wool Textile Fair will open. In the face of the new journey, how to innovate the mode of Dalang textile trade fair, and shoulder the strong backing of industrial clusters and China's wool weaving industry?
Compared with previous years, the current weaving ceremony will carry out two innovative reforms in the exhibition mode, and more new elements will emerge.
new pattern
Weaving was first sponsored by folk.
Innovate the exhibition mode, the government retire to the second tier, and the trade association takes the baton.
The thirteenth Dalang weaving Fair will continue to take the theme of "beautiful Dalang of fashion weaving city" as the theme, and give full play to the leading role of 4 "Dalang elements", such as "Dalang price, Dalang standard, Dalang market and Dalang platform", so as to promote the development of "weaving trade" to market, internationalization and specialization.
And the weaving conference will continue to innovate. The exhibition time was adjusted from the original 4 days to 6 days, the exhibition time was extended and the Dalang sweater Shopping Festival was held for the first time. At the same time, the exhibition has adjusted the main contractor, sponsored by the textile industry branch of China Council for the promotion of international trade, the China Wool Textile Industry Association, and the Dongguan wool textile industry association.
Wool star enterprises unveiled
The thirteenth Dalang weaving fair, such as Ji Fandeng, Ying and Qi, the impression of prairie, Baodi Lesi, lizzao, Ying Wei, QQ, roll curly Mao, Myrt, F1000 and many other brands of wool star brands will be unveiled together, weaving the main venue of the wool textile business center into a starry gleam merchant sea.
Saussurea group is the first textile enterprise to produce cashmere products in China. In 2013, the total assets of the company were 1 billion 100 million yuan, sales income was 910 million yuan, and foreign exchange earning was nearly 40 million U. S. dollars. "This year is the second year to participate in the weaving trade fair. Last year, the company's" red lotus "participated in the exhibition, and achieved good results during the weaving conference. Saussurea responsible person said that in view of the success of last year's exhibitors, this year, enterprises pay more attention to weaving trade fair.
The Guangdong textile industry also attracted the leading enterprises of the clothing industry in Guangdong - Aihua group to attend the exhibition. The group has researched and designed nearly 10000 new sweaters a year, and has more than 5 million sets of production capacity. The group pays attention to the original design of products, with the concept of "combing the source" as the design concept and integrating the embroidery technology into the international fashion center. It is the leader of the "tide style craft" clothing, playing an exemplary and flagship role in the industry.
Will attract more high-end foreign businessmen
In addition to the 4 day's adjustment of 6 days, the "weaving fair" has also adjusted the layout of the booth. The original uniform 60 square meter special exhibition booth has been adjusted to three different specifications of 60 square meters, 48 square meters and 30 square meters.
The director of the exhibitors said that the reform and adjustment of this exhibition is to serve the exhibitors in a more humane way, and the government departments no longer serve as the main contractors, giving full play to the influence and professionalism of the trade associations. Compared with previous years, this year's exhibition activities are richer, more professional, more distinctive and attractive.
For the first time, the textile industry cooperation with the European Union of industry and commerce. The move not only promotes the "Dalang" wool brand to the European and American countries, but also brings more high-quality foreign merchants to this "weaving trade fair".
Since the beginning of this year, the organization of Da Long Mao weaving organized a group with the image of "big wool weaving". It participated in the fifteenth China Textile and garment trade exhibition (New York) in July and the Go Tex international textile procurement exhibition in Brazil, St Paul in October. Many foreign activities have promoted the brand effect of "big wool weaving", and have been recognized by foreign business associations such as the European Union Chamber of Commerce and industry.
The Textile Fair also invited businessmen from various parts of the country to focus on strengthening cooperation with industry associations and garment markets. During the weaving period, they will come to visit the procurements. At the 116 Canton Fair, we will organize a group of Canton Fair purchasers to come to Dalang to carry out procurement docking with key wool weaving enterprises.
New platform
Hair textile business first released fashion release
Organize 10 business enterprises to hold special clothing show
The Dalang electricity supplier will hold its first fashion launch event for the first time. The author learned that the Dalang electricity supplier industrial center will organize 10 electric business enterprises to hold a special clothing show featuring the theme of "crossing" the electric business enterprise, and display the new clothing of the big business enterprise.
Factories and electric providers will "intimate contact"
At the thirteenth weaving conference, the Dalang electricity supplier industrial center will host a TV show featuring the theme of "crossing". This is the first time that Dalang electric providers have held fashion show activities in fashion show to show the online fashion styles of Dalang electric business enterprises.
The Dalang Electronics Industry Center organized 10 electric business enterprises to show this year's "online explosion", including cashmere dress and fashionable linen clothing. During the show, experts will be invited to explain the trend of online wool clothing circulation to the participating e-commerce enterprises and woollen factory enterprises. Ye Weimin, vice president of the Dalang electricity supplier Association, said that the fashion show not only shows the fashion trend of "online" wool products, but also provides a new platform for e-commerce enterprises and woolen enterprises. The show will be a close contact between the wool weaving factory and the electricity supplier.
Dalang electricity supplier annual sales exceeded 5 billion
This year, Dalang's e-commerce is developing rapidly. The annual sales of e-commerce in the whole town reach 5 billion yuan. There are more than 2800 woollen weaving enterprises in the whole city, 7000 square meters of "electronic commerce warehouse delivery center" in the Dalang electricity supplier industrial center, and 77 "shops business incubator center", occupancy rate is 100%.
At the same time, 24 enterprises have completed the registration of industrial and commercial enterprises and the construction of e-commerce brand, forming a good momentum of the development of business alliance. Combined with Alibaba group to create "Alibaba Dalang industrial belt", it will gather more than 500 woollen electric business enterprises, and become an important window for the sales of online sales. We plan to work with Dunhuang network to build a cross border trade platform and further expand the channels of foreign trade on the Internet.
new technique
First appearance of three pin semi automatic Applique
Invest 50 million in research and development of new technology, the new loom production efficiency is 4 times the labor.
The annual weaving trade fair has also become an exhibition of new technologies and new products. The thirteenth Textile Fair has attracted a number of outstanding new equipment. Among them, the Dalang native enterprise Europe and weave Textile Machinery Co., Ltd. will carry the world's first three pin semi automatic applique machine to participate in this year's weaving trade fair. It is reported that this new computerized flat knitting machine is 4 times as efficient as an artificial loom.
Tackling the technical problem of "three needles and half"
Liao Zhaoliang, general manager of the company, said that the technology of "three needles and half" hanging wool has always been manual operation in the woolen weaving field. This year the company put in about 50000000. technology Research and development, after many research and debugging, finally successfully developed the world's first three pin semi automatic applique.
This three pin semi automatic applique machine has all the advantages of the ordinary automatic flat knitting machine, and its working efficiency is 4 times that of manual operation. It can greatly increase the capacity of wool weaving enterprises and reduce the labor cost. Liao Zhaoliang said that tackling the technical problem of "three needles and half" is another breakthrough in textile machinery innovation.
The world's first three pin semi automatic applique will be unveiled at the thirteenth weaving conference. In Liao Zhaoliang's view, weaving can effectively enhance the visibility of the company. This is the eighth time that Europe has carried out the new product exhibition.
Quickening the pace of "machine substitution"
In addition to the successful development of the three pin semi automatic applique, the company has also developed a fully computerized and fully built applique flat knitting machine, which can directly start the bottom and close the needle and make the applique computer multifunctional applique machine. It will create a new era of computerized full molding applique (flat knitting machine).
"The machine being developed can not only be used as a normal sweater, but also cashmere, and a worker can operate more than six machines to achieve the purpose of machine replacement." Liao Zhaoliang said that in order to quickly achieve "machine substitutions", vigorously developing new equipment and new models is an important entry point.
In order to promote "machine substitutions" as soon as possible, Dalang has changed its effectiveness, and actively encouraged and guided the machinery in the town. enterprise Bringing forth the new and bringing forth new ideas, so that enterprises can innovate more vitality and motivation, thereby promoting the transformation and upgrading of the wool industry. The new flat knitting machine developed by Ou Da Wei is a powerful embodiment of Dalang's policy of "machine substitution". The responsible person said that the development of new products is to keep up with the pace of continuous innovation of large wool weaving machinery, and Dalang "machine substitutions" go hand in hand.
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