How Fat Will Be In The Fifth Years Of "Double Eleven"?

Here world

The Xiaobian of the net introduced to you the "double eleven" fifth years: "fat" into the shopping month.

The annual "double eleven" sales promotion has ushered in the fifth year.

The carnival on the first day of its debut five years ago has turned into a nearly one month marathon pre purchase this autumn. Its scale has expanded rapidly. Only a single shopping platform has more than two electricity suppliers, and the brand operators need to invest a quarter from the preparatory promotion plan to the completion of delivery.

Today, the length of the "double eleven" time span is no longer comparable to any other festivals. It is a lengthy "promotion season" for brands and a shopping month for consumers.

Early opening, pre-sale in mid October

In order to avoid online congestion on the "double eleven" day, the online shopping platform has strengthened the pre-sale mechanism this year, and many businesses will provide the time for the simultaneous preferential price to be advanced to mid October.

"Converting the traditional mass preparation in advance to the present demand for stock can greatly reduce the business risk of enterprises."

Huang Wenhui, the head of the electricity supplier's senior business operator, said that the market is changing. Although Alibaba's target is set at 50 billion yuan this year, the number of shops involved in e-commerce Games has changed from more than 12800 last year to more than 25400.

Open up the online flagship stores such as the seven wolves, the Jomoo bathroom, the eight horse tea industry and many other spring enterprises. Consumers can see the eye-catching pre-sale words, and pay a few hundred yuan deposit first, then they can give priority to the low priced and high-quality products, while the electricity supplier forecasts the sales situation of the goods more accurately based on the previous data collection, and no longer blindly stock up.

As the top of the men's clothing category, Wang formula, the chief executive of the seven wolves, will launch a high-end "Wolf Totem" customized business shirt this year during the "double eleven" period.

Open the web page, you can see that the stock of this shirt is "1". The related reference refers to "SWAROVSKI's custom sleeves, Italy fabrics, Italy version Master's careful design, British tall sewing thread, German steed cloth lining..."

Wang formula said that the original price of the high-end men's suit made of customized style is nearly 3000 yuan, but now they sell on line only 300 yuan, this is for the "double eleven" high-end special contributions.

Heng an international electricity supplier director Yang Bin also mentioned that they will be the first "double eleven" special color packaging this year.

"You only need to pay 20 yuan deposit, you can pre purchase our tea less than half off."

The relevant officials of the eight horse tea industry revealed that their goal this year is to open up their popularity, as well as the customized tea made by non heritage inheritors.

Although there has been some doubt about the no refund of the deposit, the industry still believes that this is a useful attempt to change consumption habits, which can effectively prevent enterprises from blindly stocking up, forecasting sales volume more accurately and reducing risks, which is worth promoting.

Fashion draw iPhone 6 as a lottery

The lucky draw and the red envelope are this year.

Another attraction of attracting popularity is that some online shopping platforms even shouted slogans of "100 million yuan red packets".

In order to compete for eyeballs, the promotion efforts of Quan enterprises are very large. There are plenty of yuan buying, mysterious pricing, star meeting, naked diamond, iPhone 6 lottery and so on.

In view of the mainstream consumer groups, Heng An first promoted 10000 yuan naked diamond draw, which is the concern of female consumers.

The seven wolves sell a certain amount of money and attract celebrities online.

For the traditional brand enterprises, their accumulated star resources are harder to replicate by other e-commerce enterprises.

"We launch the 50 Fen package of more than 20000 goods, which is the biggest profit margin."

JOYOU bathroom electric providers revealed that they will also introduce more temperature sprinklers on the same day. The price is still confidential, but it will definitely impact the original ordinary sprinkler market.

Su Qingyang of keitong fragrant tea is also repeatedly trying to figure out his own promotional picture of the profit giving prize.

Since joining the "double eleven" in 2009, he knows clearly that prizes and profits are indispensable means.

IPhone 6 set off a sales boom in the Chinese market, and many electric providers chose to set it as a raffle product.

"What to send mobile phones, we launched the sales champion of the day to send Ipad, Air2, other gifts are indispensable."

Heng an international electricity supplier Yang Bin said.

In addition to Alibaba's great efforts to promote the "double eleven" big promotion, Jingdong and Dangdang online shopping platforms have also launched related activities, although the details have changed, but the overall profits and preferential policies have not changed.

At the same time, Quanzhou's self built e-commerce platform has also launched its own personality play.

The shoe net said that they will not only offer a low price of 50 percent off caps, but also carefully plan the activities of the exclusive single user's "split lovers' strategy" and return to the essence of singles day. If they are willing to share their interesting experiences, they can participate in the award.

"A bit similar to the activities of nonsense, for young people has certain attraction."

Related people said, but do not expect there will be any big drainage effect, mainly to foil the atmosphere.

Offline shops also have to divert the flow of light.

The online marketing war is so busy that the shops and shopping malls under the line are not idle.

Dayang department store and Wanda all launched the store before "double eleven", and made big profits through mobile phone wireless terminal, offline shop posters and so on.

"No way, the situation forced us to participate, but also to participate in advance."

According to relevant sources, the impact of online promotion on offline shops is certain, especially in the first two years, but this year, the store has gradually become accustomed to the "shock wave", which is shifting from passive to positive and shunting customers ahead of time.

From the publicity of the major shopping malls, they have increased the mobile terminal links of two-dimensional codes to varying degrees.

"At the end of October, we launched the three day celebration of the 100 shops. The aim is to attract customers to enter the self built mobile mall by scanning the two-dimensional code, forming a virtual real parallel service system."

Quanzhou Wanda mall related people said, and "double eleven" on the same day they will focus on the introduction of experiential consumer activities, involving catering and makeup experience, these must be in the field of consumption.

It has been a long time since the promotion of WeChat service number in the Department of oceanic stores. The discount information is synchronized with the offline, but it is only a long way from the exquisite operation.

{page_break}

Big shopping malls have big moves, and small shops along the streets show great powers.

"Have been washed" once, and the shops that can survive in the future, especially the traditional shoes and clothing shops, will have to rely on the brand, or they will have their own individuality.

According to the insiders, from the replacement of shops in the streets of Quanzhou, such as tin street and Tu Men street, a lot of "three no" clothing shops with no sex, no personality and no brand have been washed out of the market. Instead, they are shops that are full of personality or emphasize the phenomenon of experiencing consumption.

It is said that individual small clothing stores are also trying to build a customer base with WeChat tools, but the effect is not very satisfactory.

In order to increase the passenger flow, the shop leaders of the brother brand store regularly add WeChat to the guests on the regular basis to show the new products through the waiter's try on, thereby enhancing interaction.

"Like us will come in, do not like there is no way."

Ah Hong, who runs a clothing store in the 91 street of Quanzhou city for many years, admitted that the impact of the previous two years was very large because she insisted on the personality of the national wind. Since last year, the customer base has been relatively stable, and the new and old customers have distinct personality.

When it comes to customer maintenance of WeChat platform, she thinks that Internet sharing needs a certain degree of height rather than simply drying out clothes, which is highly attractive to customers, otherwise it will be futile.

Courier reform order not "baby" first

Ah Ping, a courier, has been very busy recently. "The days when we are not going to touch the land are coming. It hurts and is happy."

Ping smiled.

After entering October, it was the rush month for the couriers.

To cope with the influx of express orders, the Quanzhou post office recently held a general meeting to coordinate. According to the forecast, the total volume of express delivery in Quanzhou will exceed 22 million in the first week of November this year, with a daily average of 3 million or more, which is 10 million 590 thousand times higher than that of the same period last year and more than 1 million 500 thousand times daily.

"This is the growth rate calculated based on the total sales volume of Alibaba last year 35 billion yuan and the proportion of 50 billion yuan this year.

Coupled with this year's Jingdong, Dangdang and other platforms "double eleven" promotion efforts have also increased, as well as the regional vertical electricity supplier in Quanzhou, the power of the platform, 20 million breakthroughs should not be suspense.

Related people said.

China industry research network data show that last year, the "double eleven" return rate reached 25%, and some businesses reached 40%, most of which were caused by logistics.

Generally speaking, after "double eleven", it takes 15 days or even longer to digest normally, which will greatly increase the return rate of customers, reduce user experience, and sometimes even damage the reputation of brand enterprises.

This year, they launched the self built intelligent logistics center and adopted the international advanced equipment to ensure the smooth flow of logistics.

With the support of the national division system, they have to shorten the original 15 days of the digestion period to 3 days, which will greatly improve the user experience.

SF Quanzhou area responsible person also said that they have established cooperation with many business enterprises in Quanzhou, in order to solve the situation of explosion and trunk blocking.

They design and put out the stock products, and the cooperative businesses can carry out the docking with SF. Then, according to their own situation, they can choose their location, quantity and warehouse stock in many regions of the country.

They will also carry out warehousing operations, distribution of goods and allocation among warehouses according to the needs of electric business enterprises, so as to realize inventory storage, allocation, order delivery and parcel delivery.

The stock sharing provides 20 warehouses in 15 districts and logistics distribution capabilities covering the whole country.

In addition to helping users advance stocking to the delivery area, realizing the intelligent operation of the order and the "baby first", it can also help the enterprises to effectively reduce their manpower through the long-distance operation of the chain operation, such as changing parts, warehouses, and forwarding.

And freight costs.