COA Alliance Releases "31 Manifesto" To Boost Outdoor Goods Market Development

In July this year, the Asian outdoor exhibition in Nanjing, the China Outdoor Brand Alliance (COA) launched the public welfare activities of "I want fresh air". The idea of health and environmental protection was supported by the unanimous support from outdoors friends. The Union has issued the "31 Manifesto" recently, declaring that we should do well the "three platforms and one standard". This declaration will surely attract the attention of the outdoor industry and become another hot topic in China's home and abroad circles.

Recently, the third meeting of China outdoor brand alliance was held at the East Lake in Ningbo. The 14 representatives of the representatives from the Pathfinder, shekoudi, border town sports, Keller stone, TheNorthFace, Beijing de Man, and Nanjing Ningfei exhibition attended the meeting. Columbia Representatives took leave on official business. The 2014 meeting was held in Columbia.

At the meeting, we exchanged the latest outdoor industry dynamics and discussed the possible competition and development opportunities of China's outdoor market in the next 2-3 years. After serious consultations and discussions, the participants unanimously adopted the COA "31 Manifesto": the Chinese outdoor brand alliance (COA) is responsible for promoting the healthy and sustainable development of China's outdoor sports and outdoor industries, and members are united in innovation and win-win cooperation. The alliance will support and implement the "three platforms and one standard" in the next 3-5 years. The three platforms are: Asia Outdoor products exhibition, COA Summit Forum, COA outdoor. motion A standard is COA outdoor product quality standard.

COA supports the outdoor outdoor trade fair, which is a professional outdoor exhibition trade platform. The Asia Outdoor products exhibition is the 100% largest trade exhibition focusing on outdoor products in China. It combines brand exhibition, business negotiation and information sharing. It is an important trade platform for China's outdoor industry. The 2015 Asian outdoor exhibition will celebrate the ten year celebration. COA will launch a series of activities at the exhibition site: China outdoor industry report, "I want fresh air" public welfare activities sequel, rock climbing competition and cross-country race.

COA create peak forum as a forum major Communication platform. The first COA Summit Forum will be held on 21-22 July 2015 at the Jinling Convention Center of Nanjing International Expo Center. The forum will sincerely invite experts and scholars from home and abroad to attend the forum. All outdoor brands, retailers and business representatives will also appear on the same stage. They will exchange and discuss the theme of China's outdoor industry development trend analysis, and share with the outdoor friends the experience of the industry. The forum will also carry out the "stone city sword": the famous leader takes the lead, and the leaders of the industry compete against each other on the spot. The forum will adopt the real name registration system, and the online audience registration system will be open online in February 2015.

COA creates an outdoor sports league as an experience promotion platform. Since 2015, COA will hold an outdoor sports league in China. The competition will include rock climbing competitions. Running race In order to attract more people to participate in outdoor sports and experience outdoor charm, we will vigorously promote outdoor culture.

COA spontaneously follows a product quality standard. At present, the domestic outdoor products are mixed. For the safety, environmental protection and functionality of outdoor products that consumers care about, COA will launch the quality standard of alliance in the coming years. All members of the alliance will promise to comply with the rules to ensure the product meets the standards. Our aim is to provide consumers with safety and satisfaction.

COA completes the above three platforms and a standard statement for short, "31 Manifesto". COA members will first set an example, adhere to the harmony between man and nature, run enterprises with the concept of environmental protection and sustainable development, support the stable and healthy development trend of the industry, promote outdoor culture with practical actions, and promote industrial development.

China Outdoor Brand Alliance (COA)

COA is a brand alliance founded in 2011 by the leading members of Zijin Asia Outdoor forum. Now COA has 8 members: Pathfinder, Keller stone, border town sports, Shek koff, Si Kai Le, north, Columbia and Beijing de Man. COA regularly convenes meetings to exchange industry information and cooperate with each other to make joint efforts to promote healthy and stable development of China's outdoor industry.